BUYING LOCAL: BENEFITS OF A CAMPAIGN FOR DOWNTOWN WINCHESTER! - PowerPoint PPT Presentation

May 07, 2023 •141 likes •224 views

BUYING LOCAL: BENEFITS OF A CAMPAIGN FOR DOWNTOWN WINCHESTER! IMPACT LOCAL businesses help a com m unity retain its unique character! Local ownership minimizes the chance that a company or business will pull up stakes and move to another town.

BUYING LOCAL: BENEFITS OF A CAMPAIGN FOR DOWNTOWN WINCHESTER!
IMPACT LOCAL businesses help a com m unity retain its unique character! Local ownership minimizes the chance that a company or business will pull up stakes and move to another town. http://thinklocalfirstdc.org/why-local-first/
EXAMPLES OF CREATIVE BUY LOCAL CAMPAIGNS
BUY LOCAL TRENDS • Graphics that include: • Hearts • Something unique to the area that it is representing (e.g. geography, food, culture) • Creative SLOGAN that is • quirky and memorable • Involves “keep it”… LOCAL • Includes use of the word FIRST
EXAMPLES OF CREATIVE BUY LOCAL CAMPAIGNS
BUY LOCAL CAMPAIGN BUDGET DOWNTOWN WINCHESTER BUY LOCAL CAMPAIGN 2018-2019 BUDGET Logo & Slogan Design $500 Stickers $300 Rack Cards & Posters $500 Buy Local Print & Online Marketing $4,000 Buy Local APP $5,000 Buy Local Website $5,000 TOTAL $15,300
HOW SHOULD WE MARKET BUY LOCAL IN DOWNTOWN WINCHESTER? • Integrate Local Businesses in Design & Development Process • Seasonal PRO-LOCAL Campaigns • Promotional Discounts Through APP • Collective Bargaining & Advertising

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