I NTEGRITY | E XCELLENCE | E MPOWERMENT | T EAMWORK
Agenda ABOUT US WHAT IS COGNOSOS? PROJECT SCOPE OVERVIEW OF PORT AUTHORITIES COMPETITVE RESEARCH 2
TECHNOLOGY COMPARISON BREAKING INTO THE MARKET OTHER POTENTIAL MARKETS SUMMARY 3
Aagam Vakil Rohan Bansal Cagla Bektas Andrew Grogin ABOUT US 4
5 Sensing as a Service Internet of Things RadioCloud Technology 5
Sensors in Car Parking 6
Project Scope 7 Investigation Investigation of current sensors and use cases at the port authority Implementation Research the implementation of the tracking devices in shipping containers Comparison Comparing the competitive advantages of Cognosos over industry standard 7
All About Sensors 2-15 km 30 m 30-300 m 1-12 m Limitless 20 days 1000 days 300 days 8
Overview of Port Authorities 9 Government or Financially self- Quasi- supporting (No Government Tax Revenue) owned Revenue from Stats: operations : • 30 million ship user fees • containers in the • transit fares world facility rent • • 104 Ports in the • consumer U.S. services 9
Hamburg Port Authority 01 02 03 All-Purpose Integrated smartPORT Sensor Traffic Logistics Situation 10
Container Journey Freight Forwarder Trucking Shipping Line • • • Organizes shipments Freight forwarder will Company actually to get goods from organize pickup of carrying cargo at sea point of origin to goods by truck • Shipper likely will destination • Goods transported to: never speak with • Handles organization Shipping Line – Forwarding of shippers and • warehouse Organized through logistics Freight Forwarder – Directly to port • Does not actually • Exports Customs move goods Clearance 11
Shipping Container Ownership Shipping Line Companies 20% Container 10% Leasing Companies 70% 3rd Party Companies • Shipping Line Companies operate the ships used to carry containers • Lease Companies lease containers to companies during high demand 12
Competitor Research 13
Marine Asset Tag Tracking System (MATTS) Development Capabilities Developed by iControl Inc. The ability to track and locate under Department of marine shipping containers Homeland Security Grant while on shore, during loading, starting 2006 and during transit Device Security Eventual Integration into Miniature sensor, GPS, data Advanced Container logging, radio transceiver Security Device (ACSD) the size of a deck of cards 14
MATTS Business Logistics Costs Unavailable financials but considerably more expensive than Cognosos’ technology Development Time Costs Development Time 10 years from concept to market. Security Advanced Container Security Device Security 15
MATTS vs. Cognosos 1 6 Cognosos Sensor Network MATTS Core Technology: Proprietary Core Technology: GPS, Patented Wireless technology Cellular, Radio, WAN DHS certified encryption In-house encryption with ACSD integration 2 km range with signal 5 km range jumping 5-8 year battery life with solar 2-3 year battery life from AA cell recharging battery 16
Competitive Advantages Cheaper installation than MATTS Benefits of a Small Company Patented RadioCloud Technology 17
Breaking into the market Type of Tracking Cost Cognosos ’ port -only tracking Must be considerably cheaper than versus transit tracking MATTS 18
Our recommendation $ $ Gateways on ships Implement sensor jumping 19
Our recommendation (cont.) Track other moving parts in the shipping process 20
Other Markets 01 02 03 Railroads Agriculture Trucking Tracking locations of Cargo location tracking Temperature analysis trucks with crops 21
Key Takeaways 22
Q&A 23
Appendix 24
Port of Hamburg • http://www.hamburg-port- authority.de/en/smartport/l ogistics/Seiten/Unterbereic h.aspx 25
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