Board Meeting July 24, 2014
Speaker’s Network John Von Eschen, Mike Downey, Marcy Carper, Joan Biblehausen, Cathie Perrault, Dawn Cronin, Mary Magnuson, Kevin Spading From July 1, 2013 to June 30, 2014, the Speaker’s Network conducted 30 presentati ntations ns for c communi nity ty members rs. This included John’s efforts to speak at 14 of the Twin Cities area Hi - Rise housing apartments serving elderly and disabled residents. They were 22 Event nts including community health fairs, recovery events, and professional conferences 13 More presentat ntatio ions ns were for other professionals, including treatment center staff, jail administrators and clients, counseling students
The NPGA Website and Social Media efforts Continued to expand website content and update look. Website visitors at July 1, 2013 were 1787. Over the course of the year visits averaged about 1750 per month, with a high of 3133 in January 2014 and 2531 in March 2014. The percent of new visitors per month averaged 84%.
Twitter is an online newsfeed, easily accessed by mobile users, and used to share short announcements and links to other resources. Bill Stein handles NPGA’s social media providing links and “tweets” from various sources and at the request of CP. In FY 13-14 Twitter growth had been fairly slow, but jumped this year from 116 followers in July 13 to 260 in July 14, a 44% increase.
“Likes/followers” at July 2013 = 46 At June 2014 =72 Facebook should be performing better and we are looking at how to build that audience.
Aware reness ness Month March 2014 OLSON • Media Relations Campaign sent 200 flash drives to influential media personalities and contacts to share the media materials • Advertising space on billboards promoting the 1-800-HOPE Helpline Number
Majority of coverage referenced both the Northstar Problem Gambling website and the helpline. Coverage included a mix of print, online, broadcast and radio. Strong response from broadcast resulted in 4 televised interviews with Don Feeney.
The WCCO general awareness campaign ran for 12 months. Included “takeover” pages of the WCCO website with multiple click through ads Also on air ads using the Olson prepared PSA content from the previous year A “Day at the Fair” presence at the State Fair Extra online advertising purchased through MIGA during Awareness Month Drove people to our website and the helpline
WCCO O Delive vered d Impressio ions ns Through ugh wcco. o.com com 250,000 200,000 150,000 100,000 50,000 July 2013 March ch 2014 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
WCCO Online Campaign “Clicks” 2,500 2,000 1,500 1,000 500 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 March 2014 July 2013
5800 Newsletters 3x in FY 13-14 Monthly email newsletter to 1800
Proposal from Don Feeney to DHS resulted in the first ever stakeholder summit, co- sponsored by Northstar and DHS. The purpose, expand the number of stakeholders involved in this issue. Build new relationships, and gain some consensus on critical issues affecting the state. Outcome provided some base information to inform future projects from NPGA, DHS/Advisory Committee, TX providers and other interested stakeholders.
Finalized and launched on March 15, 2014 to run through December 31, 2015.
Following Summit, formed planning committee and engaged Board to develop new Strategic Plan
Grant II initiatives 2 nd year initiatives of grant I New Strategic Plan Cathie joined the National Council Board of Directors
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