APRC 2013 Summit Meeting October 31 4.00pm 6.00pm Junior Ballroom - PowerPoint PPT Presentation

APRC 2013 Summit Meeting October 31 4.00pm – 6.00pm Junior Ballroom 2, 3 rd Floor, Grand Millennium Sukhumvit Bangkok THAILAND

Meeting Agenda Agenda items Person 1. Welcome to APRC Delegates APRC Chair a) Welcome to Mongolia (MMRA) b) Update on Conference activities 2. Income and expense report for 2013/2014 Secretary General 3. APRC Secretariat Update for 2013 Secretary General 4. Update on APRC 8 country collaboration study 2013 APRC Chair 5. Update on GRBN Global activities Secretary General 6. Questions on written updates from each APRC association on the Secretary General Challenges facing each country 7. Future direction and organisation of APRC: Vice Chair • Leadership Peter Harris • Communication & Education • MRSM President • Accreditation Barry Ooi • Sources of Income and Reputation • Collaboration study (how we want to continue, the benefits to each association, cost structure, APRC funding proportion (discussion) 8. How we prepare for next APRC Conference: 2014, 2015, 2016 APRC Chair & (discussion) Secretary General

APRC SUMMIT ATTENDEES Associations Attendees AMSRS : Australian Market & Social Research Society Mr. Peter Harris, Ms. Elissa Molloy, Mr. Ian Thomas, Ms. Sarvenaz Ghahreman AMSRO : Association of Market & Social Research Organisations Dr. Liu Dehuan, Mr. Andy Zhao CMRA : China Marketing Research Association Mr. Ben Chang Shia CMRS : Chunghwa Market Research Society Ms. Tiffany Chen Mr. Takashi Makita, Mr. Shunichi Uchida, JMRA : Japan Marketing Research Association Mr. Kazunori Watanabe, Mr. Tatsuzou Uewaki, Mr. Chiharu Sakai, Mr. Norio Taori, Mr. Michihiro Ota KORA : Korea Research Association Ms. Cindy Shin, Mr. Jung-yul Yang, Dr. Ick-sang Roh MRSM : Marketing Research Society Malaysia Mr. Barry Ooi Ms. Rozina Mat Rawi Mr. Martin Tomlinson MRSS : Market Research Society of Singapore Mr. Baxter Tan TMRS : Thailand Marketing Research Society Ms. Dangjaithawin, Anantachi (Orm) Dr. Kreaovan Limapichat Ms. Viriya Vorakittikun Mr. Davaasuren Chuluunbat MMRA : Mongolian Marketing Research Association Mr. Amgalan Baatar

APRC Chair 1.Welcome to APRC Delegates

a)Welcome to Mongolia (MMRA) Mr. Davaasuren Chuluunbat Mr. Amgalan Baatar

b) Update on Conference activities

Morning session: Needs for Head & Heart Revolution Keynote Opening Speech: Civilization in the Making: A Marketing Revolution Dr. Suvit Maesincee, Director of Sasin Institute for APRC 2013 Thailand Conference Global Affairs (SIGA) “Sense & Sensibility – The Hybrid for Success” Deep Dive into Asia Pacific’s Soft Power (release of 9- Cruise Dinner Agenda country collaborative study) Thursday: October 31, 2013 on Angsana Boat at Royal Dr.Sasiwimon Smittipatana, TMRS Board Member Navy Pier Leading the Brain – what inside consumers’ insight Dr.Thun Thamrongnawasawat Agenda 18.00h: Meeting at the Grande Millennium Asoke What Advertising Learns from Brain Science lobby and departing by 2 coaches Dr.Neil Gains, Tapestry Works, Singapore 19.00h: Arriving and boarding Angsana Boat at Afternoon session: Integration of Digital Revolution and Wisdom Royal Navy Pier (120 delegates) Transformation Wine and soft drink served Understanding Consumers’ Sensibilities in the Digital 19.10h: Welcome speech by TCEB (Thailand Age Convention and Exhibition Bureau) executive on Dr.Ralph Wirth, Associate Director Innovation and the 1st floor of Angsana Boat Digital, GfK CE 19.20h: Thank you speech by APC Chairperson Digital Evolution and Creative Trajectory to empower Photo session Brand Relationship 19.30h: Depart the pier Mr.Oliver Kittipong Veerataecha, Chief Strategy & Dining on the 1st floor and cruising along the Innovation Officer, Y&R Chrao Phraya River Digital Life T rends in APRC countries 22,00h: Returning to the pier and heading back Representatives from Australia, China, Japan, to the Grande Millennium Asoke hotel Malaysia 22.30h: Arriving the Grande Millennium Asoke Keynote Closing Speech: Sense and Sensibility – hotel Synthesis Thinking for Success Professor Kriengsak Chareonwongsak, Ph.D.,Director of ASTI Holdings, Singapore and Senior Fellow of Harvard University’ Center for Business and Government0

