BRAND ETHOS LAGOON, JOKULSARLON, IN ICELAND Black Label represents - PowerPoint PPT Presentation

AURORA BOREALIS OVER THE GLACIER BRAND ETHOS LAGOON, JOKULSARLON, IN ICELAND “Black Label represents outstanding design and beautiful craftsmanship driven by Italian manufacturers who share our passion for perfection. The results are beautifully crafted, lightweight frames with a seamless finish that maintain the ultimate comfort and performance.” Gunnar Gunnarsson, Designer JAPANESE TITANIUM / / MADE IN ITALY / / LIGHTWEIGHT / / SCREWLESS / / HYPOALLERGENIC / /

AERIAL PANORAMA OF WHERE IT REYKJAVIK AT SUNSET ALL BEGAN Reykjavik Eyes was conceived by Icelandic frame designer Gunnar Gunnarsson. As a child, Gunnar worked in his parent’s opticians in Iceland spending his summer holidays replacing lost screws and working on broken glasses. This work spurred Gunnar to design his own frames and so, Reykjavik Eyes was born.

FEATURED FRAME / / BIL C1 ACCOMPLISHED DESIGN Gunnar took three years to design, test and refjne his original idea. The result was ground-breaking and pushed the boundaries of frame design. Reykjavik Eyes was recognised for its combination of technology, wearability and style.

SUNSET AT THE BLUE BLACK LABEL LAGOON IN ICELAND LAUNCH In 2014, Reykjavik Eyes Black Label was launched. Skilfully designed in Iceland and expertly crafted in Italy from the highest quality beta titanium, these frames are exceptionally lightweight, screwless and hypoallergenic. Today, the Black Label collection includes models in both titanium and acetate. They are some of the lightest and strongest frames ever made, ofgering a unique combination of comfort, strength and style.

INSPIRATION & COLOUR Each of the sleek models come in three colours that combine a sophisticated palette with hints of vibrant hues, all inspired by the landscape of Iceland. Flashes of striking Japanese titanium paired with rich tones of Mazzucchelli acetate make for a bold and confjdent collection. FEATURED FRAME / / SKADI C4

TITANIUM EYEWEAR HAND ITALIAN CRAFTED IN ITALY CRAFTSMANSHIP Manufactured in Italy by specialist craftsmen, every aspect of a Black Label frame is made to the highest standard. From the perfectly fmush fjnish of the screwless hinge and the rich colours of the titanium, to the delicate branding on the end tips. Every detail has been carefully considered allowing the wearer to express themselves without compromising on technicality.

STYLE MEETS COMFORT Our passion for innovation and interpretation of style goes beyond the confjnes of fashion ensuring ultimate comfort and wearability. Every aspect is considered from start to fjnish with the wearer in mind. FEATURED FRAME / / KARA C2

BASALT COLUMNS ON THE BLACK SAND BEACH OF VIK IN ICELAND BRAND AWARENESS

CELEBRITY & BLOGGER ENDORSEMENTS CHARLOTTE DE CARLE LESLIE BIBB Presenter, DJ & Model American Actress & Model

POINT OF SALE - STANDARD HANGING BANNER WITH CORD W 50cm x H 150cm Order code: REBLBAN2 LOGO BLOCK 2PC DISPLAY STAND W 17.5cm x H 11cm x D 2.5cm Order code: REBLOCK002 W 21cm x H 30cm x D 25cm Order code: REBLSTAND4 BRAND BOOK A5 Order code: REA5B01 MAGNETIC FRAME INCLUDES 4 DOUBLE SIDED INSERTS W 21cm x H 15.4cm x D 4cm Order code: REBLINKIT PACKAGING Box, cloth & case FRONT FRONT FRONT FRONT Order code: REYBLSET BACK BACK BACK BACK PAPER BAG RAMP With rope handles W 18.5cm X L 32cm X H 6cm Order code: REBLRAMP1

POINT OF SALE - GOLD EDITION 4PC DISPLAY STAND GOLD EDITION BOX W 16.4cm x H 40cm x D 20cm Card box Order code: REBLGSTAND Order codes: REBLGOLDBX GOLD EDITION CASE GOLD EDITION LENS CLOTH Leather case with authenticity card Double sided cloth Order codes: REBLGOLDCS Order codes: REBLGOLDCL

IN STORE DISPLAYS

EXHIBITIONS 100% OPTICAL, LONDON HONG KONG OPTICAL FAIR SILMO, PARIS OPTI, MUNICH MIDO, MILAN VISION EXPO EAST, NEW YORK

FEATURED FRAMES / / SUNNA C2 & KARA C1 TITANIUM & ACETATE MODELS

AGNAR / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REAGN1 ORDER CODE: REAGN2 ORDER CODE: REAGN3 48-21-145 48-21-145 48-21-145 ALFONSO / / COL 1 / / COL 2 ORDER CODE: REA/ALF1 ORDER CODE: REA/ALF2 49-21-145 49-21-145

BANCO / / COL 2 / / COL 3 ORDER CODE: REA/BAN2 ORDER CODE: REA/BAN3 54-17-140 54-17-140 BEYLA / / COL 1 / / COL 2 / / COL 3 / / COL 4 [NEW FOR 2019] ORDER CODE: REBEY1 ORDER CODE: REBEY2 ORDER CODE: REBEY3 ORDER CODE: REBEY4 52-15-145 52-15-145 52-15-145 52-15-145

BIL / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REBIL1 ORDER CODE: REBIL2 ORDER CODE: REBIL3 50-20-145 50-20-145 50-20-145 BRAGI / / COL 1 / / COL 2 / / COL 3 / / COL 4 ORDER CODE: REBRAGI ORDER CODE: REBRAG2 ORDER CODE: REBRAG3 ORDER CODE: REBRAG4 50-19-140 50-19-140 50-19-140 50-19-140

