A A SITUATION SITUATION A A SITUATION SITUATION 1 A A - PDF document

Communication Rx: Why Your Chapter Communications Need a Check-up A A SITUATION SITUATION A A SITUATION SITUATION 1

A A SITUATION SITUATION A A Remove the clutter. Focus on SITUATION what really matters and you can SITUATION stand out and create real ROI for your chapter. A A SITUATION SITUATION 2

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Salvation Army Domestic Violence Response A A SITUATION SITUATION A A SITUATION SITUATION Discussion What recent news story had you thinking “we should have commented on that issue.” Have members expressed the desire to see their point of view represented in the news? 4

A A SITUATION SITUATION A A SITUATION SITUATION • Critical for media trying to stay current ‐ Breaking news stories ‐ Click ‐ Gate A • What’s Trending? A ‐ Google Search Trends ‐ Twitter and Facebook SITUATION SITUATION • News sites ‐ Most read articles ‐ Topics • Blogs ‐ What’s getting play? ‐ Comments 5

Doing this can actually increase ROI, Results and Respect . A A What’s your Real ‐ Time Strategy? SITUATION SITUATION A A SITUATION SITUATION 6

A A SITUATION SITUATION A A SITUATION SITUATION SPIKE: Group Exercise (5 minutes) Part of your job is to get members to understand that you inherently know what’s important to them and that your communications and content are always delivering value. In your group select three times in a year members need to hear from your organization. Consider the following: • What information will impact them the most? • How will you communicate what you are doing to help or support them at these important inflection points? • What issues may have patient-centric timing? Come up with a list of topics and consider timing of your message. 7

• 8 C’s of Effective Communications: 8 C’s of Effective Communications: – Clear – Precise messages Clear – Precise messages – Compelling – What’s your signature story? Compelling – What’s your signature story? – Congruent – Aligns with voice, vision & values Congruent – Aligns with voice, vision & – Current – Recent = Relevant – Conflict – What’s the shift? values – Contrarian – How do you differ? Current – Recent = Relevant – Commercially-viable – Appeal to many Conflict – What’s the shift? – Comic-relief – Funny = Fun Contrarian – How do you differ? Commercially ‐ viable – Appeal to many Comic ‐ relief – Funny = Fun A A SITUATION SITUATION On ‐ The ‐ Spot Coaching 8

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A A SITUATION SITUATION Thank You 10