1 Arts a nd Cultura l Pla n Qua lity o f L ife Co mmitte e Ma yo r’ s Offic e o f Cultura l Affa irs Aug ust 26, 2015
2 PLAN FRAMEWORK EXAMINE • NEEDS AND • VISION PREFERENCES • STRATEGIES • DATA OF RESIDENTS • MEASURES • RESOURCES • OPPORTUNTITES IDENTIFY PROPOSE City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
3 VISION STATEMENT “T he visio n fo r the City o f Ho usto n Arts a nd Culture Pla n is to fo ste r a n e nviro nme nt in whic h a rt a nd c ulture flo urish fo r the sha ring a nd b e ne fit o f a ll re side nts a nd visito rs.” Houston Mini Mural by Anat Ronen South Gessner @ Creekbend Photo: bigkidsmallcity.com City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
4 DEVELOPING THE RECOMMENDATIONS Re side nts, sta ke ho lde rs, City de pa rtme nt dire c to rs a nd o ffic e le a de rs pa rtic ipa te d in: 1 T o wn Ha ll Me e ting 3 Qua lity o f L ife Co mmitte e Me e ting s 6 Pub lic Me e ting s 6 F o c us Gro ups 8 Co mmunity Adviso ry Co mmitte e Me e ting s 25 Pre se nta tio ns 100 I nte rvie ws 428 I nte rc e pt Surve ys 7,000+ Uniq ue visits to ByYo uCity.o rg Town Hall Meeting City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
5 DEVELOPING THE RECOMMENDATIONS L e d b y Co -Cha irs Phila me na Ba ird a nd Ric k L o we , the Pla n’ s Co mmunity Adviso ry Co mmitte e is ra c ia lly dive rse a nd inc lude s individua ls with a wide ra ng e o f c ultura l b a c kg ro unds a nd c o mmunity invo lve me nt. Community Social Arts Business Education Faith Healthcare Development Services City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
6 DEVELOPING THE RECOMMENDATIONS Gro wth in the Numb e r o f Arts & Culture Org a niza tio ns in the Ho usto n Re g io n Source: Center for Houston’s Future City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
7 DEVELOPING THE RECOMMENDATIONS Co mpa riso n o f City F unding fo r Arts a nd Culture HOTEL VOTER DEDICATED PER CAPITA GENERAL CITY OCCUPANCY APPROVED CORPORATE FUNDING FUND TAX (HOT) FUNDING FUNDING Denver $ 36.34 Seattle/King County $ 34.05 St. Louis $ 27.30 Charlotte $ 19.46 San Francisco $ 16.57 Dallas $ 11.27 Austin $ 11.11 San Antonio $ 9.66 Houston $ 7.27 Average (of cohort) $ 19.77 Source: Cultural Planning Group City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
8 PRIORITIES T he 26 Dra ft Re c o mme nda tio ns a re o rg a nize d unde r thre e prio ritie s: Pr omote e ng a g e me nt in q ua lity a rts a nd c ultura l pro g ra mming . E nha nc e the suppo rt syste m fo r the c ity’ s de e p c ultura l a sse ts. Adva nc e stra te g ie s to stre ng the n the lo c a l c re a tive e c o no my. T he Dra ft Re c o mme nda tio ns & F e e db a c k @ www.ho usto ntx.g o v/ c ultura la ffa irs/ a rtsa nd c ultura lpla n/ re c o mme nda tio ns.html City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
9 Y: Promote e ng a g e me nt in q ua lity a rts PRIORIT a nd c ultura l pro g ra mming . RE COMME NDAT IONS: Develop strategies to deliver arts and culture programs, arts education and public art out into neighborhoods. Update the Civic Art ordinance and include some aspects of horizontal construction to include more areas of the City. Leverage Houston’s “world city” image, international arts venues and diverse cultural offerings in destination marketing with GHCVB and other partners. Develop a program of neighborhood-based cultural tourism with the GHCVB and other partners. Implement a comprehensive City Arts and Cultural Policy to provide guidance for City initiatives and departments. Assess options to expand awareness of cultural offerings via smart phones and by enhancing/replacing ArtsHound.com. Monitor Plan indicators, evaluate contract performance and review local research surveys and reports. Fifth Ward Jam by Havel Ruck Projects Continue to convene the arts and cultural constituencies and other stakeholders around critical cultural policy issues. City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
