BUILDING ECONOMIC VITALITY
Hilarygreenberg28211@gmail.com 704-519-7509 2
SCOPE OF SERVICES BOARD MEETING: • Review of Market Data • Review Survey Results • Review Downtown Strong Findings • Scope of Work and Site Visit 3
BENEFITS OF A GREAT DOWNTOWN • Provides Property And Sales Tax Revenue. • Provides Jobs For Local Residents. • Helps To Differentiate Community From Anywhere USA. • Helps Community Retain and Attract New Businesses And Families. 4 Greenberg Development Services
SCOPE OF SERVICES MARKET ASSESSMENT • Demographic Characteristics of Target Customers. • Lifestyle Characteristics of Target Customers. • Is There Sufficient Market Demand to Support New Businesses? 5
MARKET ASSESSMENT • PRIMARY TRADE AREA - 0-10 min • SECONDARY TRADE AREA - 0-15 min • TERTIARY TRADE AREA - 0-20 min 6 Greenberg Development Services
MARKET ASSESSMENT WHO ARE THE CUSTOMERS? • Pop and HH EXHIBIT 1. LITTLETON − Small town with little growth. Population Trends − HH size is below State. 16,000 14,000 − PTA had smallest med. HH size. 12,000 10,000 8,000 • Age: 6,000 4,000 − Well above State. 2,000 0 2010 CENSUS 2019 CENSUS* 2024 CENSUS* − STA greatest % of older residents. 0-10 min. drive time 0-15 min. drive time 0-20 min. drive time • Race& Ethnicity: − % of African American above state. − Low % of Hispanic persons. 7
MARKET ASSESSMENT DEMOGRAPHIC TRENDS EXHIBIT 2. 2019 HH INCOMES • Income $75,000 and higher 40.0% 34.2% 33.0% ‒ Below state but higher than Roanoke 35.0% 30.0% 30.1% 27.7% 26.2% 30.0% Rapids and Weldon. 25.0% 20.0% ‒ TTA had lowest Md. HH Income, STA 15.0% 10.0% the highest. 5.0% 0.0% • Employment 2019 2024 2019 2024 2019 2024 0-10 min. 0-15 min. 0-20 min ‒ PTA had slightly greater % of persons in White-collar jobs. ‒ TTA slightly greater % of persons in Blue-collar ‒ 3 areas had similar % of Service jobs. • Education ‒ STA had greater % of higher degrees. 8
MARKET ASSESSMENT VISITORS • Lake Gaston • 1-95 travelers DOWNTOWN • Restaurant • Museum • Theater • Special Events 9
MARKET ASSESSMENT LIFESTYLES TOP 5 LIFESTYLE SEGMENTS • Small Town Simplicity - Young families and seniors. Rural lifestyle. Moderate income. RESIDENTIAL TRADE AREAS DOWNTOWN LITTLETON • Rural Resort Dweller – Close to retirement age, these households enjoy outdoor activities including fishing and hunting. Many life in mobile homes or 2 nd vacation homes on lakes. 10 min 15 min 20 min • Rural Bypass – Older, married rural households. Small Town Simplicity 35% Rural Bypass 26.5% Rural Bypass 43% Enjoy outdoor lifestyle. Rural Resort Dweller 30% Rural Resort Dweller 25% Silver and Gold 15% Rural Bypass 22.5% Silver and Gold 17% Rural Resort Dweller 11% • Senior Escape – Less affluent older retirees many live in mobile homes. Primarily white, Senior Escape 11% Senior Escape 16.5% Senior Escape 9% conservative households. Enjoy watching TV, health conscious and buy specialty foods. Silver and Gold .8% Small Town Simplcity 15% Small Town Simplicity 6% • Silver and Gold – Older, affluent retirees. Many living in vacation or gated communities . Greenberg Development Services 10
MARKET ASSESSMENT SALES SURPLUS/ LEAKAGE: 0-10 min. • CATEGORIES WITH SURPLUS: Electronics, Specialty Food, Health and Personal Care, Gas, Other Gen. Merch., Florist. • CATEGORIES WITH LEAKAGE: Auto, Home Furnishings, Bld. Supply and Garden, Clothing, Sporting Goods/Books/Music, Dept. Store, Office Supply/Gifts, Used Merch., Drinking, Restaurant. 11
MARKET ASSESSMENT SALES LEAKAGE: 0-20 min. • 70M OVERALL SALES LEAKAGE • SALES SURPLUS: Lawn and Garden, Gas. • SALES LEAKAGE : All other categories. 12
