Because, We Make You Happy Ben Huh, Dude Who Has Cheezburgers icanhas cheez burger.com
Prologue
Simplicity ’Sup. Hey.
Heh. LOL
ACT I
100 90 80 70 60 50 40 30 20 Lol Builder Added 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
First Line Weekend’s work. Not perfect. But elegantly simple. Second Line Removed 80% of the hurdle. Third Line
100% User-Generated Content Editorial Content
100 90 80 70 60 50 40 30 20 15 Million 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
ICHC Is Purchased
100 90 80 70 60 50 40 30 20 Discipline 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
Make Users Happy for 5 Minutes A Day
• 6 Posts A Day • 9 AM Eastern Start • Strict Promotional Guidelines
100 90 80 70 60 50 40 37 Million 30 20 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
Observe Customers
ACT II
100 90 80 70 60 50 40 Launched 30 A Network 20 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
8th site: ROFLrazzi .com
100 90 80 70 60 50 40 30 20 10 0 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08
ACT III?
30-Days At A Time
Thank You http://icanlol.com/ web2expo.pdf
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