BUILD YOUR BRAND, TELL YOUR STORY Dee Murphy Head of Employer - PowerPoint PPT Presentation

BUILD YOUR BRAND, TELL YOUR STORY Dee Murphy Head of Employer Branding JOBBIO

EMPLOYER 
 BRANDING_ WTF is that? JOBBIO

of people would look into a Company’s reputation as employers before applying for a job

of people of people won’t will look into a work at a Company Company’s reputation with a bad reputation as employers before applying for a job

of people of people would not of people are more would look into a work at a Company likely to take a lower Company’s reputation with a bad reputation wage at a Company as employers before with a strong applying for a job employer brand

WHO EVEN 
 ARE YOU? JOBBIO

CREATE YOUR STORY _ What do you do? Why do you do it? What makes you sh*t hot? What makes you sh*t? If you could change ONE thing, what would it be? What happens in your organisation but wouldn’t elsewhere? JOBBIO

WHY SO FAKE? BE HUMAN BE OPEN BE HONEST JOBBIO

TELL YOUR STORY _ _ Your people are your #1 influencers _ Content is king - blogs, video - don’t stage it! _ Leverage your own and local events _ Partnerships and syndications JOBBIO

TECH YO’SELF_ _ FB, Twitter, IG, Tumblr, Pinterest, YouTube, Snapchat - FREE marketing! _ More channels don’t mean more traction_ managing communities is HARD! _ Where’s YOUR audience? How do you reach them? _ Create your own content - Digi-natives have a savage BS filter _ Connect and bond with customers and potential talent _ Monitor your progress JOBBIO

EVERLASTING 
 LOVE_ Or at least a bitchin’ Glassdoor review

WHAT MAKES PEOPLE WANT TO STAY AT 35% good relationship with colleagues A COMPANY?

WHAT MAKES PEOPLE WANT TO STAY AT 35% good relationship with colleagues A COMPANY? 39% Flexible working hours/days

WHAT MAKES WANT PEOPLE TO STAY AT 35% good relationship with colleagues A COMPANY? 39% Flexible working hours/days 31% good relationship with management

WHAT MAKES PEOPLE WANT TO STAY AT 35% good relationship with colleagues A COMPANY? 39% Flexible working hours/days 31% good relationship with management 31% earning and promotional potential

HURRAY FOR THE BOOMERANG ! _ Don't neglect your Candidates (even the worst ones) _ 6 week, 3 month, 6 month health check _ Staff development (no more Managers by default!) _ Exit interviews are key _ Provide an excellent reference _ JOBBIO Off boarding is EVERYTHING

JOBBIO CAN BUILD YOUR BRAND CONNECT 
 WITH 
 ME Dee Murphy _ T: @deemurphy / @Jobbio IG: @imdeemurphy / @jobbio linkedin.com/in/deemurphy/