A project by the association: In partnership with: sponsored by: - PowerPoint PPT Presentation

A project by the association: In partnership with: sponsored by:

MASKBOOK // PRESENTATION Maskbook is an international and creative action for the climate , developed and implemented by the association Art of Change 21 . Maskbook is the fjrst action aimed at the general public on the link between health, pollution and climate and is an amazing, collective and international work of art. The Maskbook Project includes exhibitions, workshops, events, a mobile App and an international portrait gallery on maskbook.org. This cultural and environmental action already mobilizes thousands of people from more than 30 countries . The Maskbook app is sponsored by the United Nations Environment Programme (UNEP) and collaborates with the Climate and Clean Air Coalition (CCAC) .

MASKBOOK // OBJECTIVES T o mobilise people on The impacT of climaTe change and on The link beTween climaTe change , polluTion and healTh Through arT and culTure . T o creaTe a one - of - a - kind collaboraTive and worldwide work of arT . T o offer a means of parTicipaTing and promoTing creaTive and ecological ideas and soluTions To everyone . T o flip The poTenTially worrisome image of The mask in order To make iT a means of expressing everyone ’ s creaTive originaliTy and ecological soluTions .

MASKBOOK // MAIN FIGURES • More than 2 000 masked portraits on maskbook.org • 30 countries involved • About 50 creative mask workshops of creation of masks in France, China, Kenya… Having gathered more than 900 participants • 6 exhibitions in France, China... • 50 personalities in the fjeld of sustainable development area (Achim Steiner, Jacqueline McGlade, Nicolas Hulot, Valérie Masson-Del- motte) and from the creation (Yann Toma, Lucy Orta, Wen Fang ...) have already created their masks. • More than 10 000 visitors on the web site www.maskbook.org within six months.

MASKBOOK // an acTion accessible To all Everybody is invited to take their portrait (or selfje) with a mask of their creation (by hand or digitally) and to share it online in the international portrait gallery on Maskbook.org . Thousands of portraits of masked people have been collected from around the world creating a global unique and col- lective piece of art. Artists, involved celebrities eco-designers, ethical stylists, makers, inventors, DIY specialists and upcycling are all part of the adventure! Everybody can also use the Maskbook mobile app to create his masked portrait in less than 2 minutes , and send it on his social networks.

MASKBOOK // THE ONLINE PORTRAIT GALLERY The www.maskbook.org site includes an international gallery of more than 1500 portraits coming from more than 30 diffe- rent countries , a search engine , a page of news and a map of the world of portraits . It is available in three languages (French, English and Chinese) and is adapted to mobiles .

MASKBOOK // THE WORKSHOPS The Maskbook workshops are at the heart of the project. Over 40 have already IN FRANCE (Selection) taken place between Paris, Nairobi and Bejing! La Recyclerie Alternatiba Village New workshops will soon be organized in Belgium , in Ecuador , in Morocco … « Générations Climat » place – COP21 They allow for everyone to participate in a fun a friendly way . Each workshop « Grand Palais-Solutions COP21» has its own individual theme. People join together to create a mask using « La Galerie » by World Effjciency - COP21 principles of creation, of DIY, of « upcycling » . World Effjciency Les Respirations « Front de Mode » market Summer University ACIDD « La Paillasse » - Noise la ville The offjces of the association Bloom The offjces of SNCF Voyages The offjces of Greenfmex Sorbonne University Novethic International Weather and Climate Forum UP Fest - La Bellevilloise IN CHINA (Selection) Beijing Design Week The offjces of the CCDI group Tianjin University China Youth Climate Action Network IN KENYA UNEP headquarter Kangemi Resource Centre

MASKBOOK // THE WORKSHOPS 1 First of all, it is about creating a mask with recycled objects. 2 Then, to be photographed. Finally the « masked portrait » 3 is integrated on the interna - tional online portrait gallery Maskbook.org and exhibited!

MASKBOOK // EXHIBITIONS e xhibiTion : (in France) Sorbonne University, « La Recyclerie » (Paris), « Générations Climat » place – COP21, « Grand Palais-Solutions COP21 », « Galerie » by World Effjciency - COP21, (In China) Institut Français (Beijing) During the COP21 a prestigious Maskbook exhibition took place at During the COP21, MASKBOOK was also exhibited the Grand Palais in Paris, during the “Solutions COP21”. in Beijing on the façade of the Institut Français. In October 2015, it was also part of the exhibition “le Méridien Climatique” at the Université Paris Sorbonne.

