Analysis Disability Insight Over 50% of Almost 1 in 5 people - PowerPoint PPT Presentation

Creating a sporting habit for life Disability Data Analysis

Disability Insight Over 50% of Almost 1 in 5 people disabled people in England experience long are disabled term pain Nearly 75% of Almost 70% disabled of disabled people have people are more than one aged over impairment 50 For more information ion go to Mapping Disability ity: : the facts Creating a sporting habit for life

Contents • Market size • Who and Who With • What • Where • When • Why • Barriers • Summary • Data Sources Creating a sporting habit for life

Outdoors Participation Market 43.7m Total Population in England 9.4m Total Disabled Population in 623,000 England Active Outdoors have disability There are 8.9m people in England who are active 8.9m 2.5m Active Regularly outdoors, out of those Outdoors Active Outdoors 623,000 are disabled (7%) Sources: See methodology section Creating a sporting habit for life

Who: Gender, Age and Disability type 70% 62% There are more males than females active • 60% outdoors. 50% Compared to the overall market those with • 40% 32% disability are more likely to participate 30% when older 20% Those with disability are more likely to be • 10% white British (93% vs. 80%) 0% Males Females 75+ 75+ 0-5 11 11-15 15 16 16-18 18 19-23 19 23 Autist stic c Blind d or visual al 1% 1% 0% 0% 0% 0% 1% 1% 3% 3% spect ctrum m impairm rmen ent disorde rder 3% 3% 65 65-74 74 2% 2% 6% 6% 24 24-34 34 Deaf or hard of 15% 15% hearing 55 55-64 64 15% 15% 19% 19% Learning g disability or difficu culty 9% 9% Physical cal 35-44 35 44 impairm rmen ent Mental health 25% 25% 57% 57% condition on 14% 14% 45 45-54 54 30% 30% Creating a sporting habit for life

First participated with: by main outdoors activity 2% 7% 3% 12% A Club A College Group A Community Group A Duke of Edinburgh Group 10% A School Group A Uniform/Organised Group 2% 21% A University Group Colleagues Family Family on Holiday Friends Friends on Holiday 9% 32% On My Own Compared with the overall market, those with a disability are more likely to have • first participated with a uniform rm/ / orga ganis ised ed grou oup: - Overa rall ll: : <1% - Disabili lity: ty: 10% Creating a sporting habit for life

Numbe ber 100 120 140 20 40 60 80 0 • Compared to the overall market, those with a disability are likely to participate in fewer combined outdoors • Proportionally participation across activities is similar to overall market What: main outdoors activity activities: Abseiling 6% 6% vs. 4% Angling - With Archery 4% th disab Assault Courses/Tough Mudder BMX 23% abil Bootcamp/Outdoor Fitness Classes % vs. 24% ilit ity: Camping (campsite) y: 2 or 3 combined outdoors activities versus 4 for overall market Camping (wild or backpack) 24% Canoeing/Kayaking Climbing Coasteering Cyclo Cross Diving Dragon Boating 6% vs. 14% Gorge Walking High Ropes/Nets Hill/Strenuous Walking 14% Horse Riding Kite Surfing Creating a sporting habit for life Motor Sports 5% vs. 9% Mountain Biking 22% Mountaineering % vs. 27% Nordic Walking 9% Orienteering 27% Outdoor Swimming Paddle Boarding Parkour Rafting Rambling Blue = Overall Black = Disability Only Key: 3% vs. 7% Rowing Running (fell, countryside, beach) Sailing 7% Skateboarding Snowsports (Skiing and Snowboarding) Surfing Waterskiing/Wakeboarding Windsurfing

Numbe ber 100 150 200 250 300 50 0 Activities of Future Interest • Compared to the overall market, those with a disability are more likely to want to outdoor swim • Similar to the overall market walking; mountaineering; canoeing; lifestyle activities are the most and mountain bike in the future. attractive activities to potential participants Abseiling Angling Archery Assault Course Bootcamp/Fitness BMX Camping Canoeing/Kayaking Climbing Coasteering Cyclo-cross Diving Dragon Boating Gorge Walking High Ropes Yes Hill Walking Horse Riding Maybe Kite Surfing Creating a sporting habit for life Motor Sport Mountain Biking Mountaineering Nordic Walking Orienteering Outdoor Swimming Paddle Boarding Parkour Rambling Rowing Rafting Running Sailing Skateboarding Snowsports Surfing Waterskiing/Wakeboarding Windsurfing

Where Distance ance travelled led for main in outdoo oors s activit ity 1% 8% Within 1 mile from home 11% Within 5 miles from home 21% 14% Within 10 miles from home Over 10 miles from home Organised UK holiday 14% 1% 2% Self-organised UK holiday 30% Organised non-UK holiday Self-organised non-UK holiday Compared with the overall market, those with a disability are more likely to • participate within 10miles from home: - Overall: l: 33% - Disab abil ilit ity: : 39% Creating a sporting habit for life

When: frequency by main activity 3 or more times a week I have only participated once Monthly Monthly (once Once a year per month): Once every 6 months 21% Once every few months Occasionally (less Once every few years than monthly): Twice a week 42% Weekly Compared to the overall market, those with a disability are less likely to participate in their • main activity ity weekly and more likely to participate occasion onall ally. Those with a disability are more likely to particip ipate most of the y year r (3 seasons) than those • without a disability Creating a sporting habit for life

Why? Motivation 6% 12% Adventurer 2% Challenger 19% Explorer 9% Fitness in Nature Freestyler 15% Learner Thrill Seeker 37% Tribe Refer to Getting Active Outdoors report for segment descriptions • Compared to the overall market, significantly higher % of those with a disability are Challe lengers Slightly higher than overall % of market are Explo lorer ers and Tribe be Membe bers • Compared to the overall market, significantly smaller % of those with a disability are • Adven entu turers ers and Freest estylers ylers. Creating a sporting habit for life

Barriers Distance Shelter & rest Confidence points Barriers Access to Safety information Physical access:stiles; gates; Route finding bridges; steep/ uneven paths Creating a sporting habit for life

Key messages • There are 9.4million disabled people in England and with 623,000 currently active in the outdoors there is an o opportu rtunit ity y for growth h in this marke ket, particularly for females. • Disability demographics and current outdoor participation rates leans towards an older populat ation ion. • Main and future activities are similar for the overall outdoor market but significantly more disable led people le are challengers, s, enjoying gaining a sense of control and learning about themselves. • Disabled people are more likely to participa pate te occasion onall lly y but most of the year, compared to the overall market. Creating a sporting habit for life

Methodology • Refer to the Sport England Getting Active Outdoors report for information on the outdoors market and the methodology for collation of the data - http://sportengland.org/outdoors • To get the disability specific outdoors data the disabled respondents who responded to the participation survey which was conducted as part of the Getting Active Outdoors project was extracted and analysed • This equated to 581 people from a overall market of 8,493 Sources: ces: • Monitor of Engagement with the Natural Environment (MENE), 2012-13 Survey; Sport England Active People Survey 8 and 9; DCMS Taking Part Survey, Sport England Getting Active Outdoors Participation Survey 2014 Creating a sporting habit for life