Andrew Main Wilson CEO, AMBA & BGA AMBA & BGA strategy update and management education industry overview GLOBAL CONFERENCE 2019
Global Diversity Applications & Enrolments – Female : Male Source: AMBA Application & Enrolment Report 2018
CEO Overview 1. Global Market Observations 2. AMBA – Performance & Future Plans 3. BGA – Specification & Future Plans
AMBA Application & Enrolment Report 2018 Global MBA Market – Stable Applications +2% Enrolments +1% Source: AMBA Application & Enrolment Report 2018
Global Diversity Applications & Enrolments - Domestic vs International Source: AMBA Application & Enrolment Report 2018
Lifelong Learning Big Data, AI, Digital Marketing - Courses Obsolete Within 5 Years Match Career Ambitions → Future Jobs Tailor-Made Learning Plan → Achieve Career Goals Tailor-Made Cohort – Student Chooses
Future Competition – Individualised Learning University / Business School Degree Vs Stackable Certificates Which Will Employers Value Most?
Online Learning Transformation 1999 ‘First HBS Programme of the Internet Age’ 2010 Dean: “HBS will not enter online education arena in my lifetime” 2014 HBX – Online Platform launched Rebrand – Full HBS brand association 40,000 students in 4 years – 40x MBA annual cohorts → IMPACT 2019 ‘Wherever you are in your Career’ ‘Wherever you are in the World’
Online Learning Transformation Lifelong Learning Approach Global – not Local Individualised Learning Potentially Huge Networks Coursera, LinkedIn, Microsoft, Amazon….??
Global Alliances ‘The Future of Management Education Alliance’ 1. Custom-built online education platform 2. Redefine and digitise their existing programme portfolios
Innovative Teaching The Global Cohort & The Global Professor Oxford Saïd Business School HIVE (Hub for International Virtual Education) IE Business School, Madrid WOW Room Window on the World ARHT Media – 3D Hologram Professor
The Smart Campus Experimenting with Voice Technology Amazon Alexa
Thought Leadership & Market Research 2019 MR 1. Poverty 2. Applications & Enrolments 3. MBA Careers 4. Rankings
• The only specialist Accreditation and Membership brand for Business Schools’ flagship product and students – the MBA • Exclusive network – limited to 300 quality Business Schools
267 Accredited Business Schools
43,000 Student and Graduate Members
Student & Graduate Membership Growth
A Strong Brand 1,000 Potential MBA Students in 70 Countries were interviewed. This pie chart summarises their response to the question “Which of the following Accreditations is/was most important to you when choosing a Business School?”
‘Changing the World’ Creating Another Strong Brand Chairman – United Nations PRME (Principles for Responsible Management Education) – 2.5 years BGA incorporates: 1. Responsible Management + Practical Management Education = Socially Responsible + Commercially Astute Leaders 2. Whole School Accreditation 3. Free Student & Graduate Membership 4. Fast Decision Making + Global Investment
• Powerful new brand for Business Schools and Student & Graduate members • Strong emphasis on both Practical and Responsible Management Impact • Entire School Portfolio focus: Undergraduate → Postgraduate • 3 School Portfolio engagement levels: Membership → Validation → Accreditation Bronze → Silver → Gold
Rapid Growth Since Launch Launched January 2019 50 Business School Members in just 4 months 2 New Schools already commenced Accreditation 1 st Joint AMBA & BGA Accredited School – June 2019 Student & Graduate Membership Launch – Summer 2019 Free Membership – AMBA Accredited Schools
Validation & Accreditation BGA Charter Continuous Impact Model 9 Points – Demonstration of Commitment Validation Accreditation
Global Impact Expansion 1. Latin America Advisory Council 2. Asia Pacific Advisory Council 3. Female Leaders in Business Education
Global Conference 2019 13 – 15 May | Istanbul, Turkey Partners Platinum Sponsors Event Sponsors
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