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5. From "Jazz Age" to Depression: The Tragedy of the 1920's 5.1. "The Age of Wonderful Nonsense" 5.2. "Brother Can You Spare a Dime?" 5.1. "The Age of Wonderful Nonsense" 5.1.1 "The Business of


  1. 5. From "Jazz Age" to Depression: The Tragedy of the 1920's

  2. 5.1. "The Age of Wonderful Nonsense" 5.2. "Brother Can You Spare a Dime?"

  3. 5.1. "The Age of Wonderful Nonsense"

  4. 5.1.1 "The Business of America Is Business" 5.1.2 A Return to Normalcy 5.1.3 Silent Cal

  5. 5.1.4 The Consumer Age 5.1.5 Demographic Trends 5.1.6 Age of Wonderful Nonsense

  6. 5.1.7 America in Transition 5.1.8 Age of Intolerance 5.1.9 From Lost Generation to Harlem Renaissance

  7. 5.1.1 "The Business of America Is Business"

  8. Big Business and America • Era starts with brief postwar economic decline • Growth -> installment buying • Oligopolies • A few businesses control entire industries • U.S. Steel, G.E.

  9. • Associations & “New Lobbying” • Trade organizations swap info • Lobbying: organizations work to convince legislators to support their interests

  10. Court Cases Hinder Organized Labor • Coronado Coal Company v. United Mine Workers (1922) • Strikers guilty of illegal restraint of trade

  11. • Maple Floor Association v. U.S. (1929) • Trade organizations that distributed anti-union info were not acting in restraint of trade • Bailey v. Drexel Furniture Company (1922) • Voided restrictions on child labor

  12. • Adkins v. Children’s Hospital (1923) • Overturned minimum wage law affecting women because it infringed on right to contract

  13. 5.1.2 A Return to Normalcy

  14. Politics • Scandals under Harding • Illegitimate child • Cronies used offices for personal gain • Albert Fall: took bribes to lease government property to oil companies (Teapot Dome)

  15. • Coolidge Prosperity • Reduced federal debt, lowered income tax rates, built national highway • “Business of America is business.”

  16. 5.1.3 Silent Cal

  17. Calvin Coolidge & the “Jazz Age” Coolidge’s hands-off policies were sweet music to big business.

  18. Women and Politics • 19 th Amendment (1919) • Lobbied on issues such as birth control, peace, education, lynchings

  19. • Sheppard-Towner Act (1921): Allotted funds to states to create maternity and pediatric clinics to reduce infant mortality • The Cable Act (1922): U.S. woman who married a foreigner retains U.S. citizenship

  20. 5.1.4 The Consumer Age

  21. Consumer Society • Cars become a “necessity” • Wages and salaries grow • “Keeping up with the Joneses” • People buy beyond their means

  22. • Advertising • Manipulated people’s tastes • Radio • Focused on entertainment, economic promotion • Government-owned airwaves

  23. 5.1.5 Demographic Trends

  24. Migration: Cities and Suburbs • 1920s: For the first time, a majority of Americans lived in urban areas • Great Migration • 1.5 million African Americans moved to N. cities

  25. • Marcus Garvey • Blacks should separate themselves from whites • UNIA: Universal Negro Improvement Association • Suburbs on the rise

  26. 5.1.6 Age of Wonderful Nonsense

  27. Social Trends • Women at work, women at play • More women joined the workforce • Others challenged gender perceptions (flappers)

  28. • Rise of Sport • Baseball (Babe Ruth, Bill Tilden, Black Sox) • Boxing (Jack Dempsey) • Prohibition and Organized Crime • Era of prohibition was marred by organized crime • Al Capone

  29. The Flapper • New dance styles, like the “Charleston,” flamboyantly displayed the new social freedom of the “flapper,” whose dress and antics frequently flummoxed the guardians of respectability.

  30. 5.1.7 America in Transition

  31. The Guardian of Morality • Women’s new one- piece bathing suits were a sensation in the 1920s. Here a check is carefully made to ensure that not too much leg is showing.

