Q2/H1 2016 Press Presentation | August 4, 2016 | | Page 1 1 2 3 4 - PowerPoint PPT Presentation

The power of television August 4, 2016 Thomas Ebeling, CEO Dr. Gunnar Wiedenfels, CFO Q2/H1 2016 Press Presentation | August 4, 2016 | | Page 1

1 2 3 4 Q2/H1 2016 – At a Glance Key financials in Q2 2016 [Q2 2016 vs. Q2 2015; in EUR m] ✔ +15% Revenues 886 ✔ +7% Recurring EBITDA 254 ✔ +8% Underlying net income 133 | August 4, 2016 | | August 4, 2016 | | Page 2 | Page 2 Continuing operations

1 2 3 4 Q2/H1 2016 – At a Glance Key financials in H1 2016 [H1 2016 vs. H1 2015; in EUR m] ✔ +18% Revenues 1,688 ✔ +9% Recurring EBITDA 424 ✔ +7% Underlying net income 207 | August 4, 2016 | | August 4, 2016 | | Page 3 | Page 3 Continuing operations

1 2 3 4 Q2/H1 2016 – At a Glance 2018 Group revenue growth target and achievement by Q2 2016 2018 Group revenue and recurring EBITDA target 2018 segment revenue targets [in EUR m] [in EUR m] 4,206 3,522 2,356 2,301 2,181 1,926 1,535 1,095 1,029 960 745 370 335 302 95 ProSiebenSat.1 Group Group rec. EBITDA Broadcasting German- Digital & Adjacent Content Production & speaking Global Sales Degree of achievement 1) 63% 61% 68% 58% 75% 58% 58% 58% 58% 58% Pro-rata target +7.4% +5.4% +2.2% +17.3% +8.5% Required CAGR by 2018 2012 Q2 2016 (LTM) 2018 target | August 4, 2016 | | August 4, 2016 | | Page 4 | Page 4 Note: incl. pro-forma consolidation effects; 1) As of Q2 2016

1 2 3 4 Q2/H1 2016 – At a Glance ProSiebenSat.1 is well positioned for future growth Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales  TV advertising revenue growth  Dynamically increasing digital  Growing content library  Print to TV media mix shift video consumption  Development and distribution  Pricing opportunities  Strong presence in all key of new innovative formats  Addressable TV advertising digital entertainment markets  Innovative TV ad products  Growing international customer AdVoD/streaming, SVoD, base TVoD, MCN, ad tech/data  Distribution revenue growth  New commerce ecosystems  Increasing number of returning  Monetization of HD channels shows across all platforms  Leveraging conversion of TV &  Mobile/OTT products commerce  Successful acquisitions in the  New industrial partnerships scripted, non-scripted and  Strong M&A track record digital content space Support from very solid macro-economic environment in key markets Germany, Austria and Switzerland | August 4, 2016 | | August 4, 2016 | | Page 5 | Page 5

1 2 3 4 Q2/H1 2016 – At a Glance Strong participation in new P7S1 employee share plan 52% 49% first-time of participants invest participation of maximum amount in eligible employees 1) multi-year share at launch of program MyShares program | August 4, 2016 | | August 4, 2016 | | Page 6 | Page 6 1) Basis: 3,720 employees; 1,823 actually invested an average amount of EUR 691.

1 2 3 4 Q2/H1 2016 – Financial Performance Review Q2 2016: Group revenue growth again driven by all segments Key Group revenue growth drivers vs. PY [Q2 2016 external revenues; growth rates in %] Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales EUR 541m, +1% EUR 263m, +43% EUR 77m, +42% Digital Entertainment EUR 101m, +53% TV advertising EUR 496m, +1% Ventures & Commerce Red Arrow EUR 147m, +50% EUR 77m, +42% Distribution Adjacent EUR 31m, +7% EUR 14m, -26% | August 4, 2016 | | August 4, 2016 | | Page 7 | Page 7 Continuing operations

1 2 3 4 Q2/H1 2016 – Financial Performance Review Q2/H1 2016: Group P&L – improvement of all key metrics Q2 2016 Q2 2015 Δ H1 2016 H1 2015 Δ [in EUR m] Revenues 886 772 +15% 1,688 1,427 +18% Recurring EBITDA 254 238 +7% 424 390 +9% Non-recurring items 4 -12 ./. -5 -19 -74% Thereof Group share plan 1) 5 0 ./. 5 0 ./. EBITDA 258 226 +14% 420 371 +13% Depreciation and amortization -47 -33 +43% -86 -62 +40% Thereof PPA 1) -15 -7 >+100% -25 -11 >+100% Operating result (EBIT) 211 193 +9% 333 310 +8% Financial result -10 -20 -48% -34 -48 -30% Thereof interest result -20 -19 +5% -46 -40 +13% Thereof valuation effects 1) 15 -1 ./. 14 -7 ./. Earnings before tax (EBT) 201 173 +16% 299 262 +14% Net income 2) 136 118 +16% 203 179 +13% Underlying net income 3) 122 4) 193 4) 133 +8% 207 +7% Continuing operations; 1) Adjusted in underlying net income 2) Result for the period attributable to shareholders of ProSiebenSat.1 Media SE; 3) Adjusted for valuation effects of Group Share Plan, PPA as well as valuation effects of at- | August 4, 2016 | | August 4, 2016 | | Page 8 | Page 8 equity investments, put-options and earn out liabilities and financial assets; 4) Restated due to retrospective adjustment of valuation effects of put-options and earn-out liabilities

