'All these emotions, all these yearnings, all these data': Platform openness, data sharing and visions democracy Dr Aristea Fotopoulou (University of Sussex/ 2014 Visiting Scholar Science & Justice). Center for Cultural Studies University of California, Santa Cruz 5 February 2014 Supported by: RCUK Digital Economy NEMODE +, Tracking biodata: issues of ownership and sharing. EPINET is an EU funded project under the seventh framework program, coordinated by the Centre for the studies of the sciences and humanities, University of Bergen.
Guiding questions & theoretical perspective Types of knowledge are is being made/epistemic communities? Role of mediated self-disclosure and identity performance? Privacy/ownership of personal data? Theoretical perspective: - A broader sociological perspective - Ritualistic performance - Naturalization of quantification with digital technologies Methodological perspective: Social Analytics (developed with Nick Couldry in forthcoming article Real Social Analytics )
Sensors, apps and all these data: the landscape Technologies and devices: Metadata, tracking and apps, quantification e.g. Google Glass
50 billion devices and objects will be online in 2020 - embedded devices (ubiquitous computing) - Internet of Things - smart cities - buildings, roads, household appliances
Recognised brands Fitbit, myZeo, BodyMedia, MapMyRun, RunKeeper, MoodPanda, Nike Fuelband, The Eatery, Luminosity’s Brain Trainer,NeuroSky, Emotiv brain-computer interfaces (BCI)
Devices and promises
Clinical - reality vs grand narratives • first bullet point still seventh bullet point • second bullet point here eight bullet point here • third bullet point ninth bullet point • fourth bullet point here tenth bullet point here • fifth bullet point eleventh bullet point here • sixth bullet point twelfth bullet point here.
Big data Large complex data sets stored and managed in the cloud currently on the order of zettabytes (10,000 gigabites) per year
Algorithmic living and right to be forgotten
Privacy? “effective right to oblivion confirms the need for a paradigm shift in the traditional understanding of private information/life, leading to a multidimensional conceptualisation of the right to privacy” (Xanthoulis 2013)
'GE has wired hardware with innovative software using data to track patients and equipment. Brilliant Machines Are Transforming the Patient Experience'
From lab to living room “[...] neoliberalist desires for quick fixes; a growing desire for self-computational wearable and mobile devices; common discourses linking data collection to human progress; and reductionist consumer science discourses that present the body and mind as segmented, coherent, modular systems” (Gardner 2013)
Tiziana Terranova “ Cultural and technical labor are not produced by capitalism in any direct, cause-and-effect fashion; that is …they have developed in relation to the expansion of the cultural industries and are part of a process of economic experimentation with the creation of monetary value out of knowledge/culture/affect”
Sensors, apps and all these data: the landscape Users : self-tracking, bodyblogging and personal informatics
Other colours in scheme Colour Scheme • This colour • This colour • This colour • This colour • This colour • This colour • This colour • This colour • This colour
There is an app AND a sensor for that
Apple wants to let you know when to buy new shoes
Sensor-lands and Data-utopias “Technology will be able to understand how you feel. The fridge will be able to create recipes for you by knowing the blood sugar levels of your home.” (BioBeats)
Sensor-lands and Data-utopias
Visualization of Keywords Used in Quantified Tracking Device Descriptions.
Not Just More Data — New Kinds of Data! Kallinikos, 2009: ‘data’ only ever become ‘information’ when they are interpreted in a context that is defined relative to the interests of particular actors.
BIG DATA ARE CULTURAL Data not 'just numbers' : they are culturally produced and interpreted (Gitelman, 2013, Bowker, 2005).
Dr Aristea Fotopoulou 2014 Visiting Scholar Research Center Science and Justice, University of California Santa Cruz a.fotopoulou@sussex.ac.uk Web: http:// loopingthreads.com https://trackingbiodataproject.wordpress.com/
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