  32. 5.1.8 Age of Intolerance

  33. Immigration Quotas • Emergency Quota Act of 1921 • 3% of the number of immigrants from that nation residing in the U.S. in 1890

  34. • National Origins Acts (1924 and 1927) • 150,000 people annually, quotas at 2% in 1900, 1920

  35. Fundamentalism and Scopes • Fundamentalists sought salvation from hedonistic modern society • Tried to control what schools taught

  36. • Scopes (Monkey) Trial • Tennessee law banned the teaching of evolution • Scopes taught it anyway • Found guilty, fined $1 • Modernists claimed victory

  37. 5.1.9 From Lost Generation to Harlem Renaissance

  38. Cultural Currents • Literature • Lost Generation abandoned U.S. for Europe • Hemingway, Pound, Eliot, Lewis, Fitzgerald

  39. • Harlem Renaissance • Intellectuals and artists … literary and social movement • New Negro: assertive and celebratory of African American culture • The Jazz Age

  40. King Oliver’s Creole Jazz Band • Joseph (“Joe”) King Oliver arrived in Chicago from New Orleans in 1918. • Chicago’s first important black jazz ensemble

  41. • Honoré Dutrey (trombone), Baby Dodds (drums), King Oliver (cornet), Lil Hardin (piano), Bill Johnson (banjo), Johnny Dodds (clarinet) A young Louis Armstrong kneels in front.

  42. Langston Hughes (1902–1967) • Raised in the Midwest, Hughes arrived in New York City in 1921 to attend Columbia University. He spent most of his life in Harlem • “the Poet Laureate of Harlem.”

  43. 5.2 "Brother Can You Spare a Dime?"

  44. 5.2.1 The Election of 1928 5.2.2 The Great Crash 5.2.3 From Hero to Goat 5.2.4 The Depression in a Nutshell

  45. 5.2.1 The Election of 1928

  46. The Most Popular Man in America • Herbert Hoover wins presidential election (1928) • Cabinet full of millionaires

  47. The Most Popular Man in America • American opinion • Poverty suggests personal weakness • Business cycle is natural, not the business of government

  48. Herbert Hoover on the Road • Typical “whistle-stop” campaign • Candidate speaks from the rear platform of a train • Commonplace before television.

  49. Presidential Election of 1928 (electoral vote) • Runner-up Smith polled almost as many votes as the victor Coolidge 1924. • Attracting an huge urban vote, the New Yorker foreshadowed Roosevelt’s New Deal victory in 1932.

  50. 5.2.2 The Great Crash

  51. Stock Market Crash • Black Thursday (October 24, 1929) • Stock Market prices plunge • Prices hit record low

  52. • Black Tuesday (October 29) • Prices fall further • Hoover: “The crisis will be over in 60 days.”

  53. Pride Comes Before a Fall • The Great Crash humbled high-flying investors. • This desperate curbside seller of this brand-new Chrysler paid $1,550 for it just months before.

  54. 5.2.3 From Hero to Goat

  55. Hoover’s Response • Voluntarism • Business and social leaders will voluntarily help get the nation out of the Depression

  56. • Limited Solutions • Reconstruction Finance Corporation (loans to banks) • Money would trickle down to average citizens • Hawley-Smoot Tariff (support American farmers) • Boulder (Hoover) Dam: Bureau of Reclamation

  57. Response to Hoover • Hoovervilles: shantytowns erected in open areas • Hoover flags: Pockets turned inside-out to show that they are empty

  58. • Hoover blankets: newspaper covers to try to stay warm • Bonus Army • WWI veterans demanded their bonus early • Hoover ordered federal troops to disband them

  59. The Bonus Army in Washington, D.C., 1932 • World War I veterans from Muncie, Indiana, were set up camp in the capital during the summer of 1932 • Determined to remain until they received full payment of bonuses due in 1945.

  60. “Hooverville” in Seattle, 1933 • All over the country, desperate, homeless people constructed shacks out of scavenged materials.

  61. 5.2.4 The Depression in a Nutshell

  62. Lampooning Hoover, 1932

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