October 24, 2017 Board of Directors Meeting Agenda Ø Previous Minutes Ø Financials (2016 Report, 2017 Budget, Endowment Report) Ø Fundraising Development Ø Strategic Plan Ø Programs/Leadership Connect
SAVE THE DATE GEORGIA YOUTH LEADERSHIP AWARDS Saturday, February 24, 2018 College Football Hall of Fame 10 th Year Anniversary
2018 GYLA Strategy GYLA Co-Chairs: Ed Roche & Scott Riggs Sponsorship/Ticket Strategy Board Expectations • Give or Get 1 Table Sponsorship OR • Give/Get a $1,000 level sponsorship or sell 5-10 individual tickets 2017 – Board Contributions/Give or Get (86% participation = $46,875) - 11 Sponsorships - 19 Individual Tickets from 7 board members 2018 – 100% Participation at new expectation levels based on LY’s numbers = $3,875 in additional ind. tickets sales alone and/or = $6,000 - $15,000 additional in table sponsorships
Sponsorship/Ticket Strategy GOAL: $120,000 • Sponsorships (20 total) @ $86,000 • (1) at 10,000 level (Turner) • (10) at 5,000 level • (7) at 3,000 level • (2) at 1,000 level • Ticket Sales @ $10,000 • 100 tickets at full and discounted price • Fundraising Items @ $24,000 • Wine Wall at $2,100 • Silent Auction at $17,000 + $5,000 for Crowdfunding COMMITTED 2018 SPONSORS SO FAR…. • Turner @$10,000 – LEADING SPONSOR • Mercedes-Benz @$5,000 • Goizueta Business School @$5,000 • KSU, Coles College of Business @$1,000 NOW’S THE TIME TO COMMIT TO A SPONSORSHIP! PLEDGE TODAY OR EMAIL ED OR SCOTT – KNOW A PROSPECT? CONNECT US!
Proposed Program/Event Strategy PROGRAM COMMITTEE – Corey Dortch, Yolanda Lewis, Kate Hewitt, Madison Bryant Hired on Auction EventWorks with Magen McRoberts (Scope of work includes) • Program & Event Consulting – help with new program outline, theme, invitations, visual aid, run of show, hands-on help on event date, etc. • Talent for Crowdfunding Campaign • Mobile Bidding Software for Silent Auction Thoughts or ideas on program flow? Want to join the program committee? Email Kate or Madison OTHER CHANGES • 10 th Anniversary will help us make the switch to all student winners being affiliated with 21 st Century Leaders • Heavy marketing push on past GYLA winners in attendance • Re-Introducing more formal Crowdfunding aspect
Silent Auction Silent Auction Chair Katelyn Fredericks Now is the time to start thinking of Auction Items – reaching out to your company, professional and social contacts now!! • Vacation Packages • Special Experiences • Sports Packages • Airline Tickets • Tickets to The Masters/ TOUR Thank you to Jim McCaffrey for donating his private plane again! GOAL is $20,000 (includes Crowdfunding) BOARD CONTRIBUTION : 50% of 2017’s Silent Auction profits were from Items contributed or solicited by $14,480 RAISED in 2017 board members. S.A.: Committee Volunteers: Dennis Adamovich (CFHOF) & John Walker (Former MSL Group) Wine Wall Chair Wine Wall BOARD CONTRIBUTION Katelyn Fredericks Thanks to Mike for committing to donate 2-3 GOAL is 70 Bottles cases already!!
LEADERBOARD AT EAST LAKE Wednesday, October 11, 2017 East Lake Golf Club 2018 Sponsors RAISED $58,200!! • Georgia Power (2) Fundraising Elements included: (including $5k Par Sponsor) • Whiskey Wall - $2,200 • Turner • Par 3 Poker Game - $760 • Lee Sessions • Nordson Corporation • HD Supply (4) • Benevolink (4) • ZeroChaos • Residential Design Services • Steve Stone-CoastalStates Bank • Cornerstone Investment Partners ü Confirming 2018 in November ü Have the option to buy-out course in 2019 (Monday) – 30 Teams
Georgia Gives Day Why use #GivingTuesday for new donor acquisition? #GivingTuesday is an international social movement that people don’t want to miss out on. They’re looking for organizations to support, this is our day to present ourselves as an organization they should support.
