ASTC Structure, Officers and Operations January 31 st 2011 Topics to - PowerPoint PPT Presentation

ASTC Structure, Officers and Operations January 31 st 2011

Topics to Cover (10:15 am - 10:45 am) • Revisit ASTC structure and operations • Introduce ASTC Committee members as well as system and functional area subgroup constituents • Introduce project management guidelines

ASTC High Level Goals • Accelerate the pace of technology innovation to shorten the time from invention to productization. • Through sponsorship and management of university projects • By addressing key, less understood aspects of a given technology with more fundamental scientific focus. • Provide a realistic roadmap to guide technology investments and help focus resources. • Lead to common solutions whenever possible.

ASTC Membership Membership Criteria Annual Committee Committed Members Level Dues Membership Tier 1 More than $2B $500K One EC member HGST, Seagate, yearly storage One SC member Western Digital, revenue Two TC members Marvel, Xyratex Tier 2a Between $750M and $250K One SC member LSI, TI $2B in yearly One TC member storage revenue Tier 2b Between $250M and $125K One SC member Fuji Electric $750M in yearly One TC member storage revenue Infra-structure Less than $250M in $50K Intevac, Heraeus, yearly revenue from KLA-Tencor, Veeco storage Partner Universities, national Free labs and research institutes Estimate $3.5M total membership fees (2011)

ASTC Organizational Structure “A three‐level structure with an Execu2ve Council, a Steering Commi=ee, and a Technology Commi=ee ensures that the vision of ASTC remains fresh, and specific ac2vi2es will be 2ghtly managed.” ‐ Meet semi‐annually ‐ Define ASTC vision and mission Execu2ve Council (EC) ‐ Approve budget ‐ Approve SC representa2ves ‐ Define projects and make budget recommenda2ons to EC Steering Commi=ee (SC) ‐ Select TC and WG members ‐ Meet at least quarterly ‐ Propose projects to the SC ‐ Manage funded projects Technical Commi=ee (TC) ‐ Meet at least monthly Working Groups (WG) ‐ Ad‐hoc, organized on an as‐needed basis ‐ Can include non‐TC members (but with no vo2ng rights)

Executive Council • The Executive Council sets the vision and mission of ASTC • Adjusts and approves budgets as proposed by the Steering Committee • Approves representatives for the Steering Committee.

Steering Committee • The Steering Committee (SC) is responsible for project definition, execution, and oversight. • It is responsible for recommendations to the EC on new programs, changes to existing projects, and adjustments to scope, scale, and budgets. • SC is charged with the compilation and summarization of project activities, goals, and achievements for the EC. • SC is responsible for vetting and appointing Technology Committee (TC) members, and for approving technical projects. • Tier 1 and Tier 2 member companies can have one representative on the Steering Committee.

Technology Committee • The Technology Committee (TC) will generate project proposals for SC action and approval. • Individual projects will reside within the Technology Committee, making it the direct interface between ASTC and universities. • Projects will have team leaders and other industry personnel to manage universities and research partners, project definition, execution, and oversight. • Meetings will be held monthly (at a minimum). The TC will be responsible for conducting ASTC’s review meetings. • Face-to-face meetings will be interspersed with telephone conference/video conference meetings.

Working Groups System Working Groups HAMR BPR TDMR MAMR … Func2onal Working Groups Heads Media Signal Processing Servo-Mechanics Head-Disk Interface Role of System Working Groups:  Define funding priori5es for projects for each system area, and guide selec5on of projects.  Ensure a coordinated porAolio of projects for each system area.  Oversee ac5vi5es in associated func5onal areas.  Define roadmaps for each system area. Role of Func2onal Working Groups:  Management of university research projects across each func5onal area.  Generate periodic status reports and summaries, and provide feedback to universi5es.  Manage project proposal process within each func5onal area, subject to funding priori5es and guidance provided by system area working groups.

