Anti-Human Trafficking Joanne Maguire B00451830 Blog : www.jmfinalproject.wordpress.com Thursday 17 February 2011
Project Analysis WILLIE DOHERTY STEFAN HENRI CARTIER SAGMEISTER GAMBATTISTA BRENSSEN BODONI PAUL RAND GRIPPING IMAGES DAVID CARSON TYPOGRAPHY DESIGNERS PAULA PHOTOGRAPHY POSSIBLY SCHER NEVILLE BRODY BLACK AND WHITE IMMIGRANTS TRAVELERS COMMUNICATION PORTAL MAJOR ANTI-POSTER TARGET STUDENTS AUDIENCE CAMPAIGN WEB SITE UNITED NATIONS HUMAN CONSUMERISM TRAFFICKING INTERACTIVE BLUEBLINDFOLD.ORG GRAPHIC DESIGN ILLEGAL IMMIGRATION CLIMATE WORLD CHANGE PROPAGANDA WARNING PROBLEMS ADVERTISING WWII ECONOMY HEALTHCARE BLUNT USING STRONG POSTER MESSAGE PHOTOS CAMPAIGNS 30’S +40’S STYLE Thursday 17 February 2011
Project Plan Thursday 17 February 2011
Idea Description My original idea was a lot more complicated as i planned to use 15 countries world wide and 15 separate problems linked to each country and campaign each problem, my first amendment was the amount of problems i wanted to use, so that has been cut from 15 to 5. Then i wasn’t sure how i was going to link these problems to each of these countries. Now that I have started to get into depth with my research in the 5 main subject it has proven harder than I expected to find research on certain subjects like Drug Smuggling, though in the other hand I am finding a lot of useful information on the subject of Human Tra ffj cking, so I think I am going to focus my project even more to just the major matter of Human tra ffj cking through out the world. Realizing that Tra ffj cking is more serious in some parts but has little or no warning information about Tra ffj cking, in comparison to other areas that is not as intense and has a lot more information and organizations to help prevent it, has very di fg erent ways of getting the message across. I am going to use the 6 main continents Asia, Africa, Australia, Europe, North America and South America, and the level of tra ffj cking to help design the style and how blunt I am going to be with my message. So I should hopefully end up with 6 or more di fg erent designs/styles that would work best in each continent and each with their own strong but blunt message. As it is a campaign I am doing, 6 posters is not enough, so now that I have focused on what I want to do I can expand on each continent, so I plan to end up with 24 final posters, (6 sets and 4 versions for each continent) each having their own strength of the message. I also want to show what each of theses designs will look like on billboards, busses, Taxis, news papers, etc. Thursday 17 February 2011
Campaign Research 1. Plan Decide what you want to change and create clear and achievable aims, plans and objectives. Study your aims, study the environment and decide who needs to change their mind for your campaign to succeed. 2. Research Make sure you know what information is already out there. Read up and record data from other voluntary organisations’ research, Government reports, Freedom of information requests, Census data and articles in the media that will support (and counter) your aims and arguments. Once you have got hold of all the readily available research and opinion, collect what is known as ‘primary evidence’ – things like statistics and personal experience – that will point out the problems your campaign seeks to address. Both are powerful tools in putting together a compelling case. 3. Tell the world about it Promoting your campaign to local media is usually a great way of gathering more support, raising awareness and reaching out to people. Good media coverage can help a campaign really take off. t’s not just about getting in the national newspapers or television and radio. Local newspapers sometimes support local campaigns and if you can get them on your side, your chance of success immediately increases. The following are also useful: � Emails, letters, phone calls and texts – keep in touch with the right people � The internet – check out marketing opportunities � Social networking sites – people power is a good way to whip up a storm 4. Evaluate your campaign Evaluating your campaign is a good idea for a number of reasons: i) If your campaign was successful…you have a strong base on which to build further change and you can share your ideas with others about how to make a difference. ii) If your campaign initially failed to achieve its aims…you are likely to have put together research, statistics, personal experience that can be used in other campaigns and you can learn what to do differently next time – we are all always learning. Thursday 17 February 2011