Friend-raiser and Fundraiser Donors today = Dollars tomorrow
Why prioritize social media? • We must reach outside our database to contact new donors • We want to benefit from the trends and traffic of #GivingTuesday • It has exponential power (a retweet or FB share is more likely than an forwarded email) • A direct ask from a family member or friend may be more convincing than an email from 21CL
Why prioritize social media? Click through vs Impressions • 21 days of leadership National Youth • Click through rates for “GA gives days Leadership Month Push1- DonorVolunteersBoard” • 5,000 engaged through FB • 559 Recipients, 108 opens and 2 clicks. • 18,500 impression on twitter. • Parents and students 1,104 opens, 236 • Now lets apply the open and click opens 8 clicks through rates to these numbers 861.5 • Alumni 3,311, 239 opened, 7 clicks “opens” on FB 3186.55 on Twitter. • A total of 86 Donors, a large number of • 23 “click through” on FB and 85.1 on these donors were committed supporters twitter not first timers We reach more people on social media, even with the assumption that not all who see our post will respond
Geor gi a Gi ves on Gi vi n g Tuesday Suppor ter 's gui de # 21 FOR21 2017
WHAT IS #21FOR21? 21 for 21 is a three week social media campaign leading up to #GaGives on #GivingTuesday. From November 7th to November 28th we're asking you to get 21 people to support 21st Century Leaders with a minimum $10 donation. YOU CAN HELP BY TAKING THIS PLEDGE During the 21 day countdown to #GaGives on Giving Tuesday I ____________ pledge to get 21 people to support 21st Century Leaders with a minimum $10 donation on or before Tuesday, November 28th. G E OR G IA G IVE S DAY TE AMS UP WITH G IVING TUE SDAY This year Georgia Center for Non-Profits has decided to team up with Giving T uesday to be a part of this international day of giving. T ake a look at the 2016 Giving T uesday numbers to get a sense of the great movement we get to be a part of! Thanksgiving Nov. 23rd Black Friday Nov. 24th YOU CAN HELP BY TAKING THIS PLEDGE C yber Monday Nov. 27th G iving T uesday Nov. 28th 2016 G iving T uesday T otals 1,640,000 G ifts WHAT IS #21FOR21? $177,000,000 raised online 98 countries 21 for 21 is a three week social media campaign 03 leading up to #GaGives on #GivingTuesday. From November 7th to November 28th we're asking you to get 21 people to support 21st Century Leaders with a minimum $10 donation. YOU CAN HELP BY TAKING THIS PLEDGE During the 21 day countdown to #GaGives on Giving Tuesday I ____________ pledge to get 21 people to support 21st Century Leaders with a minimum $10 donation on or before Tuesday, November 28th. G E OR G IA G IVE S DAY TE AMS UP WITH G IVING TUE SDAY This year Georgia Center for Non-Profits has decided to team up with Giving T uesday to be a part of this international day of giving. T ake a look at the 2016 Giving T uesday numbers to get a sense of the great movement we get to be a part of! Thanksgiving Nov. 23rd Black Friday Nov. 24th YOU CAN HELP BY TAKING THIS PLEDGE C yber Monday Nov. 27th G iving T uesday Nov. 28th 2016 G iving T uesday T otals 1,640,000 G ifts $177,000,000 raised online 98 countries 03
ALUMNI The cost of 63 students $ A team of 21 alumni enrolled in Leadership Connect members with 100% participation and 4,410 or fulfilled #21for21 pledges you could The cost of 8 students raise $4,410! That attending SYLI equals... STUDENTS $ The cost of 132 students If every member of enrolled on leadership connect the youth leadership team participated and 9,240 or fulfilled their #21for21 pledge, that equals... The cost of 18 students attending SYLI BOARD AND The cost of 7 students to fully $ VOLUNTEER participate in 21st Century If a team of 30, made Leaders for 3 years! * SYLI, 3 years 6,300 up of board members of LC enrollment, 2 school year summits per and volunteers year participated and fulfilled their #21for21 pledge you could raise $6,300!
What’s faster than 2 day shipping on your Cyber Monday order? Donating to 21CL today! #21for21
Strategic Development Ø Report & Discussion Organizational Development Ø Board Nomination: Bridges Holmes (nominated by Patrick Solomon) Ø Proposed Committees
Leadership Connect Current Status • 82 active students. 50+ will be added within the next month. • 2 prize drawings where qualified students are randomly selected based on lesson completion and activity level. Prizes include gift cards and cash through Venmo. • Conversion to Jubi 2.0 meeting October 24 at 5pm. • One full year of programming built out. Next steps are to build a three-part series based on the Goizueta Business School Social Enterprise and a full series on Emotional Intelligence.
What is needed and how you can help? • Every member of the board should commit to hosting a “special experience” for a student or students in 2017-18. • Examples include: unique behind-the-scenes tours; a special lunch where students can meet professionals in careers where they have a potential interest; job shadowing for a ½ or full day; attending a training or seminar that your people are engaged in; learning a skill from the pros; making a presentation to a group of your employees. • We NEED content as we begin building out the second program year. Can your company help with content and designers?
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