Animal Organizations Need to Know - PDF document

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Social Media: 6 New Things ___________________________________ Animal Organizations Need to Know ___________________________________ Christie Keith #6socialthings ___________________________________ ___________________________________ ___________________________________ ___________________________________ Social media kitteh says… ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Social media kitteh says… ___________________________________ ___________________________________  Photos. Preferably of cats. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ Social media kitteh ___________________________________ says… ___________________________________ ___________________________________  Photos. (Preferably of cats.) ___________________________________  Mobile. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Social media kitteh ___________________________________ says… ___________________________________ ___________________________________  Photos. (Preferably of cats.) ___________________________________  Mobile ___________________________________  Easy to share. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ Facebook ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ So, do you have ___________________________________ to pay? ___________________________________ ___________________________________ Not yet… ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Be Social ___________________________________ ___________________________________ ___________________________________ ___________________________________ Talk to your followers! ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ ___________________________________ ___________________________________ The ___________________________________ end ___________________________________ of ___________________________________ “like ___________________________________ bait.” ___________________________________ ___________________________________ ___________________________________ Story Bumping ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Action Step: ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Reply, not post. ___________________________________ . ___________________________________ ___________________________________ ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ ___________________________________ Last ___________________________________ Actor ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Action Step: ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Soften the ground ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Median Viral Reach ___________________________________ ___________________________________ Reach 3.50% ___________________________________ 3.00% 2.50% ___________________________________ 2.00% Reach 1.50% ___________________________________ 1.00% 0.50% ___________________________________ 0.00% Created Shared ___________________________________ ___________________________________ Source: EdgeRank Checker, “Facebook Kills Viral Reach When Sharing Other Page’s Post,” Aug 2013 ___________________________________

Social Media: 6 New Things Animal Organizations Need to Know May 8, 2014 ___________________________________ Or you can pay. Or, you can pay ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ New Facebook ___________________________________ Page Design ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________