August 17, 2016 Agenda 1. Why are we re-naming Medicaid? 2. Launch - PowerPoint PPT Presentation

Accountable Care Collaborative Program Improvement Advisory Committee August 17, 2016

Agenda 1. Why are we re-naming Medicaid? 2. Launch timeline 3. What is changing and what is not! 4. Communication resources 2

Medicaid is DIFFERENT! 3

Get to know Health First Colorado PROACTIVE POSITIVE GREATER ACCESS MORE CONTROL 4

New Medicaid Names 5

Launch Activities Effective June 27, 2016… Member Noticing • All CBMS client correspondence Public Announcement • News release HealthFirstColorado.com go live Grant-funded advertising 6

CBMS Notice Example 7

Member Handbook Consolidated • version 1 mailed per • household Also available on: • HealthFirstColorado.com HCPF website 8

Member ID Card 9

Enrollment Broker Health Colorado Health First Colorado Enrollment 10

HealthFirstColorado.com 11

Key Messages No changes to: • Eligibility Coverage Benefits Choice of providers New name developed with • input from members and prospective members. Name development and public launch • funded by grants . 12

Providers No changes to: Colorado Medical Assistance Program Web Portal or Claims Processing 13

How and where will Health First Colorado be used? 14

Rule of Thumb Non-Member Facing Member-Facing Policy, Rules, Program, Benefit, Legislative, Contract Service Use Use this this logo logo 15

Programs Not Affected 16

Name Change Guidance What Member- Non-Member Official Facing Documents Documents Documents Ex Websites, fact Contracts, Statute & sheets, provider federal reports brochures, communications, letters, policies handbooks Guide Prioritize Update Do not update updates of “Medicaid” “Medicaid” “Medicaid” references to the references to references to new name as the new name the new name documents come up for review or renewal 11

New Program Name Regular or “full” Medicaid, all MAGI programs 18

Health First Colorado Plans 19

Accountable Care Collaborative 20

“RCCO” Remove from member-facing messaging “[Colorado Access] is the organization that coordinates the care and delivery of services for Health First Colorado (Colorado Medicaid Program) Accountable Care Collaborative members in Denver.” 21

Tagline Use this to replace Health First Colorado references to (Colorado’s Medicaid Program) “Colorado Medicaid” and “Medicaid” Don’t use the name Health First Colorado without the tagline/ parenthetical in the first written reference in documents 22

Communication Resources 23

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Resources HealthFirstColorado.com • Print-ready posters, brochure and flyers • Radio ad spots Department Stakeholder Page www.colorado.gov/hcpf/hfc-stakeholders • Recorded training presentation • Style guide • FAQs Dropbox http://bit.ly/1HDE4yk • Logo files • Style & brand references 25

Debbie Fimple Health First Colorado Grant Manager Dept of Health Care Policy & Financing Debbie.Fimple@state.co.us Phone: 303.866.6346 26