Alan Bradley in Russia
AST 2013: DISTRIBUTION MAP Mos oscow: 38% 38% Sai aint-Petersburg: 8% 8% Rus ussian reg egions: 44 44% CIS CIS coun countries (Be (Belarus, Ukr Ukraine, Ka Kazakhstan): 10% 10%
AST 2013: DISTRIBUTION CHANNELS Boo Book cha chains an and d Non-specialized cen central boo book Int Internet sel sellers ret etail an and d shops sh su supermarkets
Flavia de Luce series in Russia: • 5 bestsellers published in Russia • Special edition: two books in one • 95 thousand copies sold since 2010 1. The Sweetness at the Bottom of the Pie 2. The Weed That Strings the Hangman’s Bag 3. A Red Herring Without Mustard 4. I Am Half Sick of Shadows 5. Speaking From Among the Bones Brief information
New book release The Dead In Their Vaulted Arches May-June, 2014
Internet-PR: March/Aprill Competition in Social networks: «Best Russian translation of the new book title» First prize: • name of the author among translators of «The Dead In Their Vaulted Arches» • All books of Flavia series • Greeting card with the autograph of Alan Bradley. May: New landing. Flavia in Russia : • Internet fan-site • Internet bookshop
Backlist promotion: May: Reissue Flavia de Luce series in new design: • Same girl figures • New colors of book covers • Minimalistic design
Marketing-mix for 2014 Communication platform Trade- Advertisement PR Internet marketing 1. Adv pages in teenage 1. Project 1. Special project 1. Project reviews magazines presentation to AST with the biggest 2. Interview with the 2. Adv banners in the trading partners internet seller author internet magazines 2. Priority placement Ozon.ru : in book stores - presale, 3. Banners in book- - advertising banners shops windows 2. Social media 4. POSM for campaign (SMM bookstores: marketing) posters, 3. Adv. Campaign shelftalkers, on the websites wobblers of Russian booksellers labirint.ru, read.ru
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