| 2019 AUTOMOTIVE CONGRESS ALEX LVOVICH
I t w a s a l w a y s a b o u t F r e e d o m
GLOBAL CHALLENGES EMISSIONS CONGESTION ACCIDENTS
BUSINESS UPDATE
VOLVO CUSTOMER PROMISE “We understand you” “We protect what’s important to you” “We make you feel special” Smart Innovations Scandinavian Design Safety & Environmental Performance
“ C a r s a r e d r i v e n b y p e o p l e . T h e g u i d i n g p r i n c i p l e b e h i n d e v e r y t h i n g w e m a k e a t V o l v o , t h e r e f o r e , i s a n d m u s t r e m a i n , s a f e t y ” Assar Gabrielsson & Gustaf Larson
VOLVO SAFETY – WORLD FIRSTS 2004 BLIND SPOT INFORMATION 1959 3-POINT SAFETY BELT STANDARD IN FRONT SEATS 2008 CITY SAFETY 1978 CHILD SAFETY BOOSTER CUSHION 2012 PEDESTRIAN AIRBAG TECHNOLOGY 1990 CHILD SAFETY INTEGRATED BOOSTER CUSHION 2013 CYCLIST DETECTION WITH FULL AUTO BRAKE 1991 SIDE IMPACT PROTECTION SYSTEM 1994 SIDE IMPACT AIRBAGS 2014 RUN-OFF ROAD PROTECTION 1998 WHIPLASH PROTECTION SYSTEM 2015 ANIMAL DETECTION INFLATABLE CURTAIN
Vision 2020 Brand " O u r v i s i o n i s t h a t b y 2 0 2 0 n o o n e s h o u l d b e k i l l e d o r s e r i o u s l y i n j u r e d i n a n e w Vo l v o c a r. "
Global Marketing Kick off/Summit 2018 – Security class: Confidential
Disruption on the Horizon 1 Electrification: The non-negotiable future 2 Connectivity and Digitalisation: Key enablers for new business models 3 Autonomous Driving: Major robotaxi prospects where safety is key 4 New Mobility: Addressing new customer segments China: Driving the growth across all above megatrends Global Marketing Kick off/Summit 2018 – Security class: Confidential
Electrification Plug-In Hybrid Mild Hybrid 48 volts Battery Electric All new Volvo’s will be electrified by 2019
THE SUBSCRIPTION SELECT AND TRANSACT ONLINE ECONOMY MANY DON’T LIKE NEGOTIATING SUBSCRIPTION IS STEADILY BECOMING A NORM ACROSS INDUSTRIES Fashion, Food, Beauty, Video, Music, Phones CUSTOMERS WANT EASY ACCESS TO PRODUCTS WITH SMALL COMMITMENTS
THREE MODELS OF CAR OWNERSHIP 1 3 2 P U R C H A S E L E A S E S U B S C R I B E 3-4 years 1-2 years 5-7 years Financial Lease All inclusive Monthly Cash or Finance
Global Marketing Kick off/Summit 2018 – Security class: Confidential
92 % THE CUSTOMER CARE BY VOLVO NEW TO VOLVO 46 % CUSTOMERS UNDER 35 50 % ORDERED THROUGH PHONE / TABLET
Global Marketing Kick off/Summit 2018 – Security class: Confidential
GLOBAL LONG TERM AMBITIONS • DIRECT CONSUMER RELATIONS > 5 MILLION (Care by Volvo, Connected services) • PURE ELECTRIC CARS 50% • AUTONOMOUS CARS 30% • SUSTAINABILITY & SOCIAL RESPONSIBILITY Global Marketing Kick off/Summit 2018 – Security class: Confidential
I t w a s a l w a y s a b o u t F r e e d o m
FREEDOM TO MOVE PERSONAL S U S TA I N A B L E S A F E Our vision is to give back 1 Our vision is to put 1 million Our vision is that no one week quality time per year electrified vehicles on the should be seriously injured through a new Volvo Car by road by 2025 or killed in a new Volvo Car 2025 by 2020
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