MASKBOOK // THE APPLICATION The Maskbook app is an Art of Change 21 and United Nations Environment Programme (UNEP) engaged and fun action, in collaboration with the Climate and Clean Air Coalition (CCAC) and developed in partnership with Kiss the Future / Les Agents Spéciaux. The application was launched during the United Nations Environment Assembly (UNEA2) press confe - rence at their headquarters in Nairobi (Kenya) in may 2016 . It gave way to demonstrations during the UNEA2. The Application allows you to create a mask in a digital , creative and engaged manner for the environment . The idea is to place the « virtual anti-pollution mask » on your portrait, personalise it, transform it with a range of different options . By participating in Maskbook , people are contributing both to a global collective artwork and a project mobilizing the world to defend their health as it is affected by pollution and global warming. The Maskbook App allows you to express your creative and ecological solutions and therefore to act in favor of climate and to share your message . A second version of the Maskbook Application will soon be developed with the support of the UNEP . It is available on Apple App Store and Google Play .

MASKBOOK // A DIVERSIT Y OF MASKS « DO IT YOURSELF » : Hand made, from anti-dust masks, paper masks or from objects allowing to create a mask... The custo - misation is based on the principles of creation, of DIY, of “upcycling”… It’s a question of participating in a circular economy in order for the mask to become a solution. DIGITAL : With a software that allows you to create a digital mask (with Photoshop, Gimp). SPECIAL : Innovative and unedited masks are created for Maskbook. For instance, eco-designers of Solar Sound System have created a 3D mask with 3D Scan and 3D printer.

MASKBOOK // THE HEALTH-POLLUTION-CLIMATE LINK Maskbook is the fjrst action intended for the general public on the link between health and climate , which today has be - come a major issue on a worldwide scale . The effects of global warming on health are increasing: aggravated effects of pollution on our health, increased exposure to UV rays, heat wave impacts on the rise,displacement of diseases with those of the species, etc. This thematic is attracting signifjcant media attention since the COP21 and has become the object of many scientifjc conferences and reports from the World Health Organization, the UNEP, The Lancet … The health-environment link is a major thematic for 2016, for the Ministry of Ecology and Sustainable Development , for the UNEP ... Picture : www.who.int

MASKBOOK // WEN FANG, LEADING ARTIST The Chinese artist Wen Fang , one the “ 21 ”, initiated the idea of the Maskbook project on November 2014 in Paris. “In China, since we all wear masks to protect us against the pollution, we say that Facebook for us should be re- named Maskbook.” This famous international artist is regularly exhibited in the most prestigious galleries and foundations in China, France but also Korea and Italy. She was in Paris from the 4th to the 10th of December du - ring COP21 . She greatly contributes to the dynamic of the project in China.

MASKBOOK // PARTNERSHIP WITH THE UNEP UNITED NATIONS ENVIRONMENT PROGRAMME Art of Change 21’s partnership with the United Nations Environment Programme (UNEP) on the Maskbook project consists of several initiatives : • The development and the launch of the Maskbook mobile app in partnership with Climate and Clean Air Coalition and Les Agents Spéciaux / Kiss the Future. • a Maskbook exhibition + a booth with an animation (photocall, workshop, demonstration of the mobile app…) in UNEP headquarters in Nairobi during the #UNEA2 (23-27 May 2016) • a Maskbook workshop with the top management of the United Nations Environment Programme (UNEP) including Executive Director Achim Steiner , Chief Scientist J acqueline McGlade , the 30th of May 2016 • a Maskbook workshop in Kangemi (a poor district of Nairobi) in partnership with UP Nairobi and Climate and Clean Air Coalition during #UNEA2 , the 21st of May 2016 • an action at the Habitat III in Quito, Ecuador, with a stand and workshops, in October 2016 • a big event during COP22 in marrakesh, and many others events to come... Achim Steiner pendant un atelier Maskbook au PNUE Helena Molin Valdés, Executive Head of the Climate & Clean Air Coalition (on the left) and Naysan Sahba, Direc - tor of Department of Commnunication and Information of UNEP (on the right) Démonstration App Maskbook lors d’UNEA2 par Alice Audouin