Alliance for a Healthier Generation s si School Beverage - PowerPoint PPT Presentation

Cl a Alliance for a Healthier Generation s si School Beverage Guidelines fi e Elementary schools: d • - Bottled water In • Up to 8 oz. servings of low- or non-fat milk and nutrient-rich 100% juice (or t 100% juice plus water) with no added sweeteners and ≤ 120 calories / 8oz. e Middle schools: r • Same as elementary schools , except milk and juice may be sold in 10 oz. n servings al High schools: u • Bottled water s • No- or low-calorie beverages with up to 10 calories / 8 oz. e • Up to 12 oz servings of: low- and non-fat milk; nutrient-rich 100% juice (or 100% juice plus water) with no added sweeteners and up to 120 calories / 8 oz.; other beverages with no more than 66 calories / 8 oz. • At least 50% of non-milk offerings must be water & no- or low-calorie beverages

Cl a Alliance for a Healthier Generation s si School Beverage Guidelines fi e • REDUCES CALORIES, INCREASES NUTRITION and d - still provides children with AGE APPROPRIATE In t CHOICES e • Removes all full calorie soft drinks from r schools n al • Permits 100% Juice – nutrients, size right for u age s e • Permits Bottled Water • In high schools, allows diet drinks and caps mid-calorie drinks at 12 oz.

Cl a School Beverage Guidelines s si Removed all full-calorie fi e soft drinks d - In t e r n al Low-fat milk, 100% juice, water; u In high schools only, diet sodas and sports drinks in smaller portions; s All are portion-controlled and age appropriate sizes. e

Cl a s We Changed the School Landscape si fi e d - In 88% fewer t calories e shipped r n 95% decline al full-cal u soft drinks s e 98% schools compliant

Cl a s We Changed the School Landscape si fi e d - Product Mix in High Schools Product Mix in High Schools In 2004 2010-11 t Other Full Calorie CSDs (<66 Calories) 6% e 3% Other r (>66 Calories) Other 6% (<66 Calories) n 13% al Other (>66 Calories) u Diet CSDs 20% 19% s e Full Calorie CSDs 44% Compliant Beverage Companies’ Share 100% Juices Water 5% of Sales Revenues 13% Water 38% Regular Sports Drinks 14% Schools’ Share of Regular Sports Drinks Diet Sales Revenues 12% CSDs 7% Compliant 100% Juices 2%

Cl a Alliance for a Healthier Generation s si School Beverage Guidelines fi e d “I applaud the beverage - In industry for working with us, • Click to edit Master text styl t and for the good faith and e – Second level aggressiveness they’ve shown in r n • Third level implementing these guidelines al across the country. ” – Fourth level u » Fifth level s - Former President Bill Clinton at e March 8, 2010 press conference

Cl School Beverage Guidelines a s si Results fi e d - 2006: 45% fewer calories shipped to In schools t e r 2008: 58% fewer calories shipped to n schools al u s 2010: 88% fewer calories shipped to e schools 2012: 90% fewer calories shipped to schools

Cl a s si fi e d - In AHG SCHOOL PARTNERSHIP OUTCOMES t Positives: e • Stopped the wave of legislation across the country r • Gave the industry a national standard to follow n al • Reasonably good press at the time u • Provided evidence that we are willing to be part of the solution s e Not so much: • Caused health advocates to shift to more public policies • Not enough people know that what we have done • The standards are now being challenged by some • The standards are being applied for non school settings

9 Cl a s si fi e d Calories Count: - In t Beverage Vending Program e r n al u s e

10 Cl a s Opportunities for Leadership si fi e d • We are for information and choice , not restrictions - • We support providing clear and easy-to-understand In t beverage calorie information to consumers e r • We support encouraging consumers to try lower- n al calorie beverages u s e

11 Cl a s Key Research Findings si fi • Conducted 23 focus groups in November 2012 e d • Consumers respond negatively to bans/restrictions- - In viewed as infringing on personal freedom. They want t e to maintain choice r • Don’t want government telling them what they n al can/can’t drink u s • Believe that education is at the heart of changing e behavior

12 Cl a s Calories Count Vending Program si fi e d  Increase availability of - lower-calorie In t beverages in vending e machines r n  Add calorie labels to al u the selection buttons s (per anticipated FDA e regulations)  Display a snipe raising calorie awareness

13 Cl a s Calories Count Vending Snipe si fi • Click to edit Master text styles e d – Second level - In • Third level t – Fourth level e r » Fifth level n al u s e

Antonio city 14 Cl a bldgs, s si Program Launch implementing fi e d in partnership - In with Compass t e  Available r n al nationwide u s e upon request  Planned rollout on company-

15 Cl a Lawmakers, Media Laud s si Calories Count ™ Vending Program fi e d Chicago Mayor Rahm Emanuel: - “This program will encourage In workers in Chicago and San Antonio t New Soda Vending Machines To to take control of their wellness and e Display Calories, Increase make healthy lifestyle choices.” r Availability Of Lower Calorie n Drinks al San Antonio Mayor Julián Castro: u “Everyone has a role to play in s making our communities healthier. e Chicago vending machines Here in San Antonio, we're proud to among the first to get calorie be working with the beverage counts industry on programs to help achieve that goal.”