Subject Research Human Trafficking Illegal Immigration Drug Smuggling Health Consumerism Thursday 17 February 2011
Human Trafficking Sex Trafficking Forced Labor Child Labor Bonded Labor Thursday 17 February 2011
The Differences Sex Trafficking, victims are generally found in dire circumstances and easily targeted by traffickers. Individuals, circumstances, and situations vulnerable to traffickers include homeless individuals, runaway teens, displaced homemakers, refugees, and drug addicts. While it may seem like trafficked people are the most vulnerable and powerless minorities in a region, victims are consistently exploited from any ethnic and social background. Child Labor, is a form of work that is likely to b hazardous e to the physical, mental, spiritual, moral, or social development of children and can interfere with their education. The International Labor Organization estimates worldwide that there are 246 million exploited children aged between 5 and 17 involved in debt bondage, forced recruitment for armed conflict, prostitution, pornography, the illegal drug trade, the illegal arms trade, and other illicit activities around the world. Forced Labor, is a situation in which victims are forced to work against their own will, under the threat of violence or some other form of punishment, their freedom is restricted and a degree of ownership is exerted. Men are at risk of being trafficked for unskilled work, which globally generates $31billion according to the International Labor Organization. Forms of forced labor can include domestic servitude; agricultural labor; sweatshop factory labor; janitorial, food service and other service industry labor; and begging. Bonded Labor, or debt bondage, is probably the least known form of labor trafficking today, and yet it is the most widely used method of enslaving people. Victims become bonded laborers when their labor is demanded as a means of repayment for a loan or service in which its terms and conditions have not been defined or in which the value of the victims’ services as reasonably assessed is not applied toward the liquidation of the debt. The value of their work is greater than the original sum of money “borrowed. Thursday 17 February 2011
Target Audience STUDENTS UNITED NATIONS TRAVELERS IMMIGRANTS 16 - 25 YEAR OLDS Thursday 17 February 2011
Current Campaigns 1 2 Thursday 17 February 2011
3 4 Thursday 17 February 2011
6 5 1: I LIKE THIS ONE BECAUSE OF THE STRONG FACT, AND THE IMPRESSION OF SO MUCH HAPPENING WITH IN 8 HOURS OF OUR BUSY DAYS. 2: I LIKE THIS ONE BECAUSE OF AGAIN THE STRONG FACT OF SEX TRAFFICKING BUT ALSO BECAUSE IT IS REPRESENTED BY A YOUNG CHILD. 3: I LIKE THE GRITTY LOOK OF THIS POSTER, ITS NOT ALL NICE, CRISP AND CLEAN, IT SEEMS EXTREMELY TRUTHFUL. 4: THIS ONE I LIKE FOR THE STRONG IMAGERY, IT STANDS OUT AND MAKES AN IMPACT. 5: I LIKE THIS ONE BECAUSE OF THE WAY THE IMAGERY AND THE TEXT WORK TOGETHER. ITS A STRONG STATEMENT. 6: THE TYPOGRAPHY IS THE MAIN OBJECT THAT I LIKE ON THIS POSTER. IT DOESN’T CONTRAST AS MUSH AND THE OTHERS BUT IT MAKES YOU LOOK A LITTLE LONGER AND REALLY UNDERSTAND THE MEANING. 7: THIS CAMPAIGN IS SIMILAR TO WHAT I WOULD LIKE MY FINAL POSTERS TO BE LIKE. THEY ARE BOLD AND THE CONTRAST IS STRONG. USING FACTS TO GET THE MESSAGE ACROSS AND THE BOLD IMAGES TO HELP HOLD THAT MESSAGE. Thursday 17 February 2011
7 Thursday 17 February 2011
Artist Research Banksy is the pseudonym[2][3] of a British graffiti artist, political activist and Neville Brody (born 23 April 1957 in London) is an English graphic designer, typographer and art director. painter, whose identity is unconfirmed.[4] His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive Neville Brody is an alumnus of the London College of stenciling technique. Such artistic works of political and social commentary Printing and Hornsey College of Art, and is known for his have been featured on streets, walls, and bridges of cities throughout the work on The Face magazine (1981–1986) and Arena world.[5] magazine (1987–1990), as well as for designing record covers for artists such as Cabaret Voltaire and Depeche Mode. He created the company Research Studios in 1994 and is a founding member of Fontworks. He has been announced to be the new Head of the Communication Art & Design department at the Royal College of Art commencing in January 2011. David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called "grunge typography" era. Thursday 17 February 2011
Their work BANKSY DAVID CARSON NEVILLE BRODY Thursday 17 February 2011
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