Analyzing Streamers By Jose Arroyo
Platform of Choice
Catalogue Size Over 58 million Over 240,000 songs HQ videos TIDAL has over 58 million songs and over 240,000 High Quality videos in their catalogue. TIDAL also has Jay-Z's full catalogue, exclusively on the platform.
Owners "People are not respecting the music. [They] really feel like music is free, but will pay $6 for water. It's just the mindset right now." Jay-Z purchased TIDAL from Aspiro in 2015. He wanted to bring forth a streaming platform that values artists and their work. TIDAL is owned by artists, with part-owners including: Alicia Keys, Beyoncé, Daft Punk, Jason Aldean, Kanye West, Lil Wayne, and Madonna, just to name a few.
CEO Richard Sanders Richard Sanders is the current CEO of TIDAL. He is a music industry professional, formerly overseeing Kobalt Music Group as the President of the company. He was also the President of Global Marketing at Sony, and held executive roles at RCA and Artista Records.
Board of Directors Marcelo Claure Marcel Claure, Executive Chariman at Sprint, is on TIDAL's Board of Directors. He comes from a technology and communications background. Sprint purchases 33% of TIDAL in 2017 at an estimated $200M price tag. The partnerships allows TIDAL to connect with Sprint's customers.
Annual Revenue USERS PRICE REVENUE = X $9.99 $10,000,000 1 Million TIDAL is a private company so they are not required to publish their financial information. Sources state that Tidal has around 1,000,000 users, so we can use that number to estimate revenue. TIDAL earns $10M in revenue if every user is on a regular premium plan. But as you'll see on the next slide, this can vary depending on what plan the users have.
Consumer Cost Regular Family Student Military Premium $9.99/mo Premium $14.99/mo Premium $4.99/mo Premium $5.99/mo Hi-Fi $19.99/mo Hi-Fi $29.99/mo Hi-Fi $9.99/mo Hi-Fi $11.99/mo TIDAL can cost anywhere from $4.99/month to $29.99/month, depending on which plan the customer purchases.
How to Get on TIDAL Aggregator Major Label Artists can get on TIDAL through a digital aggregator. Labels can also distribute directly to the platform, but indie artists cannot directly distribute to the platform.
How to Get on TIDAL IndigoBoom TIDAL recommends using Tunecore, Indigoboom, DistroKid and Record Union to get your music on their platform. However, most (if not all), aggregators will deliver your music to TIDAL.
Features Import Playlists from Curated content by HiFi Listening Offline listening other platforms editorial team TIDAL has many features for it's paying customers. Perhaps the most important is the ability to listen to music in high fidelity. HiFi plans enable users to listen to music that has not been compressed, giving them the ultimate user experience. Customers can also import their playlists from other platforms (like Spotify), listen to music offline, and access articles, exclusive interviews, and curated playlists by TIDAL's editorial team.
Buying Music TIDAL allows you to download digital music on their Download Homepage (Desktop). Once you complete your purchase, the files will be stored on your Tidal account. You will also be emailed a download link. Customers can purchases lossless and MP3 files.
Differentiating Factors HiFi Listening Artist Owned Platform Competitive Payouts What sets TIDAL apart from other streaming platforms is that they allow the customer to listen to HiFi music. Streaming platforms are often criticized by audiophiles due to low quality sound and compression, but TIDAL curbs that concern. TIDAL is also owned by artists and stands up to tech platforms that devalue music. Since TIDAL is owned by artist and is pro-music, it should be no surprise that their royalty rate per stream is one of the highest on the market.
Per Stream Payout Comparison X-Box/ Groove Music Napster Tidal Apple Music Amazon Music .007¢ .008¢ .013¢ .017¢ .027 Deezer TIDAL is one of the top Google Play Spotify Pandora YouTube paying streaming platforms. This chart was compiled using royalty data released .0007¢ .001¢ .004¢ by an indie label. .006¢ .006¢ Illustration by: Figures based on an indie label with a catalogue of 200 albums and over 200M+ Streams Jose Arroyo
Quotables
My Recommendation I recommend artists to get their music on TIDAL because it pays a high royalty rate, values music, and was created as the alternative to tech companies mining dollars out of music. TIDAL is a platform that appreciates artists and their work. It is also beautifully designed and can compete with any other platform, in FOR ARTISTS terms of quality, accessibility, and catalogue size.
My Recommendation I recommend music fans to use TIDAL because it offer many affordable plans and has a huge catalogue of music. TIDAL also has content that is exclusively on their platform, such as behind the scenes videos, live show coverage, and private interviews. Furthermore, fans can feel great knowing they are supporting a platform that appreciates artists and their work. FOR Music fANS
TIDAL Playlist for Artist A TIDAL playlist I would like to add my music to is called "LatinX Video Hits." This is a curated playlist by TIDAL's editorial team. It's a video playlist currently compiled of 71 videos. A music video for "Party Forever," would do be a great addition to this playlist.
Spotify Playlist for Artist Name of Playlist: Latinos Unidos Type of Playlist: Curated Number of Followers: 6,250 Date of Last song added: 9/7/18 The Spotify playlist I'd like to add my music to is called "Latinos Unidos." This is a curated playlist by Spotify with 6,250 followers. The date of the last song added was 9/7/18. "Immigrant" would be a great addition to this playlist.
References Aswad, J., Trakin, R. (2018, April 2). As Spotify prepares to go public, how do its competitors measure up? Retrieved from https://variety.com/2018/music/news/as-spotify-goes-public-how-do-its-competitors-measure-apple-music-amazon-1202741460/ Flanagan, A., Hampp, A. (2015, March 30). It's official: Jay Z's historical Tidal launches with 16 artists stakeholders. Retrieved from https://www.billboard.com/articles/news/6509498/jay-z-tidal-launch-artist-stakeholders Halperin, S. (2017, August 7). Tidal gets (another) New CEO in former Kobalt exec Richard Sanders. Retrieved from https://variety.com/2017/music/news/tidal-new-ceo-kobalt-richard-sanders-1202518352/ McAlone, N. (2016, August 12). The unpredictable and dramatic story of Jay Z's Tidal, the music service trying to fight Apple and Spotify. Retrieved from https://www.businessinsider.com/history-of-jay-zs-tidal-music-streaming-service-2016-8#showbiz-411-writer-roger-friedman-wrote-that- the-meeting-was-lively-and-that-kanye-west-was-out-of-control-in-fact-jay-z-reportedly-joked-to-attendees-that-he-was-wests-interpreter- rihanna-apparently-arrived-late-to-the-meeting-only-turning-up-when-it-was-nearly-over-11Spotify. (n.d.). Latinos Unidos. Retrieved from https://open.spotify.com/playlist/37i9dQZF1DWYVDtP8K67f7 TIDAL. (n.d.). Latinx Video Hits. Retrieved from https://tidal.com/playlist/6a3fc6a4-aea7-4c1c-8d7f-119bff408568 TIDAL. (n.d.). Publish music to TIDAL. Retrieved from https://support.tidal.com/hc/en-us/articles/115003671589-Publish-music-to-TIDAL TIDAL. (n.d.). Purchasing music. Retrieved from https://support.tidal.com/hc/en-us/articles/115003672089-Purchasing-Music TIDAL. (n.d.). Subscription types. Retrieved from https://support.tidal.com/hc/en-us/articles/115003662825-Subscription-Types TIDAL. (n.d.). TIDAL. Retrieved from http://tidal.com/lp/about/ TIDAL. (n.d.). TIDAL owners. Retrieved from https://support.tidal.com/hc/en-us/articles/203055651-TIDAL-Owners
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