Brave Browser & Basic Attention Token Blockchain and new - PowerPoint PPT Presentation

Brave Browser & Basic Attention Token Blockchain and new revenue models NOVEMBER 27, 2018 Twitter: @brave

Early days of the web…

This simple ad spawned a huge industry

Data source: www.lumapartners.com for graphic and World Federation of Advertisers for fraud.

PUBLISHERS Overgrown Ad-tech Lumascape High Cost, Low Quality

The web is at an inflection point

The Web is evolving

What is blockchain? A decentralized database Better control over Digital data that 
 of encrypted transactions secure digital data. you can trust. where nothing can be compromised. � 9

Benefits of blockchain for digital advertising Creates Transparency Reduces fraud Eliminates middlemen � 10

Why do we need blockchain?

The Ecosystem is Broken Users Publishers Advertisers • Lack of transparency • Treated like a product to • Revenue down 66% in 15 years • Fraud: $16b in 2017 and be mined • Google + Facebook taking 99% $50b by 2025 • Total loss of privacy and of every new digital ad dollar • Poor reporting data control • Ad-blocking on over 600m • Poor experience leads devices, still growing to ad-blocking � 12

The days of giving digital [advertising] a pass are over. It’s time for action. — Marc Pritchard, Procter & Gamble CMO

Users It All Starts With a Poor Browsing Experience Slow Invasive Insecure 5 175 132 % seconds per mobile page load malware and ransomware Ad tags and trackers 
 on sites like TMZ wasted by ad-tech growth in 2016 Data source: Bullet 1, New York Times and Medium ; Bullet 2: Ghostery ; Bullet 4: RiskIQ . � 14

Mobile 380M Advertisers browsers Users Respond with Ad-blocking 600M+ 275M Devices 181M Desktop 236M browsers 119M 216M 54M 145M 2013 2014 2015 2016 2017 � 15 Data source: Pagefair

This is why we’re here today.

Inspire users, publishers and advertisers to be the change…

and be Brave

1. An Open and 
 Brave 
 browser 3. Honest System, 
 Blockchain- 2. based 
 Basic Attention Digital with a Means 
 Token Advertising to Make Money 4. Brave Rewards Platform

1. Brave 
 browser 3. Let’s break Blockchain- 2. based 
 Basic Attention Digital it down Token Advertising 4. Brave Rewards Platform

1. A Better User Experience With Brave Browser � 21

A Better User Experience 1 with Brave Browser Speed Secure Efficient Up to 8x faster on Stop malware and Eliminates costs mobile and 2x ransomware to download ads faster on desktop Easy and trackers Control No complicated User opts in for extensions to manage ads � 22

1 Monthly Active Users by Platform July 2019 10-12m MAU Windows Mac OS Oct 2018 5m+ MAU iOS Android

2. A Basic Attention Token Powered Experience � 24

A Basic Attention Token 2. Powered Experience • BAT is exchanged between users, publishers and advertisers • Users get BAT to view ads • They spend BAT to get premium content • Publishers receive BAT via the browser • Brands have a direct relationship with customers • User Growth Pool: $60 million � 25

3. Blockchain-based Digital Ad Platform � 26

3. Blockchain-based Digital Ad Platform User Ads Publisher Ads � 27

3. Blockchain-based Digital Ad Platform Ad platform locally matches the appropriate ad to the right place, in context � 28

Ad Tab Brave The best knows no alternative Learn more The best knows 
 no alternative See for yourself � 29

4. Brave Rewards � 30

4. Brave Rewards � 31

4. Brave Rewards � 32

What does it mean for Publishers? 
 More Revenue and Better Relationships More revenue: 70% Better experience for readers Direct relationship with users Converts lost ad-blocking revenue into blockchain-verifiable, opt-in ad revenue Challenges duopoly � 33

What does it mean for Advertisers? 
 Better Relationships, Data and Results Publishers Private tabs act as personalized shopping malls Direct relationships between all players provides greater transparency and decision making Zero-Knowledge Proofs provide ad confirmation, without Advertisers Users persistently tracking users and Brands Reporting data is verifiable on the Ethereum blockchain Eliminates the need for multiple vendors for tracking, measuring and reporting Dashboards provide forecasting data along with options to pull and schedule reporting � 34

Recap

A better experience 
 for Users A better deal 
 for Publishers Better relationships, 
 data and results 
 for Advertisers

World-Class Technical Team For a better Web Scott Locklin ML/Blockchain Scientist

Building Momentum 5+ million monthly active users 80% mobile and 20% desktop Over 500,000+ BAT wallets 30,000+ verified publishers 15,000+ YouTube creators with 300M+ subscribers Dow Jones Media Group partnership Major YouTube stars signed: Bart Baker (10M subscribers), Philip DeFranco (5M subscribers)

Thank You