A Vision for the Future of the Barossa Region -Pet er Joy Region - PowerPoint PPT Presentation

A Vision for the Future of the Barossa Region -Pet er Joy

Region Context

O u O ur C o C ol l ec ect i ve ve Pu Pur pose Heal t h Educat i on Enj oym ent /Happi ness C om m uni t y W el f ar e… To i m pr ove t he SO C I AL and EC O NO M I C pr osper i t y of t he Bar ossa r egi on Busi ness Pr of i t abi l i t y Househol d D i sposabl e I ncom e Em pl oym ent W eal t h…

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O u O ur Vi Vi si si on on: D EFI EFI N E N E W HO W H W E W E ARE, AR O U R O U I D EN TI D E TY TY W hat W h t hi hi ngs ng W e ar e one of t he wor l d’ s gr eat wi ne r egi ons l ook ook l i ke ke i f f we we Bar ossa i s t he pr e- em i nent Shi r az pr oduct i on succeed eed… r egi on i n t he wor l d

Shi Sh r r az/Syr a r ah a • Shi r az i s one of t he m ost popul ar wi ne st yl es i n t he wor l d • Aust r al i a i s t he second l ar gest pr oducer of Shi r az i n t he wor l d • Bar ossa i s t he hom e of t he wor l d’ s ol dest , cont i nuousl y pr oduct i ve Shi r az vi nes • O ver 90% of t he wi ne expor t ed f r om t he r egi on i s Shi r az • Shi r az i s f uel l i ng t he gr owt h of expor t s, par t i cul ar l y i n C hi na • Bar ossa’ s r eput at i on i s bui l t on 1 70 year s of Shi r az pr oduct i on

Shiraz/Syrah Val ue of wi ne expor t ed ( $’ 000) . Bar ossa Zone. M AT June 201 9 Li st i ngs of Shi r az i n London’ s T op 1 0 wi ne shops

What things WHAT DO WE DO? look like if we EVERYTHING we do delivers on a unique, consistent succeed… brand promise and experience. “Any bad wine coming out of the Barossa hurts me” Peter Lehmann

W h W hat i s s ou our Br Br an and d Pr Pr om i se se? I t needs t o: • del i ver on t he needs, desi r es and expect at i ons of our cust om er s • be cr edi bl e and t r ue t o who we ar e • be di st i nct i ve and di f f er ent t o ot her r egi ons • be gl obal

O ur r eput at i on has been bui l t f r om 1 70 year s of wi ne m aki ng. G r eat qual i t y r ed wi ne m aki ng. 1 6. 5 m i l l i on bot t l es x 2 peopl e x 1 70 O u O ur Br Br an and year s = 5. 5. 6 6 Bi Bi l l i on on I m pr essi ssi on ons Pr Pr om i se se These i m pr essi ons ar e what t he wor l d knows and expect s of us The char act er i st i cs of our wi nes ( m ai nl y shi r az) ar e t he char act er i st i cs of t he r egi on

OUR BRAND HAS VALUE W h W hat t hi hi ng ngs O ur Br and ( t he wor d Bar ossa) i s wor t h l ook ook l i ke ke i f f we we $500 million a year… succeed eed… …when we at t ach t he wor d t o wi ne, vi si t or and f ood exper i ences t hat del i ver on t he pr om i se t hey get t wi ce t he pr i ce as f r om any ot her r egi on!

O ur O u C ur C u r ent Br Br and an d Va Val ue ue Export value of ’Barossa Valley’ labelled wine (June 2019) = $1 9. 46 per l i t r e Export value of ’South Australia’ labelled wine (June 2019) = $1 0. 58 per l i t r e ( C l ar e = $8. 73, M cLar en Val e = $1 1 . 44) Annual Volume of Barossa Zone wine exported Dec 2018 = 1 2. 4 m i l l i on l i t r es Premium Brand Value 2019 = 12.4 million litres x $8.89 per litre … $1 1 0 m i l l i on

P a g e 1 8 I f f we we can ca gener ge at e e a a pr pr em i um um of of $1 1 1 1 0 0 m i m i l l i on on a a year ye f f o or ou our wi wi ne, ne we we sh shoul d d be be abl abl e e t o o do do i t f f o or f ood, ood t our ou i sm sm an and d ever ev er yt hi hi ng ng el el se se!

SHARED SH PR PRO SPE PERI TY TY W hat W h t hi hi ngs ng That everyone understands and appreciates the l ook ook l i ke ke i f f we we interrelated nature of the region’s prosperity and succeed eed… supports a common purpose.

“ Success com es f r om a com pel l i ng pur pose, t i ght l y i m bedded i n an i nt er l ocki ng syst em of val ue cr eat i on, and does so i n a way t hat i s di f f i cul t f or ot her t o i m i t at e” . C ynt hi a M ont gom er y, Pr of Busi ness St r at egy Har var d Busi ness School

O u O ur C o C ont ex ext • Regi onal t owns ar e dyi ng, l osi ng popul at i on and econom i c vi abi l i t y • C l i m at e change i s put t i ng at r i sk agr i cul t ur al pr oduct i on… wat er secur i t y, sever e weat her event s et c • G l obal l y, t he ant i - al cohol l obby i s gai ni ng m om ent um • C onsum er s ar e f i ckl e and di st r act ed by br i ght shi ny t hi ngs ( M cLar en Val e) • W e cannot r el y on gover nm ent and bi g busi ness t o hel p us • Local and gl obal econom i c gr owt h i s sl ow and vol at i l e ( C hi na t r ade) • Technol ogy cont i nues t o di sr upt busi nesses and dem ands l ower cost s and gr eat er ef f i ci enci es

St St r r a at eg egy. An An ever - adapt adapt i ng ng pl pl an an f f o or ho how t o o get ge t o o wher er e e we we wa want t o o be be. W h W hat do do we we need eed t o o do do?

O n O ne O r gan gani sa sat i on on Bar Bar ossa Au Aust r r al a i a a I nc • Vi si t at i on & Event s • W i ne & Food • G r apes, Agr i cul t ur e & Envi r onm ent • C om m uni t y & D evel opm ent • Educat i on & Lear ni ng A new Boar d and M anagem ent

O n O ne I de dent i t y O ne l ogo Use t he ‘ T r ust M ar k’ t o cont r ol , def i ne and r ewar d peopl e and or gani sat i ons t hat del i ver t he vi si on

O n O ne Vo Voi ce ce Ar t i cul at e our bel i ef s, cul t ur e and val ues Enl i st t he whol e com m uni t y Resur r ect , own and t ake ‘ Be C onsum ed’ t o t he wor l d C r eat e one websi t e gat eway t o t he r egi on

M ul M u t i pl pl e e Fund undi ng ng C om m er ci al Levi es, G r ant s Pool exi st i ng r esour ces and f undi ng Act i vi t i es & Subsi di es D evel op new i ncom e sour ces and com m er ci al oppor t uni t i es M em ber shi p Fees & Ser vi ces G o t o gover nm ent as one r egi on Bui l d and suppor t soci al ent er pr i ses t hat hel p l ocal char i t i es and i ni t i at i ves

The Best Part The Bar ossa i sal r eadya gr eatr egi on, a gr eatcom m uni t yand a power f ul br and. W e ar e cust odi ans. W e need t o car e f or , pr ot ectand i m pr ove t he r egi on f or f ut ur e gener at i ons.