Atlas E-Sports Organization Business Proposal George Pollock
Who Are We? Atlas E-sports is a brand new E-Sports organization looking to create exiting new teams to play in competitive gaming scenes across the globe. We are currently in the process of acquiring rosters for competitive play in the League of Legends scene as well as DOTA 2 and StarCraft 2. The Business The business itself will focusing on bringing near professional players who are ranked highly within there current games and providing them with a chance to showcase their skills on the professional scene. With new talented players been given this opportunity, we hope to gain a large fan base in which we can create a large community where the business can thrive and grow.
The Market Over the part few years, E-sports has grown substantially gaining huge support due to popularity of competitive gaming. The amount of organizations of have grown massively because of the popularity meaning this is the perfect time to start up a company in this industry. 71,500,000 - the number of people that watched E-sports in 2013. 2,874,380 - the number of the largest prize pool in E-sports thanks to Valve and their DOTA 2 tournament. 32,000,000 – The amount of people that watched the League of legends season 3 world final. Statistics courtesy of Red Bull E-sports. As you can see, the target audience and demand is there for this project to be a success.
Financing When financing a new e-sports organization, there are a few ways to go about it. My personal first choice would be an Angel Investor, someone who invests money into the start up, not only for money but because they are interested in the business and what it does. The only downside to that is that I will have to give up part of the ownership. Another way is to get a start-up bank loan. This is a set amount of money that will have to be paid back monthly but at a higher cost due to interest. Even though this is a higher risk because of the interest, the pay-off is more rewarding because you will more often than not get a larger amount of money compared to that of an investor. Meaning you can use that money to draw in high quality players which in turn gains sponsors. My last choice is a private investor. This is usually an individual who injects money in the business start-up, but is only interested in the money in most cases. Furthermore, they can also take part ownership and have a say in how the company is run.
Resources The list that follows is the equipment and software I will need: Branded Clothing and Merchandise Website
SWOT Analysis Opportunities Threats Competition and rival teams Gain a large fan base Team being unsuccessful Sponsorship opportunities Pressure to perform Gain Contacts Maintaining player wages Be your own boss Decrease in support for E-sports Make managerial decisions Opportunity for expansion Strengths Weaknesses Advertising Lacking in Experience Time management Lack of Market knowledge Creating a company Identity Poor math skills Bad at prioritization
Goals and Success What Is Needed For Success?: Short term Goals: Strong Fan base Hire players and enter tournaments Gain Sponsorships Become financially stable and begin Sponsorship and notoriety paying back loan Knowledge of Industry Long Term Goals: High quality performance Gain a strong Fan base Have success at large tournaments Good advertising Expand into different platforms and Games Professionalism
USP Our unique selling point is our will to succeed and strong belief in a strong community. As a team, we intend to gain success as quickly as possible and become the best. We intend to bring a larger amount of community to pro communication via forums and frequent AMA sessions. We intend to hold meet-ups and tutoring sessions for fans and wannabe pro players alike.
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