Anderson Assembly Project A proposal to revamp our highest giving - PowerPoint PPT Presentation

Include instruction on Replace with lower res image cropping in notes image (change picture) on pc Anderson Assembly Project A proposal to revamp our highest giving society

MD Anderson Anderson Assembly Presentation 2 Overview 1 SITUATION 2 RESEARCH AND BENCHMARKING 3 PROPOSED SOLUTION 4 STEPS INVOLVED 5 BENEFITS 6 POTENTIAL OBSTACLES

MD Anderson Anderson Assembly Presentation 3 Anderson Assembly represents a list of donors who have donated $1 million or more to MD Anderson. Anderson Assembly lacks the branding, recognition, and appreciation that the members of this society so highly deserve. So, I am here to propose some possible solutions…

MD Anderson Anderson Assembly Presentation 4 What Donors Want If these conditions are met: What donors want most: 100% Would Would give • Acknowledgment that the gift was continue to again, 87% 90% give received and you were pleased to indefinitely 80% receive it. , 74% Would give 70% more, 64% • Private, direct, one-on-one 60% communication is best, usually following a gift 50% 40% • Assurance that the gift was “set to work” as intended 30% • Confidence that the project/program to 20% which the gift was directed had/is 10% having the desired effect. 0% Would give again Would give more Would continue to give indefinitely Research conducted by Cygnus applied Research, Inc./Burk & Associates LTD.

MD Anderson Anderson Assembly Presentation 5 The Power of THANKS! 95% of respondents would be very appreciatvie if a Board member called within a day to say thanks 85% would support the charity again if this happened 86% would give a larger gift 0% 20% 40% 60% 80% 100% Research conducted by Cygnus applied Research, Inc./Burk & Associates LTD.

MD Anderson Anderson Assembly Presentation 6 Proposed Solution We must make a statement of showing our gratitude to these special donors. This includes a special invitation to join Anderson Assembly and a meaningful effort to retain these members. Doing so will strengthen our relationship with them and cultivate future giving.

MD Anderson Anderson Assembly Presentation 7 Steps Involved Towards Proposed Solution • Keep a running report • Make a phone call and send a thank you letter promptly • Invite to Anderson Assembly • If invitation is accepted, send welcome packet and obelisk immediately* • Inaugural event • Webinar/podcast* • Private dinner with President • Personalized hospital/lab tour • Name on website, local newspaper, plaques in Faces of Philanthropy • Anniversary thank you card *

MD Anderson Anderson Assembly Presentation 8 How to get there… What we can continue to do What we must begin to do • Letter signed by the President • Prompt appreciation • Obelisk • Branding/logo • Name included on Master plaque in • On-campus event Faces of Philanthropy • Special, private interaction with • Inaugural event President • Continuous reporting on donors reaching mark • Ongoing communication plan • Joint venture

MD Anderson Anderson Assembly Presentation 9 Benefits • Personalized appreciation • Prompt acknowledgement • Thanked in more than one way • Cultivating for the next ask • Create an atmosphere of giving and exclusivity

MD Anderson Anderson Assembly Presentation 10 Potential Obstacles • Not the most feasible time frame • Difficult and disciplined reporting • Delegating reports to proper filed officer or project manager • Joint venture and communication to set up events with President • Webinar/podcast access • Budget • Continuous monitoring for annual communication with donors

MD Anderson Anderson Assembly Presentation 11 Branding Branding is the message portrayed by a logo alongside marketing and outreach efforts. A logo’s sole purpose is to serve as an identifier. Together, the society’s branding and logo serve to portray its personality.

MD Anderson Anderson Assembly Presentation 12 Logo Mood Board NDERSON ASSEMBLY NDERSON ASSEMBLY

MD Anderson Anderson Assembly Presentation 13 Sample Brochure Cover

MD Anderson Anderson Assembly Presentation 14 Current progress Invitation letter and package: full bleed color brochure with • pocket insert and AA graphics Timeline: Target mail out date is week of August 13 th • Future Ideas: communication plan, on-campus events, • special interaction with President

MD Anderson Anderson Assembly Presentation 15 Thank you

MD Anderson Anderson Assembly Presentation 16 Questions?