About G.U.L.F . S ustainable S eafood Program under Audubon Nature Institute Aquarium, Zoo, Insectarium and other educational facilities in New Orleans G.U.L.F . Founded in 2012 Home-grown, boots on the ground program Fishery Outreach and Certification Improvement Education Proj ects
Regional Program
Our Definition of S ustainability Ecosystem Economy Culture and Heritage Wildlife + Way of Life
Trending • NRA ’s 2016 Trends feature local and sustainable food heavily in the top 10 • S ustainability is a fixture at international seafood expos • S ustainability plays heavily into marketing campaigns
Why S ustainability Matters The New Normal Market Access New Markets Current Markets S tability Not a price increase guarantee
Companies with S eafood S ourcing Policies
Community Engagement and Outreach Festivals App and Pocket Guides Industry engagement Restaurant program
Restaurant Program Chef Council Goals: Tenney Flynn, Chair Create a community of Cory Bahr restaurants dedicated to Alan Ehrich local, sustainable seafood Kristen Essig Train front of house staff Adolfo Garcia to be ambassadors for the Gulf seafood industry Brian Landry Chris Lusk Annual dinner series and Chris Lynch “ edible outreach” events throughout the year Ryan Prewitt S usan S picer
Restaurant Partners Angeline Curious Oyster Co. Palace Café Atchafalaya Cotton – Monroe Peche S eafood Grill Audubon Clubhouse Café Dante’s Kitchen Purloo Balise Dickie Brennan Restaurant R’ evolution S teakhouse Bayona GW Fins Ruffino’s – Baton Rouge Borgne High Hat Café Ruffino’s on the River - Lafayette Bourbon House La Petit Grocery Tableau Carmo Meauxbar Y e Olde College Inn Carrollton Market Nonna – Monroe
S ustainability Certification Responsible Fisheries Management scheme based on F AO/ IS O standards and principles Code of Conduct for Responsible Fisheries Ecolabelling Guidelines IS O 17065
S ustainability Certification Regional certification tailored to Gulf fisheries Origin + sustainability Two fisheries in assessment now Blue Crab Oyster
Fishery Improvement Proj ects (FIPs) Tool to identify what fisheries management does well Highlight areas of improvement Advance our fisheries to greater sustainability
FIPs developed under GS MFC ODRP- Marine Advancement Plans Gap assessment s done using same F AO document s: F AO Code of Conduct for Responsible Fisheries- converted into operational form as the “ Caddy Checklist” (F AO Fisheries Circular 917, by John Caddy) Provided recommendat ions for areas t hat did not meet full scores Engage bot h managers and indust ry members
MAPs- developed under GS MFC ODRP Florida blue crab Mississippi blue crab Florida stone crab Mississippi shrimp Alabama blue crab Texas blue crab Alabama shrimp Texas shrimp Louisiana shrimp
MAPs- Currently active Florida blue crab Mississippi blue crab Florida stone crab Florida shrimp Mississippi shrimp Alabama blue crab Texas blue crab Alabama shrimp Texas shrimp Louisiana shrimp Louisiana crawfish
Next S teps Continuation of current proj ects Certificat ion, FIPs, Outreach Phase 2 of Certification Ecolabel Traceability
Thank you John Fallon Assistant Director j fallon@ auduboninstitute.org Laura Picariello Technical Programs Manager lpicariello@ auduboninistitute.org
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