Alaska Seafood Marketing Institute International Marketing Committee Meeting Aug. 2, 2016
INTRODUCTION A. Call to Order B. Roll Call • Approval of Previous Minutes • Announcements • Introduction of Guests/Visitors • Public Comment REPORTS • Chairman’s Report and Comments • Vice Chairman’s Report and Comments • Program Director’s Report and Comments
Poland Marketing Proposal • Based on IMC input and market research reports about the growing reprocessing industry, ASMI plans to become more active in Poland. • Presentation Purpose: • View a proposal from the CEU OMRs for possible strategies and activities for Poland FY 17 • Discuss market potential, approach and objectives • Provide guidance to ASMI and the CEU team as to how to approach the Polish market
Discussion: Target audience • Long term/short term goals • Budget: “We can implement two POS promotions and one additional activity with the • estimated budget of USD 80,000.” Total CEU budget: $529,500 (15% of CEU) Proposal Recap:
NEU Strategy Discussion • In light of diminishing budgets, the ongoing decline in canned salmon sales in NEU, and the market uncertainty, we are examining our marketing strategy in the region. • This presentation includes proprietary information which should not be shared beyond the committee.
NEU Discussion • Overall budget: $942,831 • Tender strategy • Push/pull • Non-canned salmon NEU issues
EU strategy session discussion Background: Sept. 12-13 the Foreign Ag. Service will hold a strategy session for EU cooperators in Berlin. ASMI staff and OMRs will attend. Purpose: Provide ASMI with suggestions for EU OMR feedback, improvements, and opportunities in the EU.
Global line/revolving trade show Dates Event City Country August 30 – September 2 Abastur Mexico City Mexico September 1 – 3 Gourmet Show Mexico City Mexico September 1 – 4 Worldfood Istanbul Istanbul Turkey September 7 – 9 Expo Food Process Santiago Chile September 7 – 10 Food and Hotel Thailand Bangkok Thailand September 12 – 15 Fine Food Australia Melbourne Australia September 21 – 23 Food Ingredients (Fi) Asia Jakarta Indonesia September 22 – 24 Annapoorna – World of Food India Mumbai India September 26 – 29 Food and Hotel Malaysia Kuala Lumpur Malaysia September 28 – 30 Expoalimentaria Lima Peru Busan International Seafood and October 27 – 29 Busan Korea Fisheries Expo November 7 – 9 Seafex Dubai Dubai United Arab Emirates December 5 – 7 SIAL Middle East Abu Dhabi United Arab Emirates May 2 – 4 SIAL Canada Montreal Canada May 3 – 5 Food and Hospitality Africa Johannesburg South Africa May 10 – 12 Seoul Seafood Show Seoul Korea May 16 – 19 Seoul Food and Hotel Seoul Korea June 7 – 9 Food and Hotel Myanmar Yangon Myanmar August TBD Vietfish Ho Chi Minh City Vietnam
Technical Program Discussion • Purpose: identify areas where the industry could use the assistance of the ASMI Technical Program and make suggestions as to how. • Current Technical Projects: • Parasite control study • Salmon Buyer’s Guide • Nutritional Database follow up • Roe nutritionals • Minor quality publications (handling, vessel information)
Species updates / China import issues
QSP Update Specific rules for QSP proposals: • Target a foreign country where ASMI does not currently conduct MAP marketing programs or is not • an established major importer of Alaska seafood products. Disqualified countries/Regions: Japan, China, Brazil, Western Europe, Russia, Ukraine, Czech Republic, Poland, Canada, and S. Korea Target a foreign partner within the country selected that has the ability to purchase and • substantially transform the product into an end product that could be successful in future markets. To better understand what we can promote for the industry, please fill in the prompts below. • Product of focus: • Location to import (region, country, etc.): • Specific industry partner: • Transformation process: • Background information about partner/market that could enhance the proposal: •
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