6 month activity covering 2500 schools 15 lacs 12 cities More - PowerPoint PPT Presentation

6 month activity covering 2500 schools 15 lacs 12 cities More than students 750 matches participating Affjliated with school sports 78 federation of mentoring camps india Special career 12 celebrity 12 former international 4 international offmine forums for meet mentors cricketers mentoring the interacting with students parents in all 12 and greets and school camps through out the activity cities press

An interschool cricket initiative to promote grass root cricket and identify promising cricketing talent. Co Promoted by School Sports Federation of India (Government of India) Format – T 20 Cricket tournament

T H E MODULE 2500 Schools 15 lac Participants 13 cities Age group – U16 1500 T eams 750 Matches

SCHOOL Chandigarh - 166 Delhi – 640 Jaipur – 50 Lucknow – 250 LIST Ahmedabad – 100 Kolkata – 111 Mumbai – 510 Hyderabad – 100 Pune - 125 Bangalore - 165 Chennai – 150 Kochi – 200

TIMELINES Pre Registration and Introduction 1 st Aug – 1 st Sept 15 th Aug– 15 th Sept Career Counselling UPCOMING 15 th Sept – 15 th Nov School Rounds 1 st Nov – 30 th Nov Mentoring – Cricket Camps 15 th Nov – 10 th Dec City Round last week of Dec Finals

RE REGISTRATION ALL FOR ENTRIES AWARENESS DRIVE & EVENT KICK OFF INTRODUCTORY LETTERS TO  2500 school principals and BE SENT TO  1500000 Parents  22500 Participating Students  Posters to be put up in all participating Schools.  Goody Bag for all Participating School 360 DEGREE AMPLIFICATION THROUGH SOCIAL MEDIA, RADIO SPOTS AND WEBSITE

CAREER FORUM SEMINAR PARENTS TO BE INVITED FOR A CAREER FORUM ON SPORTS 1. Registered School Parents to be invited in a forum on Career in Sports. A Short Film to be played at every 2. location highlighting various opportunity in the fjeld of sports. 3. Prominent speakers from the fjeld to address the 4. Forum . An Interactive platform to be created for sponsors which will bring together key decision makers.

Inter School 20 over SCHOOL matches ROUND  770 Matches to be played at School Round  20 over match to be played at school round within schools.  Bigger Cities to be divided into multiple zones  Each Zone to be further divided into subzones of 10 school per subzone. This will ensure Even Participation for all Schools.  Match to be played at Cricket Board Affjliated Grounds  1 Winner per subzone to be selected according to Net Runrate  Net run rate to be calculated by points

CITY ROUND- MENTOR  Prominent International cricketers to mentor all the City Round Participants.  These Camps to be a stepping Stone for participants to groom them for the next level in professional Cricket.  Celebrity Mentors to train these teams in a three day Intensive camp at respective Cities .  Over 2300 students to particpate in an Intensive Mentoring Camp Spanning over 90 camps in over 12 cities.  These Camps will cover every aspect of cricket – Batting, Bowling , Fielding, Fitness,Etc.

FINALS Finals 20 over matches  Finals to be conducted at Mumbai.  Selection through elimination at City Round  Competing teams to play each other till the best team is selected  The winning teams to get a chance to get trained under their city IPL franchise coaches  Finals to get 360 Degree coverage via Social Media, Radio & PR Advertorials  Celebrity Cricketers and Cricket Board Offjcials to be present during the Finals  Grand Prize Distribution Ceremony to be held.

GRATIFICATION GIFTS HAMPERS WORTH MORE THAN 50 LACS. The winning team and star 3 Best Batsmen to be sent to Sehwag players to be further trained to Institute or its likes for represent the School Cricket further training World cup T eam for India 3 Best Bowlers to be Delhi Dare Devils to sent to the MRF Pace mentor budding talent Institute for further under their training training camps Prize money worth 10 lac for Gratifjcations for Principals and the winning and runners up Sports T eachers. team Participating schools to get a goody bag along with registrations

MARKETING PLAN  Interactive Website  Social Media hype at various platforms  Print media  Radio  Television  PR drive  Canter activities

 Website Radio On Ground Activation & Social Media  Chance to win prizes through Daily quiz and contest online  The website will have live updates on the match schedule, matches played, updates on future rounds and team progress  Live chats and cricket tips by renowned Cricketers. AMPLIFICATION  A regular Q&S platform will be available with more than 5 to 6 experts

