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Alcohol identification and brief advice New Service Workshop Gill Hall Educational solutions for the NHS pharmacy workforce Educational solutions for the NHS pharmacy workforce Alcohol Some Stats Educational solutions for the NHS pharmacy


  1. Alcohol identification and brief advice New Service Workshop Gill Hall Educational solutions for the NHS pharmacy workforce Educational solutions for the NHS pharmacy workforce

  2. Alcohol – Some Stats Educational solutions for the NHS pharmacy workforce 1

  3. Alcohol…sobering stats ?  85% of adults drink alcohol  21% of adults in England (9 million) drink more than gvt lower risk guidelines  About 2 million adults drink at higher risk levels 1.3 million men drink 50+ units per week • 700,000 women drink more than 35 units per week •  Alcohol responsible for 8% of hospital admissions 511,000 in 2002/03 to 1.2 million in 2009/10 • Data from DH Health Improvements Analytics Feb 2010. Educational solutions for the NHS pharmacy workforce

  4. Alcohol…sobering stats ?  Alcohol misuse contributes to 48 conditions 13 conditions were wholly attributable to alcohol consumption • 35 conditions were partially attributable to alcohol • consumption  Areas of higher deprivation (vs more affluent areas) 2-3 times higher loss of life • 2-5 times more admissions to hospital • Data from DH Health Improvements Analytics Feb 2010. Educational solutions for the NHS pharmacy workforce

  5. Alcohol and Stafford Borough Educational solutions for the NHS pharmacy workforce 4

  6. Public Health England Local Alcohol Profiles England Educational solutions for the NHS pharmacy workforce

  7. Stafford Borough District Profile April 2013  Locally hospital admissions as a result of increased alcohol consumption have increased considerably.  Admissions wholly related to alcohol (e.g. alcoholic liver disease and overdose) now 323 per 100,000 males and 211 per 100,00 females  Alcohol-attributable admissions (includes conditions caused by alcohol e.g. unintentional injury, stomach cancer) increased from 1237 per 100,000 in 2006/7 to 1709 per 100,000 in 2010/11 Educational solutions for the NHS pharmacy workforce

  8. Stafford Borough District Profile April 2013 Hospital admissions for under 18’s  Higher for females than males  Rate among highest in county  Higher than estimates for West Mids as a whole  Stafford health profile 2012 showed Stafford has 107 per 100,000 population alcohol related hospital stays Educational solutions for the NHS pharmacy workforce

  9. Stafford Borough District Profile April 2013  24% of people drinking in Stafford at higher risk levels (adults and over 16s). This is higher than national average for England (but not sig higher)  470 alcohol related offences in 2011/12 in Stafford Borough (equates to 27% of all violence in Stafford Borough). Believed to be under-recorded!  Where alcohol is recorded, mainly a factor in Town Centre offences. (36% of all recorded alcohol related violence was reported in Forebridge ward) Educational solutions for the NHS pharmacy workforce

  10. Stafford Borough District Profile April 2013  Stafford Borough Population is around 130,800 (2011 census). 105,300 adults  If 85% of adults drink alcohol – 89,500 adult drinkers  If 24% drinkers drink at higher risk levels – 21,500 high risk drinkers Educational solutions for the NHS pharmacy workforce

  11. Alcohol units – how much is too much? Educational solutions for the NHS pharmacy workforce

  12. Units Male Female  3-4 Units a day  2-3 Units per day  21 Units per week  14 units per week  8 Units considered a binge  6 Units considered a binge With 1-2 alcohol free days With 1-2 alcohol free days per week per week Educational solutions for the NHS pharmacy workforce

  13. Alcohol units – what do they look like? Educational solutions for the NHS pharmacy workforce

  14. Quick alcohol unit calculator Alcohol by Volume (ABV%) x Volume (mL) = No. of units 1000 Examples Pint of Beer/Lager/Cider - 5% 5 x 568mL ÷ 1000 = 2.84 units Bottle (750mL) Wine - 12% 12 x 750mL ÷ 1000 = 9 units Educational solutions for the NHS pharmacy workforce 13

