Activating Audiences. Accelerating Growth. Miki King Chief - PowerPoint PPT Presentation

INMA 2020 Activating Audiences. Accelerating Growth. Miki King Chief Marketing Officer

“... I don’t know where to start …” Seattle, WA (Age 36) “... keeping up is overwhelming …” Los Angeles, CA (Age 22) Source: Washington Post Subscriber Survey 2019

“... I don’t know where to start …” Seattle, WA (Age 36) “... keeping up is overwhelming …” Los Angeles, CA (Age 22) “... there’s just too much news to sift through…” “... I don’t have enough time dedicated to reading everything…” Tampa, FL (Age 41) Dallas, TX (Age 44) Source: Washington Post Subscriber Survey 2019

“... news was just news back in my day…” “... I don’t know where to start …” Des Moines, IA (Age 98) Seattle, WA (Age 36) “... keeping up is overwhelming …” Los Angeles, CA (Age 22) “... there’s just too “... there has to be a much news to sift better way …” through…” “... I don’t have enough time Anchorage, AK (Age 65) dedicated to reading everything…” Tampa, FL (Age 41) Dallas, TX (Age 44) Source: Washington Post Subscriber Survey 2019

“... news was just news back in my day…” “... I don’t know where to start …” Des Moines, IA (Age 98) Seattle, WA (Age 36) “... it’s all fake news …” “... keeping up is Washington, DC (Age 73) overwhelming …” Los Angeles, CA (Age 22) “... there’s just too “... there has to be a much news to sift better way …” through…” “... I don’t have enough time Anchorage, AK (Age 65) dedicated to reading everything…” Tampa, FL (Age 41) Dallas, TX (Age 44) Source: Washington Post Subscriber Survey 2019

Inform. Connect. Activate.

Inform. Connect. Activate.

Recirculation in The Washington Post app +13% Click Rate Optimizing the Most Reads feed. 33% Adoption Rate Users who chose the new build over the old.

Inform. Connect. Activate.

Black NFL Coaches They are losing patience with a broken system.

The Afghanistan Papers A secret history of our longest armed conflict.

DEA Opioid Database Drilling into the pain pill database.

Inform. Connect. Activate.

2020 Candidate Quiz Which candidate agrees with you?

Subscriber Growth

Subscribers Are The Most Engaged Users 48X 144 Pageviews 3 Subscriber Non-subscriber

Inform. Connect. Activate.

Thank you