It’s Public and Personal: Demonstrating the Value of a College Degree Pamela Brown, Brianna Moore-Trieu and Kimberly Peterson University of California, Office of the President Institutional Research and Academic Planning
Defining Value Value: the amount of money that something is 1) worth : the price or cost of something something that can be bought for a low or 2) fair price Source: Merriam-Webster Dictionary, retrieved Oct, 17, 2016 from http://www.merriam- webster.com/dictionary/value 1/27/2017 2
Demonstrating Value http://www.aplu.org/projects-and-initiatives/college-costs-tuition-and-financial- aid/publicuvalues/index.html 1/27/2017 3
Demonstrating Value https://collegescorecard.ed.gov/ 1/27/2017 4
Defining Value Value: the amount of money that something is 1) worth : the price or cost of something something that can be bought for a low or 2) fair price usefulness or importance 3) Source: Merriam-Webster Dictionary, retrieved Oct, 17, 2016 from http://www.merriam- webster.com/dictionary/value 1/27/2017 5
Demonstrating Value https:// admissions.sa.ucsc.edu/studentprofile / 1/27/2017 6
Demonstrating Value https:// admissions.sa.ucsc.edu/studentprofile / 1/27/2017 7
Demonstrating Value http://campaign.wellesley.edu/wellesley-voices 1/27/2017 8
Demonstrating Value http://www.ucla.edu/optimists 1/27/2017 9
Demonstrating Value http://www.aplu.org/projects-and-initiatives/college-costs-tuition-and-financial- aid/publicuvalues/index.html 1/27/2017 10
Framework PUBLIC PERSONAL Post Collegiate Public Personal ECONOMIC Outcomes (PCO) Economic Economic Framework Value of Value of Postsecondary Postsecondary developed by the Education Education AACC, AASCU and APLU SOCIAL CAPITAL Public Personal (March 2015) Social Capital Social Capital Value of Value of Postsecondary Postsecondary Education Education 1/27/2017 11
Framework PUBLIC PERSONAL Public Economic Public Personal quadrant represents ECONOMIC Economic Economic outcomes related to the Value of Value of public good, defined Postsecondary Postsecondary primarily in financial Education Education terms. SOCIAL CAPITAL Public Personal Examples: tax Social Capital Social Capital revenues, fulfillment of Value of Value of state workforce needs. Postsecondary Postsecondary Education Education 1/27/2017 12
Framework PUBLIC PERSONAL Personal Economic Public Personal quadrant encompasses ECONOMIC Economic Economic outcomes related to the Value of Value of personal (or individual) Postsecondary Postsecondary financial good. Education Education Examples: earnings, SOCIAL CAPITAL Public Personal employment outcomes. Social Capital Social Capital Value of Value of Postsecondary Postsecondary Education Education 1/27/2017 13
Framework PUBLIC PERSONAL Personal Social Public Personal Capital quadrant ECONOMIC Economic Economic includes outcomes that Value of Value of demonstrate the Postsecondary Postsecondary personal (or individual) Education Education value not defined in financial terms. SOCIAL CAPITAL Public Personal Social Capital Social Capital Examples: “soft skill” Value of Value of development, health Postsecondary Postsecondary outcomes. Education Education 1/27/2017 14
Framework PUBLIC PERSONAL Public Social Capital Public Personal quadrant represents ECONOMIC Economic Economic outcomes related to the Value of Value of public good, defined Postsecondary Postsecondary primarily in non- Education Education financial terms. SOCIAL CAPITAL Public Personal Examples: civic Social Capital Social Capital engagement, social Value of Value of cohesion/appreciation Postsecondary Postsecondary of diversity. Education Education 1/27/2017 15
Public Economic 70% of recent alumni join California’s workforce Generates 48,000 Bachelors degree recipients per year to serve CA workforce needs $$$ Over 300 million dollars in state tax revenue generated* *Not verified, sample statistic 1/27/2017 16
Personal Economic Salaries of recent graduates by major $ $$ Within five years of graduation Alumni who started as low income students earn twice as much as their parents 1/27/2017 17
Personal Social Capital 72% of seniors reported an increase in their Analytic and Critical Thinking skills from when they started UC 1 out of 2 seniors rate themselves as very good or excellent at understanding international perspectives 60% of seniors report very good or excellent interpersonal skills 1/27/2017 18
Public Social Capital More than 30,000 92% of graduates doctors and nurses caring for CA* report being able to appreciate cultural and Social Workers & global diversity Marriage and Family Counselors working in 32 of 58 CA counties 20,000 new teachers per year* *Not verified, sample statistic 1/27/2017 19
What was valuable to us? What was a moment that you noticed that your college education was valuable? Please take 5 minutes to jot down some notes about that experience: What was the moment? • What part of your college experience • contributed to this moment? 1/27/2017 20
What was valuable to others? Take 5 minutes to share your experiences with your partner: What is being represented in these • moments? How can we determine if others had similar • experiences? In which quadrant might these moments be • placed? Place your post-its in the quadrant that best represents them. 1/27/2017 21
Capturing Value What are some different ways you found effective in communicating out the value of a degree from your institution? 1/27/2017 22
Resources Post Collegiate Outcomes Initiative: http://aacc.nche.edu/AboutCC/Trends/pco Data Sources: Leadership Directories ( Government officials, judges, CEOs, Media, Nonprofit Boards, etc. ) https://www.leadershipdirectories.com/Products/LeadershipDataServices.aspx California Department of Consumer Affairs ( Licensed social workers, doctors, nurses, architects, accountants, cosmetologists, etc.) http://www.dca.ca.gov/consumer/public_info/index.shtml Data request help: PublicInformation@dca.ca.gov • California Economic Development Department (Alumni earnings data): Labor Market Information Division: Contact Andy Wong, Email: Andy.Wong@edd.ca.gov • 1/27/2017 23
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