I E M C S
About us MICES 2017 / sebastian.russ@tudock.de / About us
Development Consulting more... more... more... more... Search Magento Experience People Services michael.wolf@tudock.de Initial analysis FACT-Finder Solr Search management Epoq Fredhopper Frontend analysis Celebros SEMKNOX abdullah.zahir@tudock.de KPI monitoring more... Optimize ranking Evaluate search tools sebastian.russ@tudock.de and many more... MICES 2017 / sebastian.russ@tudock.de / About us
Search management workfmows MICES 2017 / sebastian.russ@tudock.de / Search management workfmows
Search result quality Continuous optimization Initial analysis Status quo Time MICES 2017 / sebastian.russ@tudock.de / Search management workfmows
Initial analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Search result quality Initial analysis Time MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Product data User behaviour Onsite search Search quality MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Data analysis Search term analysis Search configuration Comparison Evaluation / to-dos MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Data analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
ID Name Category Size Check: Quality 10001 Jacket Coats & Jackets XL 10002 Jacket Coats & Jackets L Consistency 10003 Leather Jacket Jackets 42 10004 Parka Coats & Jackets M-L Gaps 10005 Parka - M-L 10006 Jacket Jackets S 10007 Coat Jackets M 10008 Jacket Jackets - 10009 Vest Jackets L 10010 Leather Jacket - 44 10011 Jacket Jackets XL 10012 Jacket Jackets XXL 10013 Coat - L 10014 Jacket Jackets L MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Data analysis
Search term analysis MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Search term: Clusters: Jacket Category Leather Jacket Attribute Category men‘s jacket xl Attribute Category Attribute winter parka Attribute Category wool coat Attribute Category jacket size 42 Category Attribute shipping Service blue jacket Attribute Category 10009 Vest ID Category grey women coats Attribute Attribute Category brown leather jacket Attribute Attribute Category levis jacket Brand Category 10014 ID Jacket Category MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Search term analysis
Search confjguration MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Search configuration Synonyms Ranking Common topics Campaigns Suggest Technology based topics SEMKNOX Celebros Solr Fredhopper Epoq FACT-Finder Ontology Ontology Analyzers Analyzers Bandwith Preprocessors Concepts Concepts Filters Filters Similarity Bandwith Mappings Mappings Query/index time Search passes Similarity Analyzers Analyzers Multi-term synonyms Search passes MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Search confjguration
Comparison MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis
Data analysis Search term analysis Search configuration Comparison Evaluation / to-dos MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Initial analysis / Comparison
Continuous optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
Search result quality Continuous optimization Time MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
Test and deploy Pick search terms Continuous optimization Optimize search results Check search results MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
Pick search terms MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
number of searches diversity search term complexity MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
Top searches Longtail MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
Top searches Zero Results MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
Top searches KPIs Samples Clusters Zero results MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Pick search terms
Identify trends MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
Optimization Transactions Click through rate Number of searches time in weeks MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends
Wasted opportunity Transactions Click through rate Number of searches three weeks later time in weeks MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends
this week 100% Swimwear Underwear percentage of clustered topics Winter sports 0% Week 01 Week 52 time in weeks MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Identify trends
Clustering search problems MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
What? Why? Things to document: Problem cluster: Searching for There‘s no information like Date Search term Data „crew neck shirt“ „crew neck“ or similar in Metrics KPIs returns zero results. the product feed. Problem Solution Deployment (date) Searching for There‘s no filter Date Search term Search configuration „levi‘s jeans“ doesn‘t configured to replace Metrics KPIs return the same results the apostrophe in Solr‘s as searching for analyzer chain. Problem Solution „levis jeans“. Deployment (date) Searching for The category is called Date Search term Synonyms „nike apparel“ „clothing“. The synonym Metrics KPIs returns zero results. „clothing“ = „apparel“ is not configured yet. Problem Solution Deployment (date) MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Clustering search problems
Data Synonyms Search configuration MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Clustering search problems
Data Synonyms Search configuration MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Clustering search problems
Data Synonyms Search configuration Ranking Analyzer Suggest MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Clustering search problems
Project A Project B Project C Data Synonyms Search configuration Low data quality Good data quality Average data quality Only basic ranking Poor ranking Well defined ranking Low precision Low precision High precision MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Clustering search problems
Why it‘s worth the effort MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization
Search result quality Optimization freeze - New products - New trends - New technology - Changes in user behavior - Data errors Time Analysis Implementation Continuous optimization MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Continuous optimization / Why it‘s worth the effort
Questions? MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Questions?
Thanks :-) MICES 2017 / sebastian.russ@tudock.de / Search management workfmows / Thanks :-)
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