Association of Scottish Businesswomen Sheila Hogan, President Alison Henderson, Vice-President
ASB took stock in 2011 - 2012 Eroding membership Increased competition Economic climate Low profile National benefits not promoted / understood National potential untapped No means of identification or direct contact with Members ….. 2
ASB potential 2.2m Women Scotland 220k Women ‘thinkers’¹ 60k Women in Business in Business Club(s) Professional Chamber ASB Professional (< 500) AABW FSB SWIB 2012 (35) (103) Professional HWBC Fife WB Moray W Connec t BNI (42) (32) (78) PBN (18) (42) Professional Lochaber ESBC WA Athena (26) (52) (50) Professional More .. 0.8% 0.2% ¹ Household Entrepreneurship study ² Global Entrepreneurship Monitor (GEM) ³ Registered Businesses 3
Strategic Journey Inspiring, Linking, Supporting Options Continue as normal – trend continues until extinction Embrace unique national potential and opportunities, Re-focus and re-energise New Vision & Strategy created (2011) Regional Clubs invited to participate in Strategy Workshops Agreed Mission / Vision & Strategic aims Agreed Transition Plan for next 3 years New Constitution created (2012) New ‘functional’ Executive Committee launched Affiliate & Direct Membership types launched National not local Collaboration not competition Strength – breadth, numbers Voice - influence 4
The ASB Vision & Principles 5
Progress to Strategic Plan Progress to date ASB Executive Committee created Direct Membership launched ASB Members Directory – c 300 / 550 members listed Direct contact to members listed via e-Newsletter Women’s Enterprise Scotland (WES) partnership Institute of Director’s (IoD) association Full day Women’s Business & Enterprise (WBE) Conference Revised Awards (10) & Sponsorship RBS Sponsorship ASB Administrator appointment Raised ASB profile in media (TV, Radio & Press) & politically in Parliament Next 12 months Raise ASB profile, increase loyalty & advocacy Grow membership across sectors, women in management & leadership Honorary Members – high profile, role models …. Mentoring Programme Surveys …. What is is our opinion on ….? Influencing decision makers & policy New Website Bigger, better events – quality , reach & strength 6
Supporting local members National opportunities to promote your organisation via individual member profile National networking opportunities – connect online & at events Visit other affiliate groups at discounted rates No fees to apply for National Awards - range of awards covering women running their own businesses, working in organisations and the social enterprise/charity sector – worth c. £25 per entry Have a ‘national’ voice – be part of our surveys, media spotlights and influence policy & decision-makers Attend SCDI events under ASB ‘umbrella’ – ASB holds SDCI membership - worth c. £180 p.a. Discounted IOD rates - worth c. £100 National mentoring programme – coming soon 7
SCDI / IoD Scottish Council for Development & Industry: Attend SCDI events under ASB ‘umbrella’ – ASB holds SCDI membership Forthcoming North East Scotland Events Just register with Association of Scottish Businesswomen (ASB) as your organisation Institute of Directors: Join IoD with 50% discount on Administration Fee – a current saving of > £100 8
Quotes from Members – Personal benefits When I attend events and ASB I am part of national group likeminded business women The personal development side has given me a lot of benefits; lot of WLB events with business development has been very good, personal traits very good Personal development from attending leadership weekend and conferences I’ve learned new skills and more about myself from WLB I won the most enterprising business nationwide award, this gave me tremendous PR, great accolades, kudos and opportunities I would not have otherwise had New business opportunities which has led to work for my business nationally Being able to network beyond my local area, I can network virtually, I can say I need to find someone in Fort William, I can contact an ASB member in Fort William, I am able to get expertise beyond geographical area, I find these contacts by posting in the ASB LinkedIn group The openness and feedback of others has made me be a more confident person and I am ready to pay it forward In my business I don’t meet grownups, so with ASB I am meeting grownups, I meet women who are in business, these women become my colleagues and if I have a dilemma there is someone I can phone. Working in offices you have someone to moan to and someone to bounce idea off of– that is where ASB plugged the hole for me. It is a nationwide network, a peer group of like minded women to call upon for professional, personal advice and guidance, for support 9
Quotes from Members – Networking benefits Its national network, because local clubs gives you local connections, the nationwide opportunity is really important, to be nationally recognised in your field Meeting and networking with like-minded women at a national level I am always looking for new ideas, for a wider network, local is good, national is better I like having big network of people I can tap into, all over Scotland. I got this from ASB, not from other types of networking. I like meeting new people across Scotland and learning from ASB Traditional networking is what local clubs are for, if I to want promote business I do it at local level 10
Supporting local committees Extension of reach and collaboration of nationwide opportunities Public Liability Insurance held at ASB level - cover for events which extends to all affiliated groups – worth c. £150 p.a. Influencing the direction and operation of ASB via the Affiliated Groups Sub-Committee which is part of ASB’s governing Executive Committee A page on the ASB website for each affiliated group to promote their contact details, news and events, allowing ASB to recommend affiliated groups to direct members Promote news & events in ASB fortnightly e-newsletter Support & information from other groups’ committees 11
Events 2013 Leadership & Personal Development Weekend, Bishopton 22 – 24 March Womens Business & Enterprise Conference, Glasgow 9 May 30 th August ASB Awards Dinner March weekend qualifies for 50% funding from Skills Development Scotland 12
Requests for Action Have a voice and connect nationally – Membership Directory Get recognition & PR for you and your business - enter for an ASB Award – Closing date 12 th July (MEB 1 st July) Celebrate your own and Scottish Businesswomen’s achievements by joining us at ASB Awards Dinner - 30 th Aug Ardoe House Hotel, Aberdeen Get more involved – join ASB Management Team … Vacancies for volunteers on all ASB functional Committees Vacancies for Chairs of Comms & Sponsorship Support your ASB Liaison for SWIB – Mairi Morrison 13
Facebook & Twitter Talk to us, tell us your news: Facebook: www.facebook.com/ASBWomen Twitter: @ASBWomen www.asb-scotland.org Sheila Hogan president@asb-scotland.org Alison Henderson vice-president@asb-scotland.org 14
Questions & Answers
Appendix 1 – Current Membership Totals Difference Count of since last Row Labels grpname report 8/ 4/ 13 Ayrshire Association of Business Women 14 Same +3 Connect925 11 Edinburgh's Businesswomen's Club 8 +5 +3 Fife Women in Business 33 Highland Business Womens Club 3 +1 Lochaber Businesswomen's Network 12 Same M oray Business Women 9 +2 Same Perthshire Businesswomen's Network 13 Scottish Women in Business 77 +6 +7 Women Ahead 37 Honorary 4 4 +14 Direct 77 Grand Total 298 NB st ill await ing det ails t o manually add some members. 23 new members via conference combinat ion t icket . @ 50% already added @ 50% awaiting informat ion t o add Count of Club members % Row Labels grpname as at 31/ 10/ 12 Ayrshire Association of Business 35 40 Women 14 18 61 Connect925 11 Edinburgh's Businesswomen's Club 8 52 15 32 103 Fife Women in Business 33 Highland Business Womens Club 3 42 7 26 46 Lochaber Businesswomen's Network 12 M oray Business Women 9 78 11 42 31 Perthshire Businesswomen's Network 13 Scottish Women in Business 77 103 79 50 74 Women Ahead 37 Grand Total 217 478 16
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