BRIANNA EVANS 124 B Spring Road • San Marcos, Texas, 78666 • (254) 702-4621• bme20@txstate.edu • Education TEXAS STATE UNIVERSITY, SAN MARCOS, TEXAS, 2013–2017 • Expected Bachelor of Science, May 2017 • Major: Public Relations; Minor: Political Communication Through my education, I have learned a variety of skills such as how to effectively communicate with diverse populations, to efficiently solve problems, and effectively manage time. I also have learned a lot about the inter-workings of our political system through the political science classes I’ve had the opportunity to take. I believe that education is one of the biggest privileges in our society. I would like to help others realize their maximum potential and strive to achieve their own educational goals Work Experience TEXAS ROADHOUSE RESTURAUNT – Killeen, Texas Hostess & Server | February 2013 – November 2016 • Upon being assigned to the highest position as a hostess, Door Coordinator; I was the responsible for overseeing all hostesses on duty, managing the flow of traffic, and resolving conflicts with upset guest. • Serving has taught me salesmanship, patience, and how to remain positive in the face of adversity. • I have recently been promoted to Server Trainer and am now responsible for training newly hired servers on the restaurant’s policy, procedure, and customer satisfaction mission. STUDENT ASSOCIATION FOR CAMPUS ACTIVITIES – San Marcos, Texas Late Night & Weekend Coordinator | August 2016 –December 2016 • I was responsible for creating drug & alcohol free alternative late night programs for Texas State students. • I was also responsible for preparing portions of the school’s homecoming. • In this position I learned how to talk to students and find out what their interest were and then convert that into safe and fun programming they would enjoy. This was the first year the position was created and I had the opportunity to shape what the position is today Awards & Acknowledgements OUTSTANDING JUNIOR FOR GAMMA PHI BETA – 2016 • I was nominated by my chapter’s executive board for representing the junior class for good public relations. DEAN’S LIST HONOREE – 2013, 2015 • The Dean’s List is recognition for students who obtain a GPA of 3.5 or higher during the semester. NEW MEMBER EDUCATOR GAMMA PHI BETA – 2016 • I was elected to this position in Spring of 2016. As New Member Educator I am responsible for planning events as well as teaching the new members about Gamma Phi Beta and greek life at Texas State. Each week I create a lesson plan for the meeting comprised of the provided curriculum, ice breakers, important chapter updates. Being New Member Educator has given me an opportunity to teach young women about what my sorority experience has meant to me as well as what it means to uplift and inspire other women. KILLEEN ASSOCIATION OF SCHOOL NUTRITION SCHOLARSHIP– 2013 • I was awarded the scholarship for my dedication to the association and volunteer work
Brianna Evans Email: bme20@txstate.edu Cell: 2547024621 Dear Robby Mook, As someone who is passionate about both politics and progressivism I am seeking an opportunity to work with the Clinton campaign. I’ve seen Secretary Clinton speak across the country and I believe that I my firm has the skill set necessary in order to move this campaign forward. My education and experience have groomed my communication skills through vast social media experience and various customer service jobs. My strengths lie in my ability to communicate with many different individuals, effectively sharing my research and findings, and my ability to motivate people through interpersonal communication. Through my education at Texas State University, I have assembled two different public relations campaigns for candidates on both sides of the political spectrum. To be considered as a prospect for this position it would be an honor. Thank you, Brianna Evans
Table of Contents Resume…………………….………....2 Letter of Intent…….......................3 Table of Contents………………....4 Executive Summary…..................5 Situation Analysis.........................6 Tactics................................................8 Themes & Key Messages............9 Objectives.......................................10 Media Kit........................................11 Gant Chart 11 Media Advisory 12 Media Dis. List 13 Fact Sheet 14 FAQ 15 Flyer 16 Twitter Content 17 News Release 18 Video News 19 Radio News Release 20 Speech 21
Executive Summary The problem: Hillary Clinton, although she is one of the most prominent political figures of my life time she comes off as untrustworthy and deceitful. She is having difficult connecting to young voters which has been a consistent backbone for any winning democratic campaign. Goal: Our goal as an addition to her campaign strategy team is to not only increase her support with voters 18-35 by 45% before the Democratic National Convention. Target Audience: Our primary audience is going to be young voters, 18-35. In addition we hope to secure our secondary audience which is minority groups predominantly women and African Americans. Audience Objectives: We expect that our primary audience will be apprehensive to our client due to their overwhelming support of Vermont Senator Bernie Sanders. There is also a lot of distrust of perceived political insiders which is a portion of Clinton’s image which will affect our secondary audiences who believe their interests are not being looked out for. Major Strategy: We recommend creating our own media buzz with the production of fundraiser. The event will allow college aged students to meet with the Clinton family. There will also be an opportunity for international interaction via Twitter. Since young people are the most frequent users of this social media platform we felt this would allow us to connect to them more effectively.
Situation Analysis Background: After an unsuccessful 2008 run Hilary Clinton is priming up for yet another general election. She has two major issues the first is that her history as a political insider has led for her to fall under scrutiny. The second is that due to her time in the political system she appears to be detached from the youth whose vote is crucial to securing the vote. Affect: This problem affects my client because this is one of the most crucial elections of our life time and it is necessary that Hilary Clinton be elected president of the United States. If Clinton can not secure the necessary demographics and increase the polling percentage difference between Clinton and Trump, Clinton will definitely lose. which makes him a threat to Clinton.
Situation Analysis Strengths – Clinton is good at securing majority of the women and minority demographics. Clinton can always drawl on the successfulness of the Obama administration, and the previous Clinton administration. Audiences see that Clinton is empathetic and focusing on advancing the middle class. Weaknesses - Clinton needs to increase the gap between her and her opponent Donald Trump. The fact that she is deemed to be an insider of Washington and appears to untrustworthy. There is also the issue of the e-mail fiasco which has cause a lot of people to call Clinton a liar. Opportunities – Although Clinton does not appear to be the ideal choice for her party, in the mind of some of her constitutes she is preferable to the Republican nominee. Since her opponent is viewed unfavorably Clinton can capitalize on the unpopularity of her opposition. Threats – The closeness of current polling percentage between the two candidates is definitely a threat to Clinton obtaining the presidential seat. Donald Trump and his appeal to certain youth demographic
Tactics For the Clinton campaign the EVE PR strategist recommend a combination of the following tactics: Tactic 2: Radio Media Tours • Spokesperson conducting a series of interviews from on location • Interviews recorded for later use or broadcast live • Example: Strauss Radio strategies for Children’s Defense Fund Tactic 3: Television • Spokesperson conducting a series of interviews form one location • Interviews recorded for later use or broadcast live • Example: Strauss Radio Strategies for Children’s Defense Fund Our strategist believes that the introduction of a media tour, involving both radio and television appearances will provide Hillary Clinton with the necessary media coverage to help her refine her image. In order to execute these strategies, we will use our company’s close relationship with several large media corporations. We’re hoping to have Clinton present her presidential campaign platform in front of reporters from across the spectrum. We will stream the event via Facebook Live, radio stations, and television. These tactics will allow her to case a wider net, therefore including additional audiences. It is important that she capitalizes on the opportunity in order for her to secure the necessary demographics. Our team is currently researching to determine which networks will directly appeal to our target audiences. The presentations must also include several strong sound bites that will be able to be reused through out this election cycle.
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