Academic Program Review Strategic Communication Plan Board of Trustees May 5, 2011
Academic Program Review Strategic Communication Plan Communication Communications Widely Plan Disseminated to Resonate (Chancellor, Provost, Executive Staff, Deans, Department Chairs, AVC UR ) with Key Constituencies Content of Communication Purpose of APR • Desired Outcomes • Criteria for Evaluation of • Focus and Programs Frequent Relationship to Budget Cuts • Communication Relationship to GA Review of • Unnecessary Duplication
Faculty Concerns Budget Process is concerns vs. unfamiliar to Challenges academic campus program community review Fear of unknown Are we listening sparks rumors and responding?
Opportunity to better Honor UNCG’s historic position the university for strengths and maintain the future and enhance the essentials of a higher the quality of education education experience. for our students. Key Messages Acknowledge this is a Inclusive process. There time of uncertainty for will be opportunity for all UNCG and people are voices to be heard. concerned.
Engagement Develop and Understand your consistently audiences and their integrate key concerns messages into communications Target multiple areas to build consensus Tailor approaches and delivery Evaluate efforts. Do methods to audiences feel they demographics and are being heard? communication Are we listening preferences of each and responding? audience – there will be overlap
Primary Types of Communication • Information Dissemination : Found in all types of communication, often the dominant element in administrative functions. • Community Building: Builds consensus. Lays the foundation for efforts to succeed. • Persuasive: Aimed at building a case that justifies the desired action.
APR Communication Model Face-to-Face, Forums, Media, Word-of-Mouth, Events, Website Video, E-Mail, Social Media E-Newsletters
Key Constituencies Internal Best Ways to Engage Forums, email, web site, video, Campus Faculty Weekly, mail, small group meetings Forums, email, web site, video, Carolinian, Students flyers, social media Forums, email, web site, video, Campus Staff Weekly, small group meetings Forums, email, web site, video, Campus Faculty Senate Weekly, small group meetings Forums, email, web site, video, Campus Staff Senate Weekly, small group meetings Student Forums, email, web site, video, Campus Government Weekly, small group meetings Association Administration Meetings, e-mail, website, video (including BOT)
Key Constituencies External Best Ways to Engage Alumni & Personal contact, magazine, e-newsletters, Friends web, social media, events, video, media Print and electronic media, web, radio talk Community shows Personal contact, magazine, e-newsletters, Donors web, social media, events, video, media Legislators Personal contact, email, media Prospective Print and electronic media, web, radio talk Faculty & Peers shows, video Prospective Web, email, social media, video Students
Response to Comments & Inquiries Do’s Don’ts Share feedback received Ignore feedback Respond to all feedback in a timely manner Use standard responses Prepare talking points for committee React to letters to the editor members, administrators, and BOT usage Determine when Chancellor’s voice is Limit to one spokesperson needed React negatively to comments Write op-ed pieces during meetings Personalized and multiple forms of communication for different audiences
Academic Program Review COMMUNICATION PLAN
Faculty/Staff Purpose Time Method 04/27/2011 Faculty Senate Forum University Program Review 04/28/2011 Committee Meeting with Department Chairs/Heads and Program 05/03/2011 Directors, Unit Deans, and Faculty Engage UNCG Senate Leaders and Senators community Meeting with past Faculty Senate 05/05/2011 chairs Unit Committee Chair and members retreat August Chancellor State of the Campus address Provost Academic convocation September Faculty Senate Forum
Faculty/Staff (cont’d) Purpose Time Method Opportunity to provide May, 2011 through feedback and ask Feedback form on APR web page end of process questions Timed to be Update to campus released same day Campus email from Provost or community BOT receives APR Chancellor update
Students Purpose Frequency Method Feedback form on APR web page, Opportunity to provide undergrad and graduate forums May, 2011 through feedback and ask end of process sponsored by student government questions associations Regular updates of May, 2011 through Carolinian articles, social media, process end of process flyers, video, forums, web site
Alumni, Friends, Community, Donors, Legislators Purpose Frequency Method Coincide with key decisions being Inform Community of announced – May Op-ed pieces, video, web site process 2011 through end of process August Summer Magazine (online) Engage Alumni October Update in Fall Magazine (print) Academic Year Op-ed pieces, video, web site, social Engage Community media 2011-2012
QUESTIONS?
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