A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary Asian Social Web: Travel 2.0 promotion in Asia and Pacific Jacob Sparre Andersen Niels Bohr Institute, University of Copenhagen 23rd October 2009 Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary Jacob Sparre Andersen Ph.D. in experimental physics. Bioinformatics researcher. Software engineering lecturer. Financial analyst. Independent researcher and software innovator. jacob@jacob-sparre.dk www.jacob-sparre.dk Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary The short version How to get valuable travel knowledge from the blogosphere. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary The longer version Identify trustworthy, authentic, positive travel blog entries about Nordic destinations from Chinese, Japanese and Korean travellers automatically . Function as a knowledge database, where professional users can study trends in travel blogging about Nordic destination. Uses machine learning techniques derived from statistical physics to classify and rank blog entries. This presentation will focus on the user view rather than the technology behind. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary Overview A cross-disciplinary project 1 Putting valuable blogs on the front page 2 Travel Knowledge Database 3 Summary 4 Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Participants and funding Travel Knowledge Database Contributions Summary Participants Scandinavian Tourist Board Asia Pacific (Søren Leerskov and Kjell Ellefsen) Visit Finland Ana Maria Munar, Copenhagen Business School Jacob Sparre Andersen, Niels Bohr Institute The project is funded by Scandinavian Tourist Board Visit Finland and Nordic Innovation Centre. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Participants and funding Travel Knowledge Database Contributions Summary Contributions Scandinavian Tourist Board and Visit Finland: Requirements, users and practical domain knowledge. Ana Maria Munar, Copenhagen Business School: Research based domain knowledge. Jacob Sparre Andersen, Niels Bohr Institute: Machine-learning techniques, classification algorithms and software innovation. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Goal Putting valuable blogs on the front page Example Travel Knowledge Database Challenges Summary Putting valuable blogs on the front page Partners will be able to set up an automatically updated frame for their own web site containing credible, authentic, positive blog entries about their destinations/products. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Goal Putting valuable blogs on the front page Example Travel Knowledge Database Challenges Summary How could it look Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Goal Putting valuable blogs on the front page Example Travel Knowledge Database Challenges Summary Related challenges Manually ranking and grouping example blogs. How credible? How positive? Which destination/product? Pick the proper algorithms for reproducing the manual rankings and groupings. The meaning of “credible” depends on the target group. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Goal Travel Knowledge Database Example Summary Travel Knowledge Database Helping partners to track trends in traveller opinions. Plot comparative scores for different selections of the available travel blogs. The selections could be based on destination, product, type of service, type of traveller, etc. Identify negative blog entries. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Goal Travel Knowledge Database Example Summary Example output 100 Atlantic Airways Air Berlin 90 Graphs comparing the 80 popularity of Atlantic Airways Popularity [%] 70 and Air Berlin. 60 Graphs comparing the 50 ranking of Tivoli in 40 2008-03 2008-05 2008-07 2008-09 2008-11 2009-01 2009-03 2009-05 2009-07 2009-09 2009-11 Date Copenhagen and Legoland in Billund. An e-mail with a link to a blog complaining about the lack of leg space on Spanair. Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary Summary Use independent blogs for advertisement. Identify travel trends from independent blogs. Global gossip for local growth! Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
A cross-disciplinary project Putting valuable blogs on the front page Travel Knowledge Database Summary Contact Jacob Sparre Andersen, jacob@jacob-sparre.dk Ana Maria Munar, amm@cbs.dk Søren Leerskov, Soren.Leerskov@stb-asia.com Kjell Ellefsen, Kjell.Ellefsen@stb-asia.com Jacob Sparre Andersen Asian Social Web: Travel 2.0 promotion in Asia and Pacific
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