E T I S B E W INTERACTIVE WEBSITE  T o carry the latest news on the event  Schedules, Results and Match Updates  Live video  Chats with Experts  Q&A sessions with mentors  Trivia and Polls  Behind the Scene Updates  Cricket related Quiz Search engine optimization

Dedicated Facebook Page - Games Results, Images, Trivia and Polls Live Chats and Regular Updates SOCIAL MEDIA - Chats with Cricket legends, Q&A, Behind the scene updates Create Facebook Events Cricket related contest with weekly prizes Facebook Ads Videos Score and schedule columns

SOCIAL MEDIA TWITTER & YOUTUBE  Unique Hashtags Videos to be uploaded for the matches played  Mentoring Camps and Career Forum clips to be  Leverage partnerships with celebrity twitterati and infmuencers. uploaded  Discovery of the week  Sharing information and content on the contest  YouTube ads  Driving engagement through quiz ands tweets

RADIO AND TV PARTNERS 93.5 RED FM – TITLE SPONSOR STAR SPORTS OR HOTSTAR – TITLE MENTIONS IN ALL COMMUNICATION SPONSOR  Content Integrations  Live Chats and Interviews with cricket legends on MENTIONS IN ALL COMMUNICATION  Live Videos for PR meets, Mentoring camps panel  On air Radio integrations and the Finals  Ob Links from selected matches  RJ interactions  On ground Radio studio shift for key events  Hype through interviews and radio clips

F O S T I F SPONSOR E N E B f o g n r i e h t a g d e s u c o f a g n i s s e r d d a t a s m i a e u g a e L o r P . 0 s t 2 n T e d u t s o f s d n a s u o h e h t t h t w i t c a r e t n i d n a t e e m o t m u r o f e u q . i y n l u t c e A r i d t n e m g e s t e g r a e t h t t u o b a k a l t , y a l p s i d , e l p m a s o t y t n i u t s r o m p r p e t o n n i A s t r . o e p c S v i o r e r s P / t y c b u d d o e d r p v i o r p n o i t u l o s y e k n r u t e e t l p m o n c o A i a t z i n a g r o t n e v e o f

BENEFITS OF SPONSOR ITLE SPONSOR TO BE PRESENT ON ALL ARKETING PLATFORMS T owards this we will carry your brand in  Title sponsorship.  Branding in all collaterals to 1500 schools – leafmets, banners, poster, winner certifjcates.  School contact of 15 lac students.  Sampling opportunity to all 15 lac kids.  Stall at all the school, city and fjnal rounds.  Branding at all the school, city and fjnal rounds.  Online presence on the website and all social Media platforms.  Branding in the print and television publicity.

R O S S T N I F O E P N S E B F O PRE EVENT CAREER FORUM  Letters to principals – 2500  Career Forum provides a numbers platform to collectively interact  Letters to parents – 15 lacs with decision makers/parents  4 to 5 difgerent Posters in of the target audience at a School notice boards common platform throughout the event– 6000  An unique forum to showcase numbers product/concept/service in a  Newspaper, radio, Social receptive mind space media and TV ads for calling  T o make contacts that may well participation result in future business

ENEFITS OF SPONSOR SCHOOL ROUNDS  Banners at the schools – 1500 numbers  Press write ups in cities where the contest is organized.  Logos in all participation and winner’s certifjcates.  Stall space at all ground activations  A data base of School Principals, T eachers and Students across 13 cities  A mailing data base of 7,15,000 2500 Teachers is readily available Students; 2,500 School Principals; Interaction with 1500 Principals and key decision makers to promote your products

MENTORING CAMPS Meet and greet to be organized with the Respective City mentors at all 12 cities F O S T I F SPONSOR E N E B RADIO INTEGRATIONS FROM THE COACHING CAMPS

- Stall space at the Finals - Press Meet GRAND FINALE - Dealers to meet with Celebrity Mentors - Banners space BENEFITS OF - Opportunity to conduct activities at the venue SPONSOR - 360 Degree Media coverage - PR Advertorials presence at prominent Newspapers - Award ceremony presence along with the whole team of mentors - Logos in the certifjcates - Priority sitting for the fjnals

Partner With India’s largest Cricket School Contact Program and reach tomorrows decision makers today THANK YOU Neeraj Lulla - 9930020265 Pooja Mody - 9820117425