MARKET ASSESSMENT • There is $50M in unmet demand within the 0-20 min. DOWNTOWN DEMAND 0-20 Min. Trade Area trade area. DOWNTOWN POTENTIAL INDUSTRY GROUP LEAKAGE olum20% CAPTURE ColSALE/$250SF Auto Parts $1,792,527 $358,505 1,434 • There is opportunity for town Furniture Stores and Home Furn $2,308,455 $461,691 1,847 Electronics & Appliance $2,523,561 $504,712 2,019 to capture 10M or 40,000 sq. ft. Bld. Material $5,357,829 $1,071,566 4,286 Food and Bev $1,742,823 $348,565 1,394 Health and Personal Care $3,196,561 $639,312 2,557 Clothing and Accessories $5,417,857 $1,083,571 4,334 Sporting Goods/books $3,469,206 $693,841 2,775 • Assumes 20% capture rate General Merchandise $16,483,757 $3,296,751 13,187 Miscellaneous Stores $1,223,523 $244,705 979 and $250/sq. ft - Restaurants & Drinking $7,982,205 $1,596,441 6,386 TOTAL $51,498,304 $10,299,661 41,199
DOWNTOWN STRONG FINDINGS Greenberg Development Services 14
DOWNTOWN STRONG FINDINGS TOWN/DOWNTOWN ASSETS • Diverse businesses • GLPD • Safe, clean • Small Town Vibe • New Restaurants • Cultural/visitor sites: Theater Museum, Library • Proximity to highway • Special events:
SURVEY RESULTS WHAT DO YOU LIKE ABOUT DOWNTOWN? Friendly Friendly Small town vibe History Walkable Businesses Hometown Stage
SURVEY RESULTS KEYTRENDS… • Stage and events are bringing people to downtown. • GLPD efforts are making a difference. • Downtown is cleaner and looks better. • Businesses are closing. • Buildings are deteriorating. 17
DOWNTOWN STRONG FINDINGS ISSUES • Small size • Declining population • Aging population • Poverty • Deteriorating infrastructure • Building conditions • Absentee owners • Bypass • Increasing competition from Lake
SURVEY RESULTS ISSUES • Buildings are deteriorating. • Need more restaurants • Need more shopping centers • No $ to fix problems • Apathy and resistance to change • Property owners won’t improve buildings • Absentee owners • Lack of jobs and income 19
DOWNTOWN STRONG FINDINGS OPPORTUNITIES • Buildings with space for new businesses • Funders Forum • Railroad trail
SURVEY RESULTS KEY PROJECTS/PRIORITIES • Attract more businesses - EV • Attract more restaurants - EV • Improve rental space - EV • Incentives to encourage repairs- EV • Events that market to Lake visitors - EV • Public improvements - Design • Façade Improvements - Design • Establish downtown committee – Organ .
SURVEY RESULTS PRIORITY BUSINESSES TO RECRUIT • Restaurants • Coffee shop • Bakery • Tourist Attraction/Destination • Sporting goods • Brewery/sports bar • Mini-mall
DOWNTOWN STRONG FINDINGS VISION A Welcoming Hometown Open For Business. 1. Maintain welcoming hometown character 2. Improve business viability and attract new uses. Rutherfordton – a minted original. The gold 23 standard of small-town living.
DOWNTOWN STRONG FINDINGS Greenberg Development Services 24
DOWNTOWN STRONG FINDINGS Greenberg Development Services 25
DOWNTOWN STRONG FINDINGS Greenberg Development Services 26
DOWNTOWN STRONG FINDINGS 27 Greenberg Development Services
SCOPE OF SERVICES FIRST VISIT: • Recommendations: ‒ Possible businesses to recruit. TUESDAY EVENING ‒ Projects that would • Board Discussion create pedestrian traffic. WEDNESDAY ‒ Strategies for attracting new businesses. • Tour of downtown, town and vacant buildings ‒ Tips for engaging • Meeting with Mayor, Council property owners. members ‒ Incentives or regulations • Group interviews that would support • In-store interviews revitalization. THURSDAY ‒ Specific marketing tools • Interviews to market downtown. ‒ Game plan for selling or key vacant property. 28
Change is inevitable, progress is optional.
Greenberg Development Services
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