DELLING / / COL 1 / / COL 3 / / COL 4 ORDER CODE: REDEL1 ORDER CODE: REDEL3 ORDER CODE: REDEL4 52-16-135 52-16-135 52-16-135 EDEL [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REEDE1 ORDER CODE: REEDE2 ORDER CODE: REEDE3 51-16-145 51-16-145 51-16-145

EIR / / COL 1 / / COL 2 / / COL 3 / / COL 4 ORDER CODE: REEIR1 ORDER CODE: REEIR2 ORDER CODE: REEIR3 ORDER CODE: REEIR4 51-17-135 51-17-135 51-17-135 51-17-135 ELENA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REELE1 ORDER CODE: REELE2 ORDER CODE: REELE3 51-17-140 51-17-140 51-17-140

ELVAR [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REELV1 ORDER CODE: REELV2 ORDER CODE: REELV3 53-17-145 53-17-145 53-17-145 EMBLA [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REEMB1 ORDER CODE: REEMB2 ORDER CODE: REEMB3 53-15-145 53-15-145 53-15-145

FULLA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REFUL1 ORDER CODE: REFUL2 ORDER CODE: REFUL3 50-19-145 50-19-145 50-19-145 HEIMDALL / / COL 1 / / COL 2 / / COL 4 ORDER CODE: REHEIM1 ORDER CODE: REHEIM2 ORDER CODE: REHEIM4 54-17-140 54-17-140 54-17-140

JESPER [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REJES1 ORDER CODE: REJES2 ORDER CODE: REJES3 47-22-145 47-22-145 47-22-145 KARA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REKARA1 ORDER CODE: REKARA2 ORDER CODE: REKARA3 52-15-140 52-15-140 52-15-140

KARL / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REKAR1 ORDER CODE: REKAR2 ORDER CODE: REKAR3 52-19-145 52-19-145 52-19-145 LIPPI / / COL 1 ORDER CODE: REA/LIP1 53-16-140

LOKI / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RELOKI1 ORDER CODE: RELOKI2 ORDER CODE: RELOKI3 53-18-140 53-18-140 53-18-140 MAGNI / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REMAG1 ORDER CODE: REMAG2 ORDER CODE: REMAG3 54-18-140 54-18-140 54-18-140

MARKUS [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REMARK1 ORDER CODE: REMARK2 ORDER CODE: REMARK3 49-19-145 49-19-145 49-19-145 MASOLINO / / COL 3 ORDER CODE: REA/MAS3 54-18-140

NOTT / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RENOTT1 ORDER CODE: RENOTT2 ORDER CODE: RENOTT3 52-16-135 52-16-135 52-16-135 ODIN / / COL 1 / / COL 2 / / COL 3 / / COL 4 ORDER CODE: REODIN1 ORDER CODE: REODIN2 ORDER CODE: REODIN3 ORDER CODE: REODIN4 56-18-140 56-18-140 56-18-140 56-18-140

SAGA / / COL 1 / / COL 2 / / COL 3 / / COL 5 ORDER CODE: RESAGA1 ORDER CODE: RESAGA2 ORDER CODE: RESAGA3 ORDER CODE: RESAGA5 51-17-135 51-17-135 51-17-135 51-17-135 SIF / / COL 1 / / COL 2 / / COL 3 / / COL 4 ORDER CODE: RESIF1 ORDER CODE: RESIF2 ORDER CODE: RESIF3 ORDER CODE: RESIF4 51-16-135 51-16-135 51-16-135 51-16-135

SKADI / / COL 1 / / COL 2 / / COL 3 / / COL 4 ORDER CODE: RESKA1 ORDER CODE: RESKA2 ORDER CODE: RESKA3 ORDER CODE: RESKA4 47-22-145 47-22-145 47-22-145 47-22-145 SKOLL COL 1 COL 2 COL 3 ORDER CODE: RESKO1 ORDER CODE: RESKO2 ORDER CODE: RESKO3 58-18-150 58-18-150 58-18-150

SOFIE [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RESOF1 ORDER CODE: RESOF2 ORDER CODE: RESOF3 50-20-145 50-20-145 50-20-145 SUNNA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RESUN1 ORDER CODE: RESUN2 ORDER CODE: RESUN3 55-15-145 55-15-145 55-15-145

SURT / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RESUR1 ORDER CODE: RESUR2 ORDER CODE: RESUR3 51-19-145 51-19-145 51-19-145 THOR / / COL 1 / / COL 2 / / COL 3 ORDER CODE: RETHOR1 ORDER CODE: RETHOR2 ORDER CODE: RETHOR3 52-18-140 52-18-140 52-18-140

VILI / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REVIL1 ORDER CODE: REVIL2 ORDER CODE: REVIL3 47-21-145 47-21-145 47-21-145 VOR [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REVOR1 ORDER CODE: REVOR2 ORDER CODE: REVOR3 50-20-145 50-20-145 50-20-145

FEATURED FRAME / / ALBA C2 RIMLESS MODELS

ALBA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REALB1 ORDER CODE: REALB2 ORDER CODE: REALB3 54-16-145 54-16-145 54-16-145 ERON [NEW FOR 2019] / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REERO1 ORDER CODE: REERO2 ORDER CODE: REERO3 54-17-145 54-17-145 54-17-145

IVAN / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REIVA1 ORDER CODE: REIVA2 ORDER CODE: REIVA3 56-17-145 56-17-145 56-17-145 MARTA / / COL 1 / / COL 2 / / COL 3 ORDER CODE: REMAR1 ORDER CODE: REMAR2 ORDER CODE: REMAR3 51-15-145 51-15-145 51-15-145