ASTC Funded Project Management Guidelines • ASTC system level groups will recommend which technology areas within each system to pursue or priori2ze • The func2onal subgroups of the Technical Commi=ee will agree on a Statement of Work (SOW) with each lead university researcher. – The SOW should include/address: • Problem to be solved • Main direc5on/approach of research to be taken • Expected deliverables/outcome • Frequency of mee5ngs and conference calls – Projects will be subjected to check gates and their progress evaluated against: • Progress toward goals • Relevant knowledge crea5on • IP genera5on • Spin‐off of new ideas • Measure against new alterna5ves • Time to closure

ASTC Funded Project Management Guidelines • Meeting Frequency – Monthly teleconference with Professors and Students • Project Leadership – Rotating basis (suggested 6 months) • TC Feedback to SC - Quarterly reports including recommendations on how the project should change if needed • Project Oversight - Shared by all participating companies • Face-to-face ASTC Review Meetings - 2 or 3 times a year, (E.g., Spring, Fall, Winter)

Project Priority Matrix Darker colored cells represent areas where, in principle, more projects will be funded. It does NOT represent probability of funding for project proposals requested. HAMR BPR TDMR MAMR Adv PMR Recoding Subsystem Heads Media Signal Processing Servo Mechanics HDI Tool Dev

System Working Group Members and Tasks Western Digital Hitachi GST Seagate Marvell LSI TI Xyratex Giora Tarnopolsky Eric Champion, Rene van de Michael Jason Goldberg, Axel Alegre de BPR Sys Paul Dorsey Tom Albrecht* Veerdonk Madden George Mathew la Soujeole Giora Tarnopolsky HAMR Eric Champion, Jason Goldberg, Axel Alegre de Sys Matt Gibbons* George Mathew la Soujeole Barry Stipe Jan Thiele Giora Tarnopolsky TDMR Jason Goldberg, Axel Alegre de Sys Eric Champion Roger Wood Fatih Erden* Greg Burd George Mathew la Soujeole Giora Tarnopolsky MAMR Paul van der Jason Goldberg, Axel Alegre de Sys Mike Mallary* Heijden Tim Rausch George Mathew la Soujeole  System level groups will recommend which technology areas within each system to pursue or priori2ze  Responsible for strawman proposals for roadmap ac2vi2es  Contribute and assist with ASTC funded projects

Functional Working Group Members and Tasks Functional Areas Western Digital Hitachi GST Seagate Marvell LSI TI Xyratex Fuji Electric Giora Jishan Li, Matt Paul van der Jason Head Gibbons Heijden** Tim Rausch* Goldberg Tarnopolsky Giora Kumar Srinivasan, Jason Shinichi Media Antony Ajan Dieter Weller* Jan Thiele** Goldberg Nakazawa Tarnopolsky Giora Fatih Erden*, Bill George Sig Proc Shayan Garani Travis Oening Radich Greg Burd** Mathew Tarnopolsky Giora Michael Xun Jason Servo Guoxiao Guo Toshiki Hirano Madden Clark Tarnopolsky Zhang Giora Yiao-Tee Hsia*, Jason Trib Bernhard Knigge Bruno Marchon Tom Pitchford** Goldberg Tarnopolsky  Func2onal area working groups will provide oversight of research projects with ac2ve par2cipa2on from all member companies.  Execute on a project management process for their func2onal areas that conforms to the established guidelines  Provide the SC with quarterly project summary reports on each project.

Executive Council Cain Bill VP/CTO Western Digital Geenen Mark Chairman IDEMA Goglia Pete Sr. VP/CTO Xyratex Munce Currie Sr. VP Hitachi GST Re Mark Sr. VP Seagate Sutardja Pantas VP/CTO Marvell

Steering Committee Alegre de La Soujeole Axel TI Bertero Gerardo Western Digital Chen Martin Hitachi GST Doherty Sally LSI Fisher Dan LSI Fujihira Tatsuhiko Fuji Electric Goglia Peter Xyratex Gage Ed Seagate Li Jinshan Western Digital Nakazawa Shinichi Fuji Electric New Richard Hitachi GST Son Kong Xyratex Tarnopolsky Giora Xyratex Wu Zining Marvell