Active Oxfordshire We help people in the most need across Oxfordshire by working with partners to increase physical activity. Our tactics Our Focus • • Activate local workforce, Children and young people increasing skills, capacity and • Mental wellbeing diversity. • Long-term health conditions • Develop GO Active umbrella • Older people brand • Areas with highest levels of • Share ‘what works’ inactivity • Place-based approach to inactivity • Activate national strategies, local health priorities and new 2 marketing campaigns
The State of Play The Ticking Timebomb 78.8% of Children/Young People in Oxfordshire do not meet the CMO’s recommended activity guidelines of 60 minutes per day 3
Sport and physical activity levels by local authority Nov 2017-2018 59.4% 62.6% 67.0% 68.6% 68.0% 73.4% 74.4% 15.2% 12.3% 9.5% 12.3% 16.4% 9.2% 11.1% 25.5% 25.1% 23.5% 19.1% 16.4% 15.4% 15.6% England Active Cherwell Oxford South Vale of White West Oxfordshire Oxfordshire Horse Oxfordshire Inactive Fairly Active Active Source: Sport England, Active Lives, Nov 17 to Nov 18, age 16+, excluding gardening
Breakdown of inactive behaviour England 1.7% May 16/17 14.2% 9.8% May 17/18 1.7% 14.3% 9.3% Oxfordshire Active May 16/17 11.7% 9.1% 1.4% 1.5% May 17/18 9.2% 8.4% 0% 5% 10% 15% 20% 25% 30% Nothing Light Only 1-29 minutes Source: Sport England, Active Lives, May 16 to May 18, age 16+, excluding gardening 5
The financial impact of inactivity Health costs of physical inactivity AVERAGE COST PER 5 YEARS 1 YEAR 100,000 POPULATION £44,344,064 £8,868,813 £1,344,828 Disease category cost breakdown per year CANCER DIABETES CORONARY CEREBROVASCULAR BREAST LOWER GI HEART DISEASE CANCER e.g. e.g. stroke DISEASE Bowel cancer £1,099,122 £4,033,280 £594,555 £2,070,540 £667,425 SOURCE: Sport England commissioned data from British Heart Foundation Health Promotion Research Group for PCTs, reworked into estimates for LAs by TBR Year: 2009/10, Measure: Health costs of physical inactivity, split by disease type 6
Focusing resources Source: The value of getting people active from different starting points. HM Government, A New Strategy for an Active Nation 7
Leadership Forum Priorities 1. Increase the knowledge and capabilities of the health care professional network. 2. Co-ordinate and promote local and national campaigns 3. Collaboration and integrated, layered investment in places 4. Targeted funding through trusted organisations who can reach and engage with communities/audiences 5. Focused investment on people with long term health conditions 6. Active travel and active design so that activity is built into everyone’s everyday 7. Target major employers with a high number of low socio- economic workers to promote workplace health and wellbeing. 8
New Investment Opportunities 1. £120,000 for healthcare professional workforce development across BOB STP- social prescribing focus as one option in Oxon. 2. £375,000 additional investment in Cherwell to expand Families intervention programme to Bicester and Kidlington 3. £75,000 for 14-19 interventions in Oxford CIZ and Cherwell 4. £375,000 for Expansion of Healthy Place Shaping across the County over 3 years 5. £250,000 for roll out of Active Environment pilots across the County 9
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