Secretary General 2. Income and expense report for 2013/2014

Secretary General 3. APRC Secretariat Update for 2013 Finance Management • Invoicing for all APRC member fees • Collection of all APRC member fees • Development of 2014 APRC Budget • Monitoring of APRC accounts • Invoicing for APRC collaborative study

Assisting Host Country with APRC Conference: • Summit meeting organisation • Agenda papers • Following up on associations for attendance • Registration assistance – collection of registration forms for APRC paid delegates • Development of agenda folders • Development of Summit list • Development of attendance list • Obtaining sponsorship – ESOMAR • Assistance with sponsorship leads e.g. Research Now With special thanks to Ms. Orm Anantachi and Ms. Nuchy Tung

APRC Newsletter • Development and distribution of APRC Newsletters in 2013 – 4 in total so far. Website management • Update of information and images on website and member centre • Monitoring APRC LinkedIn Group • Sourcing and uploading images and latest news information onto site. Following up on potential new members – • including invitations, and welcome information. This year we have been liaising with India, South Africa, Indonesia, Philippines, Vietnam and most recently Mongolia. Mongolia will join APRC.

Attending ESOMAR APAC and hosting APRC meeting • Venue and invitation co ‐ ordination Writing and distributing minutes and following up on actions. GRBN Representation and support. The APRC Secretary – General sits on the GRBN committee with the APRC Vice ‐ Chair, Peter Harris and represents APRC: • Attending GRBN committee meetings – taking minutes • Developing GRBN association resources, newsletters, distributing to APRC members • Managing resources on the GRBN website and in its member centre for APRC members.

APRC Chair 4. Update on APRC 8 Country collaboration study 2013

Financial implications: SSI Japan conducted the fieldwork and have sent APRC an invoice for $11,000 USD APRC will invoice the associations the following amounts: Member Amount AMSRS USD 1,500.00 CMRS USD 500.00 JMRA USD 2,500.00 KORA USD 1,000.00 MRSS USD 500.00 MRSM USD 500.00 MRSNZ USD 500.00 TMRS USD 750.00 Total: USD 7,750.00 (Please note: China was not included in the SSI data collection) APRC will pay USD 2,658 in support of this study from the APRC account. AMSRS will pay the balance $592 USD to make it $11,000 USD $7750 + $2658 +592 = $11,000

Secretary General 5. Update on GRBN activities

Secretary General AMSRS/AMSRO CMRA CMRS JMRA KORA MRSM MRSNZ/AMRO MRSS TMRS 6. Questions on written updates from each APRC association on the challenges facing each country

Vice Chair Peter Harris & MRSM President Barry Ooi 7. Future direction and organisation of APRC: Leadership • • Communication • Education • Accreditation • Sources of Income and Reputation Collaboration study (how we want to continue, the benefits to each association, cost • structure, APRC funding proportion (discussion)

APRC Summit 2013, Bangkok - Entering a New Era of APRC - October 31, 2013 Barry and Peter

Future Direction – APRC • Throughout Asia Pac our markets and cultures are diverse • We have a growing member base • From this years updates, there is however a common theme • “we are all under pressure to grow our industries” • What can APRC do to assist members in this environment?

Future Direction – Barriers • Do we feel relevant now? • Are we achieving our original goals? • Are we promoting research across Asia? • Issues we face • Sources of income • Reputation/branding • Time – ability to focus and drive of leadership • Other similar organisations with greater resources • Language • Information exchange from all members

Future Direction – APRC • What we have tried so far • Website and content • Sharing webinars/training • Collaborative study understanding the Asian consumer • Annual meetings (that show great spirit/friendship) • APRC Possible Paths Towards Greater Relevance • Education and training • Professional standards and company quality assurance • Mobile thought leadership • Privacy and data protection

What do we want to be known for?

Future Direction – Ideas • APRC Training ambassador • Sponsorship • Mobile research guidelines and best practices • Privacy and data protection seminars • Utilization of collaboration study as a branding activity and PR activity • Tangible benefits for members • Image, awareness and influence levers • Annual conference • Changing our leadership structure

Next Steps What do you think? Let’s decide and agree a path forward……… Thank you for listening

APRC Chair & Secretary General 8. How we prepare for next APRC Conferences: 2014, 2015, 2016 (discussion)

Secretary General 9. Other Business