Building a Sustainable Future FIRST QUARTER REVIEW May 4, 2016 Michael McCain, President and Chief Executive Officer Debbie Simpson, Chief Financial Officer
A milestone accomplished Delivered our financial target of 10% EBITDA Completed one of the largest transformations in the North American food industry Creating a sustainable value-added meat company Perseverance of over 11,500 people Laid the foundation for profitable growth Q1 2016 Review 2
Strategic transformation complete Eliminated or reformulated over ~$1 billion in capital invested 1800 products to run on faster from 2010-2015 lines with new technologies 11 prepared meats Invested in enhancing scale and manufacturing sites consolidated technology into 4 19 prepared meats distribution Divested non-core assets centres consolidated into 2 Completed conversion of Streamlined cost structure multiple legacy systems to SAP Q1 2016 Review 3
Record first quarter earnings Adjusted Operating Earnings Adjusted Earnings per Share 54 ($ millions) ($ per share) 48 0.25 0.28 30 0.16 22 0.13 10 0.05 -12 -14 -0.08 -20 -0.12 -0.12 -20 -28 -30 -0.19 -32 -0.24 -0.25 -0.24 -56 -0.41 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016 2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016 Adjusted Earnings per Share up $0.23 compared to last year Adjusted Operating Earnings up $44M compared to last year Q1 2016 Review 4
Six consecutive quarters of earnings growth Reached Adjusted EBITDA Margin Target 10.2% 8.7% 7.1% 6.0% 4.7% 0.7% 0.5% 0.5% 1.5% Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 -1.1% -1.3% -1.4% Q1 2016 Q1 2015 SALES $796.9 $780.2 ADJUSTED OPERATING $53.6 $10.4 EARNINGS -4.3% ADJUSTED EBITDA $81.5 $36.9 ADJUSTED EPS $0.28 $0.05 Q1 2016 Review 5
Q1 results driven by commercial and operating gains Efficiency gains at Hamilton flagship facility contributing to margin expansion ~400 bps ~300 bps ~200 bps ~100 bps Q2 2015 Q3 2015 Q4 2015 Q1 2016 Ramp-up Inefficiency Costs - Gap to Margin Target Q1 2016 Review 6
Q1 results driven by commercial and operating gains Strong commercial performance: • Increased North American market expansion in sustainable meat • Increased retail branded chicken volume • Increased value-added fresh pork margins • Increased prepared meats margins Partly offset by short-term volume decline following price increase o Q1 2016 Review 7
The path forward… Maintaining a cost Driving strategic, culture and investing profitable growth in assets Q1 2016 Review 8
Maintaining a cost culture Aggressive cost planning Further investments in our supply chain Continued overhead to increase and SG&A reduction productivity and efficiency Reinvesting material portion of savings in growth Q1 2016 Review 9
Driving strategic growth Invest in advertising and promotion Growth in key categories: Lead in Sustainable meat innovation Healthy protein snacking Alternative proteins Q1 2016 Review 10
Revitalizing the Schneiders brand LEADING MARKET SHARES Frozen/Smoked Wieners Bacon 1 Lunch Kits Meat Snacks Sliced Meats Sausages # 1 # 1 # 1 # 1 # 2 # 1 1 Maple Leaf Foods holds the #1 market share. Q1 2016 Review 11
Engaging with consumers: digital and in-store campaigns Digital Always-On video content Prime Wing Belt at Super Bowl Total views online: 3.4M Total views online 2.3M Maple Leaf/Hayley Wickenheiser Surprise Visit Total views online: 1M Naturals Quebec Juste du Bon TV, online and in-store campaign The Great Indoors promotion 5,000 in-store displays nation-wide “Hungry for Baseball” kicks off hotdog season and Blue Jays sponsorship Schneiders Kevin Pillar Surprise Visit Total views online: 2.4M Kung Fu Panda hit the shelves in April Q1 2016 Review 12
Launching Canadian Craft Making Artisanal Accessible Products • Natural craft meats featuring regionally Ontario Inspired Cherry Wood Smoked Ham inspired Canadian flavours Atlantic Coarse Salt Prosciutto • Made with natural ingredients and no Okanagan Inspired Garlic and Herb Salami added preservatives Montreal Steak Spice Capicollo • Meat sourced from Canadian farmers Quebec Maple Ham Montreal Style Smoked Meat Wieners Canadian Whiskey and Apple Bacon Q1 2016 Review 13
Launching Prime Turkey prepared meats MLF INNOVATION ADVANTAGE New portfolio of versatile, delicious turkey products • Nutritious for breakfast, lunch and dinner Products • Low in fat, high in protein Prime Turkey bacon • Made from Canadian farm raised turkey Prime Turkey wieners Prime Turkey sausages Q1 2016 Review 14
Growth in sustainable meat • Sustainable meat a primary growth platform, fueling targeted US expansion • Leading North American market share in raised without antibiotic pork; largest in Canadian poultry • Full line of “no antibiotics ever; no added hormones ever” fresh and prepared meats • Supported by advanced animal care and environmental commitments and practices Q1 2016 Review 15
Structural margin improvement Q1 2016 % of sales Q1 2015 % of sales Sales 796.9 780.2 Adjusted Cost of Goods Sold (1) 666.0 694.8 Adjusted Gross Margin 130.9 16.4% 85.4 11.0% SG&A 77.3 9.7% 75.0 9.6% Adjusted Operating Earnings 53.6 6.7% 10.4 1.3% Adjusted EBITDA 81.5 10.2% 36.9 4.7% Adjusted EPS 0.28 0.05 (1) Adjusted cost of goods sold excludes unrealized gains/losses related to the change in fair value of futures contracts and biological assets Q1 2016 Review 16
Improved cash flow • Cash on hand of $291 million at Cash Flow from Operations the end of the first quarter ($ millions) $45 • Completed NCIB in January; $195 million invested to buy- back 8.65 million shares -$35 • Increased dividend by 12.5% in Q1 2015 Q1 2016 the quarter Free Cash Flow ($ millions) • Capital expenditures of $20 $25 million -$61 Q1 2015 Q1 2016 Q1 2016 Review 17
Building a sustainable future • Embedding sustainability into our business to create shared value: drive commercial, social and environmental benefits • Four pillars include Health and Nutrition; People and Communities; Animal Care; Environmental Sustainability • Reporting to global standards – Global Reporting Initiative • 2015 sustainability report launched today at www.mapleleafsustainability.com Q1 2016 Review 18
Summary • Delivered structural margin expansion and realized our near-term financial target • Built the foundation to enable higher levels of profitable growth • Optimizing capital allocation • Exciting value creation opportunities ahead Q1 2016 Review 19
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