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BRG Community Session Wednesday 24 th October 2018, 09:30-10:15 Room - PowerPoint PPT Presentation

BRG Community Session Wednesday 24 th October 2018, 09:30-10:15 Room 127/128 Agenda Welcome (Cole Quinn) 5 min GDD Engagement - (Cole Quinn) 5 min DotBrand Use Cases and Trends (Martin Sutton) - 20 min Q&A About the BRG


  1. BRG Community Session Wednesday 24 th October 2018, 09:30-10:15 Room 127/128

  2. Agenda • Welcome (Cole Quinn) 5 min • GDD Engagement - (Cole Quinn) 5 min • DotBrand Use Cases and Trends (Martin Sutton) - 20 min • Q&A

  3. About the BRG www.brandregistrygroup.org

  4. About the BRG Register to attend Brands & Domains 2018 The Brands & Domains event is open to BRG members and non- members. Come and find out how dotBrands are being used, the strategies behind them and how to operate these registries for the benefit of your own organisation, and learn from your peers as they share their experiences.

  5. 2. GDD Engagement 1. Welcome to Aysegul Tecke, Registry Services and Engagement Manager

  6. 3. DotBrand Use Cases & Trends Growth of dotBrand activity (visible) Source: Makeway.world

  7. 3. DotBrand Use Cases & Trends Why and • Social Media • Websites and redirects how are • Email dotBrands • Internal network and used? innovation

  8. 3. DotBrand Use Cases & Trends Social Media Trusted links Consistent and Reinforces the replace memorable for brand random strings the user Increased trust Low-risk entry Control and raises click- for dotBrand flexibility through rate usage

  9. 3. DotBrand Use Cases & Trends

  10. 3. DotBrand Use Cases & Trends

  11. 3. DotBrand Use Cases & Trends

  12. 3. DotBrand Use Cases & Trends

  13. 3. DotBrand Use Cases & Trends

  14. 3. DotBrand Use Cases & Trends

  15. 4. Q & A www.brandregistrygroup.org

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