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Building a Constituency for Water Partnership with the Philadelphia Water Department Nina Hoe Gallagher December 7 | 2018 Research started in 2016 Engaging residents from every ZIP Code 3 years


  1. Building a Constituency for Water Partnership with the Philadelphia Water Department Nina Hoe Gallagher December 7 | 2018

  2. Research started in 2016

  3. Engaging residents from every ZIP Code

  4. 3 years _____________________________________________________________ __ 6 surveys 18 focus groups 8,000+ residents

  5. Discovery 40% of Philadelphians say they drink bottled water most often while at home.

  6. Importance to Philadelphia Water Department Drinking Tap Water Customer Satisfaction

  7. Negative Implications of Residents NOT Drinking Tap Environmental

  8. Negative Implications of Residents NOT Drinking Tap Financial Financial

  9. Negative Implications of Residents NOT Drinking Tap Health Health

  10. Who is drinking bottled water?

  11. A Higher Proportion of Less Educated, Female and Minority Residents Drink Bottled Water Most Often At Home

  12. A Higher Proportion of Lower Income Residents Drink Bottled Water Most Often At Home

  13. What does this Financial , health , mean? and environmental implications are disproportionately experienced by lower income, less educated, minority, and female residents

  14. Trust in PWD is Related to Drinking Water Choices

  15. What are the reasons you drink bottled water most often at home?

  16. What opportunities change behavior and encourage people to drink more tap?

  17. Knowledge of water safety, improvement in water taste and verification of pipe safety may encourage residents to choose tap water more often.

  18. Rebrand Philly Tap Project William Penn Foundation Funded The Water Center at Penn What’s ➢ ImpactED ➢ Philadelphia Water next? ➢ Department PennEnvironment & Policy ➢ Research Center

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