Thiemo Schalk. Steering Government and External Affairs, Sustainability Communications / Urban Mobility. October 7th 2015. BMW GROUP AND THE FUTURE OF MOBILITY. AUTOMOBILITYMODULES FOR VOCATIONAL EDUCATION AND TRAINING.
MEGATRENDS FOR THE FUTURE OF MOBILITY. Urbanisation Politics and Regulations Environment By 2030, over 60 % of world population CO2 - and fleet regulations, Climate change and the subsequent effects will live in cities Restrictions on imports DRIVING CHANGE IN MOBILITY Economics Culture Customer Expectations Shortage of resources, increase in the price of fossil fuels Sustainable mobility as part of a modern urban lifestyle; Changing values assumption of social responsibility
CO 2 EMISSIONS AND FUEL CONSUMPTION. CO 2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS. USA China Japan Korea EU 27 339g/mi (212g/km) New vehicle fleet 2008 n. a. 11,4 km/l (204g/km) -32% approx. 2015 -12% 17km/l (140g/km) -26% 2015 14.2km/l (166g/km)* 2016 - 50%? -12% 6,9l/100km* (164g/km) 2020 250g/mi (156g/km) 154g/km 2015 16.3km/l (146g/km) approx. 2021 -22% -36% -30% 2015 2020 2020 -52% 120g/km 5,0l/100km* (119g/km) 2025 - 38 % 20.3km/l (117g/km) 163g/mi (102g/km)* 2020 * Consideration of test-cycle change to 95g/km * Both under discussion JC08 Illustrations * Based on review ? Assumptions 2025/ 2020 / 2025 2030 Other marketswithCO2 and/or Fuel Economy Regulation: Brasil, Mexiko, India, Saudi-Arabia, Taiwan, Vietnam
TWO PARALLEL PATHS OF SUSTAINABLE INDIVIDUAL SUSTAINABILITY. REVOLUTION EVOLUTION Efficient combustion engines Alternative drive trains Innovative technologies Mobility services
EFFICIENT DYNAMICS. EFFICIENT DYNAMICS MEASURES. Electric power steering ECO PRO Modus Gear shift indicator Auto Start Stop function BMW Group Efficient Dynamics engine Aeroblade family for petrol and diesel engines Intelligent lightweight design BMW TwinPower Turbo Technology Active air flap control Active spoiler Air Curtain 8-gear automatic transmission Aero rims Air Breather BMW BluePerformance Tyres with reduced rolling resistance Brake energy regeneration BMW Group | Communications Efficient Dynamics | AK-22 Poschenrieder Page 5
THE BMW i3 AND THE BMW i8. Vehicle: BMW i8 Vehicle: BMW i3 Purpose Design Roadster Purpose Design LifeDrive Lightweight Concept LifeDrive Lightweight Concept 2 + 2 Seater 4 Seater Drive-train: Small combustion engine Drive-train: Electric engine Plug-in Hybrid plus electric engine Battery: Lithium-Ion battery Battery: Lithium-Ion battery Liquid cooling Liquid cooling
MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS FOR BMW i. MINI E (2009-2012) BMW ActiveE (2011-2014) BMW i3 and BMW i8 16 million kilometers >20 million kilometers ~600 vehicles ~1.000 vehicles High satisfaction of mobility needs. BMW i is more than just an electric Adequate vehicle. car. Range was rarely the limiting factor. High interest of purchase. BMW i offers 360° ELECTRIC. Most users charge 2-3 times per week Joy of driving and one-pedal-feeling. and charging events decreased during BMW i delivers joy of driving. usage.