  15. Alcohol units Educational solutions for the NHS pharmacy workforce 14

  16. Alcohol risks Risk Men Women Harmful effects Lower Risk No more than 3-4 units per No more than 2-3 units per There's no guaranteed safe level day on a regular basis day on a regular basis of drinking, but drinking less than the recommended daily limit lowers the risk of the harmful effects below. Increasing More than 3-4 units per day More than 2-3 units per day Progressively increasing risk of: Risk on a regular basis on a regular basis  Accidental injury  Alcohol dependence  Anxiety  Cancer  Depression  Heart disease  Hypertension  Impotence  Infertility  Insomnia  Lethargy  Liver disease  Memory loss and dementia  Pancreatitis  Relationship problems Higher Risk More than 8 units per day More than 6 units per day on Increasing risks of those above on a regular basis or more a regular basis or more than than 50 units per week 35 units per week Educational solutions for the NHS pharmacy workforce 15

  17. Pharmacy and Public Health: The Stafford Pharmacy Alcohol Advice Service Educational solutions for the NHS pharmacy workforce

  18. Alcohol scratch cards and Information Leaflets for every pharmacy in Stafford Borough signing up to the service – essential services. Activity Full AUDIT & Brief Intervention @ £5 Follow-up interventions @ 4&8 weeks @ £5 Recording and administration will be on PharmOutcomes Educational solutions for the NHS pharmacy workforce

  19. Where does public health fit into the Pharmacy Contract?  Essential services D ealing with common ailments; healthy lifestyle advice for those presenting prescriptions for diabetes, CHD or hypertension, who appear to be overweight or who smoke; signposting  Advanced services Medicine Use Review (MUR) and New Medicine Service (NMS)  Locally Commissioned Services Substance misuse, EHC, stop smoking, alcohol IBA, weight management etc…….. Educational solutions for the NHS pharmacy workforce 18

  20. Public health Brief advice and brief interventions Behaviour change Motivational interviewing Educational solutions for the NHS pharmacy workforce

  21. Very brief advice  Takes 30 seconds  Ask - establish and record (eg smoking status, alcohol intake)  Advise - that the best way to change the behaviour is with support and treatment  Act - offer help Educational solutions for the NHS pharmacy workforce

  22. Brief advice  Brief advice in a pharmacy setting is taking the opportunity to raise and assess a person’s willingness to engage in further discussion about a healthy lifestyle issue.  This may only take a few moments , certainly where the individual expresses an unwillingness to discuss the issue, or it might take up to three minutes. Educational solutions for the NHS pharmacy workforce

  23. Remember - Brief Advice is… pro-active and opportunistic • assessing a person’s willingness to engage • takes a few moments - up to 3 minutes • a contractual requirement • part of the Healthy Living Pharmacy ethos • Educational solutions for the NHS pharmacy workforce 22

  24. Step 1: Alcohol scratch cards  Before you ask the client to complete a scratch card -  What should your first Question be? • Do you drink alcohol at all? Educational solutions for the NHS pharmacy workforce

  25. Alcohol scratch cards  Have a go with an alcohol scratch card • you will not be required to share your answer!!! Educational solutions for the NHS pharmacy workforce

  26. Alcohol scratch cards  Why are we using cards? • Easy/non threatening way to engage people? • Filters out those at low risk? • Could take one for a family member or friend Educational solutions for the NHS pharmacy workforce

  27. Alcohol scratch cards  Portsmouth HLPs • June 2010 campaign • 3500 people used scratch cards • 1784 brief advice and leaflet • 830 brief intervention consultation • 29 referred to specialist alcohol services Educational solutions for the NHS pharmacy workforce

  28. Opening phrases… Start with:  “Do you drink alcohol at all...?” If the answer is ‘yes’, possible next phrases are:  “We are offering a new service…”  “Looking at what medication you are on you may wish to consider the effects of alcohol…”  “We are interested in finding out more about....” This project gives us a new option  WOULD YOU BE INTERESTED IN HAVING A GO AT THIS NEW ALCOHOL SCRATCHCARD WE’RE USING? Educational solutions for the NHS pharmacy workforce 27

  29. Consider  What are the barriers to delivering an alcohol service?  What do you need to consider? Educational solutions for the NHS pharmacy workforce 28

  30. Consider  Confidentiality  Cultural sensitivity… First question should be: “Do  Response – don’t push it you drink alcohol at all?”  Don’t use labels, eg,  Privacy – person’s right to ‘alcoholic’ refuse to engage  Stigma attached to alcohol –  Person’s right to say ‘no’ people may become to the service defensive  ‘Making every contact  Offer not just for today but count’ for the future if wanted Educational solutions for the NHS pharmacy workforce 29

  31. Alcohol brief advice Educational solutions for the NHS pharmacy workforce

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