Anderson Assembly Project A proposal to revamp our highest giving - - PowerPoint PPT Presentation

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Jan 27, 2024 306 likes •478 views

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A proposal to revamp our highest giving society

Anderson Assembly Project

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MD Anderson

Overview

Anderson Assembly Presentation 2

1 SITUATION 2 RESEARCH AND BENCHMARKING 3 PROPOSED SOLUTION 4 STEPS INVOLVED 5 BENEFITS 6 POTENTIAL OBSTACLES

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MD Anderson

Anderson Assembly represents a list of donors who have donated $1 million or more to MD Anderson. Anderson Assembly lacks the branding, recognition, and appreciation that the members of this society so highly deserve. So, I am here to propose some possible solutions…

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MD Anderson

What Donors Want

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What donors want most:

Acknowledgment that the gift was

received and you were pleased to receive it.

Private, direct, one-on-one

communication is best, usually following a gift

Assurance that the gift was “set to

work” as intended

Confidence that the project/program to

which the gift was directed had/is having the desired effect.

Would give again, 87% Would give more, 64% Would continue to give indefinitely , 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Would give again Would give more Would continue to give indefinitely

Research conducted by Cygnus applied Research, Inc./Burk & Associates LTD.

If these conditions are met:

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MD Anderson

0% 20% 40% 60% 80% 100% 86% would give a larger gift 85% would support the charity again if this happened 95% of respondents would be very appreciatvie if a Board member called within a day to say thanks

The Power of THANKS!

5 Anderson Assembly Presentation Research conducted by Cygnus applied Research, Inc./Burk & Associates LTD.

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MD Anderson

Proposed Solution

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We must make a statement of showing our gratitude to these special donors. This includes a special invitation to join Anderson Assembly and a meaningful effort to retain these members. Doing so will strengthen our relationship with them and cultivate future giving.

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MD Anderson

Keep a running report
Make a phone call and send a thank you letter promptly
Invite to Anderson Assembly
If invitation is accepted, send welcome packet and obelisk immediately*
Inaugural event
Webinar/podcast*
Private dinner with President
Personalized hospital/lab tour
Name on website, local newspaper, plaques in Faces of Philanthropy
Anniversary thank you card *

Steps Involved Towards Proposed Solution

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MD Anderson

How to get there…

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What we can continue to do

Letter signed by the President
Obelisk
Name included on Master plaque in

Faces of Philanthropy

Inaugural event

What we must begin to do

Prompt appreciation
Branding/logo
On-campus event
Special, private interaction with

President

Continuous reporting on donors

reaching mark

Ongoing communication plan
Joint venture

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MD Anderson

Benefits

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Personalized appreciation
Prompt acknowledgement
Thanked in more than one way
Cultivating for the next ask
Create an atmosphere of giving and exclusivity

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MD Anderson

Potential Obstacles

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Not the most feasible time frame
Difficult and disciplined reporting
Delegating reports to proper filed officer or project manager
Joint venture and communication to set up events with President
Webinar/podcast access
Budget
Continuous monitoring for annual communication with donors

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MD Anderson

Branding

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Branding is the message portrayed by a logo alongside marketing and outreach efforts. A logo’s sole purpose is to serve as an

identifier. Together, the society’s branding

and logo serve to portray its personality.

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MD Anderson

Logo Mood Board

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NDERSON ASSEMBLY

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MD Anderson

Sample Brochure Cover

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MD Anderson

Current progress

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Invitation letter and package: full bleed color brochure with

pocket insert and AA graphics

Timeline: Target mail out date is week of August 13th
Future Ideas: communication plan, on-campus events,

special interaction with President

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MD Anderson

Thank you

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MD Anderson

Questions?

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