BATTERY COLLECTION AND OUTREACH PLAN
Modified Household Battery Collection/Handling Procedures New battery collection storage units for garbage trucks. Line-A-Bed Coated 2
Battery Bag 8x10, 4 ml, high visibility, translucent battery bag English/Spanish text with instructions on outside of bag 3
Multi-Family Dwellings Battery Bucket Expansion and Outreach New signage on top for greater visibility. 4
Outreach Plan Completed: website and social media (on-going); Rethinker newsletter Newspaper insert Direct Mail Advertising Newspaper Truck signage Digital (web, social media) Postcards and Other Printed Materials Video 5
Proposed Budget ITEM COST Orange battery bags $16,000 Recology battery collection box $18,063 Direct Mail (92,000 single-family residents) $80,000 Multi-Family expansion and direct mail outreach $42,000 Advertising and Outreach (newspaper insert, newspaper ads, $76,100 truck signage, digital & social marketing, etc…) Printed materials $5,000 $50,779 TOTAL Budgeted for FY 17/18 (includes contingency) : $160,000 TOTAL Proposed for FY 18/19 (includes contingency) : 6
Proposed Outreach Plan Timeline Battery Collection/Handling and Outreach Plan Timeline MAY JUNE JULY AUG SEPT OCT 21 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 Relaunch of household battery program Curbside battery collection Battery bag artwork and production Recology development and building of Battery Collection Storage Unit for garbage trucks; Recology driver training Outreach Multi-family dwelling bucket sticker development and print Approve final communications media plan Printed Newspaper insert development Newspaper insertion in local newspapers Direct mail to residents Development of outreach messaging (including design) Advertising (printed, digital) >>>> Distribution of materials (battery bags and insert) to Member Agencies and other parties. Media Relations 7
Recommend
More recommend