10 PRIORIT Y: E nhanc e the suppo rt syste m fo r the c ity’ s de e p c ultura l a sse ts. RE COMME NDAT IONS: Elevate arts and culture as a priority in the City structure and ensure the efficient and effective use of City resources . Join efforts to augment HOT funding for arts and culture with a new dedicated revenue source. Seek federal, state and other grants and funding opportunities available to municipalities. Centralize Civic Art oversight in the Office of Cultural Affairs. Provide increased oversight, transparency and accountability in the allocation of City arts and culture grants. Set goals for City arts and culture grants utilizing HOT funds and ensure a fair and equitable process for applicants. Create a common process for application and reporting for all City arts and culture grants in consultation with stakeholders. Increase the funding available for small, emerging, culturally focused and ethnic organizations and artists. Fifth Ward Jam by Havel Ruck Projects Augment capacity building programs for Houston’s arts and cultural organizations to reinforce sustainability. City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
11 PRIORIT Y: Advanc e stra te g ie s to stre ng the n the lo c a l c re a tive e c o no my. RE COMME NDAT IONS: Nurture the development of artists and creative talent. Support and strengthen relationships with anchor arts and cultural institutions as key economic and community drivers. Highlight and develop cultural arts initiatives that celebrate Houston’s diverse artists, cultures and communities. Advocate for systemic access to quality arts and culture education in Houston’s public schools. Encourage and partner with area universities and institutions to elevate and enhance arts and culture. Advance efforts for regional arts and cultural planning. Research creating a purchasing cooperative for goods and services needed by local artists and nonprofits. Support State funding for area Cultural Districts designated by the Texas Commission on the Arts. Develop a public art master plan to guide the future development of the Civic Arts Program. Fifth Ward Jam by Havel Ruck Projects Utilize economic development partnerships to implement existing and new tools for artists and creative businesses. City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
12 GENERAL PLAN ALIGNMENT e is o ne o f the impo rta nt g o a l a re a s Cultur in the Ge ne ra l Pla n. T we lve Cor a te g ie s ide ntify the City e Str prio ritie s ne c e ssa ry to a c hie ve the c o mmunity visio n a nd g o a ls o f the pla n. Culture is a lig ne d with the c o re stra te g y Ce le br ate what’s unique ly Ho usto n . Houston Grand Opera at Wortham Theater Center City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
13 NEXT STEPS • Co nc lude pub lic c o mme nt – Aug ust • F ina lize re c o mme nda tio ns – Aug ust/ Se pte mb e r • Co unc il c o nside ra tio n – Se pte mb e r/ Oc to b e r • Be g in imple me nta tio n Houston Symphony at Miller Outdoor Theatre City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
14 STARTING POINTS E xpa nd a c c e ss to a rts in ne ig hb o rho o ds E xpa nd pro je c ts like MiniMura ls • Pa rtne r with a rts o rg a niza tio ns to b ring a rts pro g ra ms to • ne ig hb o rho o ds Cre a te a c a ta lo g ue o r me nu o f tra ve ling pro g ra ms • Upda te the Civic Art Ordina nc e Cla rify a pplic a tio n o f Civic Art Pe rc e nta g e • Upda te o b so le te la ng ua g e • Fifth Ward Jam by Havel Ruck Projects City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
15 STARTING POINTS E nha nc e o ve rsig ht o f City a rts re so urc e s Qua ntify ROI • Se t g o a ls fo r City a rts a nd c ultura l g ra nts • E nsure a fa ir a nd e q uita b le pro c e ss fo r a pplic a nts • E nha nc e tra nspa re nc y a nd a c c o unta b ility • Build c o nse nsus a nd ide ntify stra te g ie s fo r de ve lo ping ne w re ve nue stre a ms to suppo rt the a rts I de ntify le a de rship in the priva te se c to r • So lic it invo lve me nt o f pa rtne r o rg a niza tio ns • Fifth Ward Jam by Havel Ruck Projects City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
16 houstontx.gov/culturalaffairs Slide 1 artwork credits (clockwise): 1. Art Recycling Trucks of the Houston Solid Waste Management Department: Green Dream by Pablo Gimenez-Zapiola Patterns of Consumption by CORE Design Studio Mad Tax Beyond the Astrodome by Aaron Muñoz Forest for the Trees by Troy Stanley I Have a Positive Impact by Ariane Roesch Recycled City by Kia Neill 2. Over Houston (partial) by Gordon Huether at Hobby Airport Fifth Ward Jam by Havel Ruck Projects 3. Houston Police Officer Memorial by Luis Jimenez 4. Houston Thanksgiving Day Parade City of Houston Arts and Cultural Plan Mayor's Office of Cultural Affairs
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