Breakthrough Innovation Mindsets and Business Models With Richard Johnson
Which living entrepreneur or company do you think will have more of a positive impact on the world than any other? Rule #1: don’t mention Elon
All aboard the sustainability revolution “... we are in the early stage of the Sustainability Revolution, which appears to have the scale of the Industrial Revolution and the Agricultural Revolution – and the speed of the Information Revolution. Compared to these previous revolutions, the Sustainability Revolution is likely to be the most significant event in economic history.” - The Transformation of Growth 2017, Generation Foundation
“… and the speed of the Information Revolution.” Source: Volans, 2017
Linear vs Exponential x 26
“… and the speed of the Information Revolution.”
Technology doesn’t transform markets, business models do
6 levers of transformative business models Personalisation Closed-loop Asset-sharing Collaborative-ecosystem Usage-based pricing Agility
Massive Transformative Purpose (MTP) vs ‘Make the best performing electric ‘Accelerate the transition to cars’ sustainable transportation’ vs ‘Make the world’s unique spaces Make people around the world feel available to everyone’ like they can “belong anywhere.”
MTP exercise Choose a company that someone in your group represents. 1. At its best, what benefits does your company bring to the world? 2. Which global need(s) does this benefit help meet? 3. Now make it into an MTP a. Massive : Audaciously big and aspirational b. Transformative : How will it change industry/lives/the planet? c. Purposeful : Why is this worth doing? Inspiration: What would you do if you could never fail?
Achieving your MTP/moonshot
Moonshot factories Invite others to Build teams join in Embrace failure Love the problem, 10X not 10% not the solution
Creating your moonshot thinking factory In 6 months you have created your moonshot thinking factory. What does success look like? ● Who’s involved? Which depts, skills, expertise, outsiders? ● What are you solving for? ● When and where do people meet? ● What’s the reason people give for attending? ● How do you keep momentum? ● How do you know people’s mindsets are changing?
Creating your moonshot thinking factory What needs to happen in the What needs to happen in the next 3 months, for that to be next month for that to be true true in 6 months? in 3 months?
Thank you Richard Johnson richard@newmodel.io Associate @ Volans richard@volans.com Researcher, advisor, facilitator @ New Model @volansrich
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