BEST-PRACTICE NATIONAL PLATFORM E-MOBILITY (NPE). POLITICAL GOALS. In another project with MINI E in Munich , driving behavior as a function of usage frequency is investigated. Therefore, 25 MINI E are in use. 15 for private users , 5 for the Munich municipal utilities and 5 at Munich Airport. As the first showcase project ever the project was The acceptence of users with increased launched in August 2012. range requirement and who‘s usage In a Smart Micro Grid , local regenerative electricity generation is profile requires more than one battery charge on the day, is examined with the inteligently connected to electromobility with an integrated help of long-distance commuters. energy management system - from one-family house to plus energy car parks. The BMW plant in Leipzig shows its Carsharing with electric vehicles in Starting in 2013, electronic vehicles production. Munich offers the possibility to experience The subject ‚ high voltage ‘ was integrated in can be charged in short time on a electromobility for everyone. the apprenticeship as mechatronic On the visitor route and the BMW i fast carging station at the Olympic technician. Additional, a IHK – certificate is communications space visitors, politics and In June 2013, 20 BMW Active E will be Park in Munich. planned. An additional qualification in the field media have the possibility to experience the incorporated to the DriveNow fleet in The european Combo-Standard for of business management training will be series production of the BMW i3, the first Munich. fast charging will make possible developed, called management assistant series electric vehicle of the BMW Group, to uncomplicated long-distance rides for E- Mobility . inform themselves about the entire along the A9 to Berlin. sustainable supply chain of electromobility. BMW Group Page 8
TECHNOLOGICAL CHANGE TURNING A CHALLENGE INTO AN OPPORTUNITY. REVOLUTION Technological change EVOLUTION We have to improve our existing technologies and invest heavily in new technologies to remain future proof. E-Mobility Hybrids Internal combustion engine Page 9
BMW EDRIVE TECHNOLOGY PAVES THE WAY FOR ELECTRIC DRIVING PLEASURE IN FOUR PLUG-IN HYBRID MODELS FROM BMW. The BMW i8 , the BMW X5 xDrive40e , BMW 330e and BMW 740e can all run on purely electric power up to 120 km/h (75 mph), the BMW 225xe up to 125 km/h (78 mph). BMW 740e BMW X5 40e BMW 225xe BMW 330e BMW i8 The model range for the BMW 2 Series BMW i3 Active Tourer is also set to be expanded by the arrival of a plug-in hybrid variant in spring 2016 .
BMW’S CORPORATE STRATEGY IS THE ANSWER TO THE CHALLENGES OF SUSTAINABLE MOBILITY AND CHANGING MARKET CONDITIONS. ”The BMW Group is to become the leading provider of premium products and premium mobility services for individual mobility.”
BMW i ELECTRIC CARS AND MOBILITY SERVICES. HARDWARE AND SOFTWARE FOR A HOLISTIC MOBILITY CONCEPT. REVOLUTIONARY VEHICLES NEW SERVICE MODELS + „ The future belongs to those who dare to venture . We cannot ignore the need for new approaches – especially when circumstances are changing. “ Seite 12
CHANGE IN URBAN LIFE LEADS TO… MULTIPLE OPPORTUNITIES FOR SUSTAINABLE MOBILITY IN CITIES. Urban life Urban mobility in flux. New offers for urban in flux. Implications for BMW. mobility. (Co-)creation of urban BMW i3. BMW i8. Re-urbanisation. change. Core cities are growing. Peak Car Use. Change to provider of Drivers becoming more APPS ParkNo products multimodal. w. AND New services. mobility services. Boom of new offers. DriveNow. Paradigm change. Sustainability as basis of ChargeNow. From car-focusedto our business model. human-focused cities.
BMW i MOBILITY SERVICES ADDRESS NEW MOBILITY PATTERNS AND TARGET GROUPS. Car - enabled Car - related Car - independent BMW & MINI drivers n.n. n.n. Automobile users n.n. n.n. Mobile (smartphone) users
BMW i3 WITHIN DRIVENOW. GRADUAL ELECTRIFICATION OF THE FLEET. Copenhagen 400 BMW i3 Berlin 40 BMW i3 Munich 30 BMW i3 London 30 BMW i3 Hamburg 30 BMW i3 Combination of technology leadership Multiplier effects through and Services Electric Car-Sharing Seite 15
THANK YOU VERY MUCH.
Recommend
More recommend