1 2 3 4 Q2/H1 2016 – Financial Performance Review Financial leverage at the end of Q2 2016 well inside target range of 1.5-2.5x net debt to recurring EBITDA Net debt Net financial debt [in EUR m] 2,500 2.0x 2.1x 2,000 223 1,500 1,000 2,005 1,782 500 0 30/06/2015 Change 30/06/2016 Financial leverage Financial leverage: Net debt/LTM rec. EBITDA (LTM rec. EBITDA of EUR 960m (previous year: EUR 878m) for continuing | August 4, 2016 | | August 4, 2016 | | Page 9 | Page 9 operations)

1 2 3 4 Broadcasting German-speaking Softer Q2 ratings due to EURO 2016 Audience share [in %] Q2 2016 Q2 2015 Germany 27.8% 29.8% (A 14-49) PULS 4 with Austria 23.3% 22.6% strongest Q2 in channel (A 12-49) history (4.4%) Switzerland 16.7% 19.0% (A 15-49) Basis for GER: All German TV households (GER+EU/German-speaking), A 14-49; Mon-Sun, 3-3 h; Source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland; Basis for A: A 12-49; Mon-Sun, 3-3 h, incl. P7 MAXX | August 4, 2016 | | August 4, 2016 | | Page 10 | Page 10 Austria and SAT.1 Gold Austria (from Jul 15, 2014 onwards); Basis for CH: D-CH; A 15-49; Mon-Sun, 3-3 h, incl. PULS 8 (from October 8, 2015 onwards); Source: Mediapulse TV-Panel; Source: AGTT/GfK: Fernsehforschung/Evogenius Reporting

1 2 3 4 Broadcasting German-speaking Upward trend continued with expected sports effect in June Audience share development Germany (A 14-49) [in %] Q1/2016 +0.3 +0.3 +0.4 +1.1 -4.4 Q2/2016 29.1 29.4 28.8 28.4 27.3 25.0 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 Basis: All German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; Source: AGF in cooperation with GfK/TV | August 4, 2016 | | May 3, 2016 | | Page 11 | Page 11 Scope/ProSiebenSat.1 TV Deutschland

1 2 3 4 Broadcasting German-speaking / Ad Market Performance Positive TV ad performance ✔ P7S1 German-speaking net TV advertising revenue growth of >2% in H1 ✔ Continued increase of TV share in media mix 1) ✔ Continued positive pricing development ✔ Growing number of addressable TV campaigns | August 4, 2016 | | August 4, 2016 | | Page 12 | Page 12 1) Source: Nielsen Media Research; Note: gross figures excl. YouTube and Facebook

1 2 3 4 Digital & Adjacent maxdome with strong SVoD subscriber growth Curated recommen- dations +23% +71% +32% SVoD Total Total subscribers 1) video views 2) user base 3) Top 3 market position Relaunch in April 2016 1) End of period Q2 2016 vs. end of period Q2 2015; 2) Q2 2016 vs. Q2 2015; 3) Average of period Q2 2016 vs. average of | August 4, 2016 | | August 4, 2016 | | Page 13 | Page 13 period Q2 2015

1 2 3 4 Digital & Adjacent Verivox has achieved a strong performance New brand campaign +23% underlining and further driving revenue positioning as trusted consumer growth 1) portal New verticals New travel vertical with +46% 2) with technology, service & content from leveraging cross- contracts platform synergies | August 4, 2016 | | August 4, 2016 | | Page 14 | Page 14 1) Q2 2016 vs. Q2 2015; 2) Total sold contracts new verticals (non-energy) Q2 2016 vs. Q2 2015

1 2 3 4 Digital & Adjacent Our largest travel asset ETI is notably outperforming the market Data excellence Value drivers Increasing scale through internationalization Push of Überflieger brand through P7S1 TV power +42% >20x 1) +81% growth of market revenue transaction growth growth volume | August 4, 2016 | | August 4, 2016 | | Page 15 | Page 15 Notes: Q2 2016 vs. Q2 2015; 1) Barclays research, PhocusWright

1 2 3 4 Digital & Adjacent Three-pillar strategy of SevenVentures Acquisitions of previous Exits of SevenVentures Transfer to P7S1’s SevenVentures media deals portfolio traditional TV ad business by P7S1 | August 4, 2016 | | August 4, 2016 | | Page 16 | Page 16

1 2 3 4 Digital & Adjacent SevenVentures added/extended three deals in Q2 2016 C New/extended deals in SevenVentures portfolio 1) Extended New New | August 4, 2016 | | August 4, 2016 | | Page 17 | Page 17 1) HeilpflanzenWohl closed on July 7, 2016 (related party transaction, for more details please see page 51 in Q2 2016 report).

1 2 3 4 Q2/H1 2016 – Outlook We confirm our positive full-year guidance ✔ Group revenue growth to exceed +10% ✔ Ad performance in line with positive net TV ad market growth range ✔ Digital & Adjacent with double-digit revenue growth ✔ Recurring EBITDA and underlying net income above prior year | August 4, 2016 | | August 4, 2016 | | Page 18 | Page 18 Continuing operations