COMPLETE YOUR GO-TO-MARKET PLAN BUSINESS SOLUTIONS BARRY DERRICK PRODUCT MARKETING MANAGER
AGENDA ADTRAN OVERVIEW GO-TO-MARKET WITH WINNING SOLUTIONS! • Market Leading Cloud Connectivity Solutions that Outperform the Competition • Innovative Software Applications for Service Differentiation • Enterprise Communications Driving Customer Efficiency • Industry Leading IP endpoints, Polycom Powered ™ Technology • Services and support to help you scale your business
COMPLETE CONNECTIVITY Exchange Provider’s Access Infrastructure Business & Residential Customers
CARRIER NETWORKS • Improve service provider access infrastructure • Increase services for business & residential customers Exchange • ADTRAN Carrier solutions enable: • Broadband Access • Ethernet Aggregation • Optical Networking Provider’s Access • Business Ethernet Services Infrastructure • Business Service Migration • IPTV • VoIP • Mobile Backhaul
ENTERPRISE NETWORKS • Innovative communication solutions for Small & Medium Enterprises • ADTRAN Enterprise solutions enable: • Branch Office Connectivity • Internet Access • Converged Access • LAN Switching • Wireless Access • IP Telephony/VoIP • Unified Communications Business Customers
MARKET LEADERSHIP ENTERPRISE CARRIER 3Q12 MSAN Revenue #1 IP BUSINESS GATEWAYS (GLOBAL) #2 MSANS (GLOBAL) (excluding China) Alcatel-Lucent Other 4% 13% Huawei #2 ACCESS ROUTERS (NORTH AMERICA) Tellabs 33% 6% ECI 6% Calix 16% ADTRAN 22%
GO-TO-MARKET GAME PLAN Need ADTRAN Solution Cloud Market Leading IP Business Gateways and Superior Performing Access Routers Connectivity Software Unique feature set provides service differentiation that delivers further customer value Applications Scalable platforms that can Enterprise overcome typical installation roadblocks Communications Every User is covered with our IP Polycom Powered IP Endpoint Line-up Endpoints Industry leading pre- and post-sales support, Services and combined with flexible service offerings Support
COMPLETE CLOUD CONNECTIVITY SOLUTIONS COMPLETE PORTFOLIO OF MARKET LEADING IP BUSINESS GATEWAYS • SIP or MGCP Gateway for connecting to VoIP network • Preserves and extends existing telephony/PBX life while providing the network benefits of VoIP such as dynamic bandwidth allocation COMPLETE PORTFOLIO OF ACCESS ROUTERS • Modular, Fixed-port, and Multiservice Models • Flexible connectivity options: Fiber, T1/multi-T1, Carrier Ethernet, ADSL2+, SHDSL • Supports migration to hosted UC & SIP trunking • Security - Integrated Firewall and VPN
IP INTEGRATED ACCESS TO HOSTED VOICE MIGRATION PSTN Total Access 900e Hosted VoIP Survivability
SERVICE DIFFERENTIATION WITH EDGE ESBC ENTERPRISE SBC’S BECOME MANDATORY Redundancy and failover • Troubleshooting tools • Signaling/media interworking • Interoperability with industry leading • IP PBXs Session management • Provider and enterprise security • Scale in the cloud with Perimeta, Learn more at: Differentiate at the edge www.adtran.com/sbc with ADTRAN eSBC
SINGLE SOLUTION FOR ALL VOICE SERVICES NETVANTA 7000 SERIES ENABLES: • CPE resale • Managed PBX • Hosted voice services NetVanta 7100 Benefits - No forklift upgrade - No Rewiring - Reuse all components - Operationalize a single platform (reduce training, and inventory)
FLEXIBLE ETHERNET CONNECTIVITY OPTIONS COMPLETE OFFERINGS FOR FAST AND GIGABIT ETHERNET TO THE DESKTOP INNOVATIVE FEATURES FOR ENTERPRISE SWITCHING APPLICATIONS • Integrated Wi-Fi Access Controller • Cable Diagnostics • LLDP-MED for VoIP Deployments ENHANCING ETHERNET CONNECTIVITY AND MANAGEMENT • NV1535P with ActivReach extends the reach of Ethernet across longer distances and over all grades of cabling • NV1638 with ActivChassis supports advanced stacking features INDUSTRY LEADING WARRANTIES
NETVANTA ACTIVREACH ETHERNET TECHNOLOGY SOLUTIONS OVERVIEW: PROBLEMS SOLVED: • 24-port Gigabit Ethernet switch • Eliminates costs associated with re-wiring • Extends the reach of Ethernet technology • Overcoming distance constraints over incumbent wiring • Deliver voice, video, and data over existing voice grade wiring 10 Mbps - 1 Pair 328 CAT5 - IEEE 2950 CAT5 - ActiVReach 2620 24AWG - ActiVReach 1970 CAT3 - ActiVReach 0 500 1000 1500 2000 2500 3000 3500
METASWITCH APPROVED ENDPOINTS ADTRAN OFFERS A FULL LINE OF METASWITCH APPROVED VOICE, VIDEO, AND CONFERENCE ROOM ENDPOINTS ADTRAN’S IP AND VVX PHONES ARE POLYCOM POWERED ™ TECHNOLOGY • ENDPOINTS FOR EVERY USER IN THE ORGANIZATION • GLOBALLY RECOGNIZED CONFERENCE ROOM SOLUTIONS
WIRELESS ACCESS WITH BLUESOCKET VWLAN ENTERPRISE-WIDE CLOUD-BASED WI-FI MAXIMIZE SCALE AND RELIABILITY SECURITY ENFORCED AT THE EDGE VMWARE READY SOLUTION HIGH-PERFORMANCE APS TO OPTIMIZE COVERAGE: • ZERO-TOUCH, PLUG-AND-PLAY DEPLOYMENT • INTELLIGENT APS WITH BUILT-IN FIREWALL • SMART BANDWIDTH MANAGEMENT
BLUESOCKET VWLAN CUSTOMER SUCCESS
PROFESSIONAL SERVICES ACES – ADTRAN CUSTOM EXTENDED SERVICES A NATIONWIDE, COMPREHENSIVE AND FLEXIBLE INSTALLATION AND MAINTENANCE SERVICE PROGRAM DESIGNED TO PROTECT THE NETWORK INSTALL AND CONFIGURATION AT THE CUSTOMER PREMISES FULL RANGE OF MAINTENANCE OPTIONS • 7x24x4 Onsite or Remote • Next Business Day Onsite or Remote FLEXIBILITY • Does not have to be “all or nothing” solution CAN BE AN EXTENSION OF YOUR ORGANIZATION • Staging • Pre-configuration
ABOVE AND BEYOND SUPPORT CUSTOMER PRIORITY MENTALITY • “ Above and Beyond ” core company value • Reputation established on premiere support • Employees empowered to “ problem solve ” PRE- & POST-SALES TECHNICAL SUPPORT • Headquarters based knowledgeable and dedicated staff • Engineering focus
SUMMARY & CONCLUSIONS WHEN BUILDING YOUR PORTFOLIO OF BUSINESS VOICE SERVICES: • Choose ADTRAN as your Go-to-Market Partner Delivering: • Complete solutions from a stable and trusted vendor • Innovative technologies designed to grow and migrate with your services • CPE with built in investment protection • Flexible services that complement your business • Industry leading support • Now is the time to scale your voice services with Metaswitch and ADTRAN!
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