250 word proposal: Innoative Design’s main audience consists of three parts: student groups on campus, as clients who request InnoD’s design services; students who join InnoD’s design teams; and students who enroll in InnoD’s Photoshop DeCal class. As this is a cam- pus organization run to serve both student organizations and local businesses, a cer- tain level of professionality is necessary. Tie expectation is that the site is well main- tained, easy to navigate, and provides all the needed information about the workings of this particular campus group. Core needs: As Innovative Design is a group of students who create designed pieces of work (publicity, logos, etc) a big need was a cohesive portfolio. Tie subdivisions within Innovative Design all produce work from difgerent design angles, so that was im- portant—along with an archive to show past work. Tie subdivisions are composed of difgerent people for difgerent reasons, so a page that delineated exactly why each group worked the way that it did was vital. Another function of Innovative design is to ofger an complimentary online resource for its Photoshop DeCal, so an easy-to-get-to tutorial page was important. Tie key element to this design proposal was the portfolio pages, which feature both a complete overview (archives), a choice sampling (main portfolio), and an in-depth breakdown of each internal teams’ work.
innovative design site map home designs request join Join Contact about DeCal request about our our portfolio DeCal info What is InnoD? our teams a job teams online current apply now! tutorials teams student archived work designs apply now!
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT What is Innovative Design? I N N O VAT I V E D E S I G N is a family of graphic designers and photographers at the University of California, Berkeley. We are creative individuals who are continuously evolving by collaborating, inspiring and educating one another. It is through our different artistic tools and talents that we are able to create novel photography and designs for our peers and professional clients. E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT What is Innovative Design? O fficers Design Teams E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT Our Portfolio Current Teams Design Archive E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT Request a Job E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT DeCal Information Online Tutorials Student Work Apply Now! E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT About Our Teams Apply Now! E M A I L : innovativedesignatcal@gmail.com TA B L E : Upper Sproul, M-F 10:00am - 2:00pm D E C A L : Eshleman Library 7th Floor O F F I C E : Hearst Gym 2G, Berkeley, CA 94720 P R E S I D E N T : Lauren Parke
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT B L U E T I E R G O L D T I E R P H O T O T I E R Designs for professional clients. Free designs for student clients. Free designs for student clients.
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT L E S S O N 4 : C U S T O M B R U S H E S Designs for professional clients. Topics: Brushes - making them and using them, layer styles Video Tutorial: www.youtube.com/asdf12349x Step-by-Step Guide: Download L E S S O N 3 : A D VA N C E D R E T O U C H I N G Topics: Advanced retouching, making a selection, pen tool, gradients Video Tutorial: n/a Step-by-Step Guide: Download L E S S O N 2 : P H O T O R E T O U C H I N G Topics: Photo retouching (pimple removal and color changing), healing brush, layer mask, patch tool, blur tool Video Tutorial: n/a Step-by-Step Guide: Download
I N N O VAT I V E D E S I G N ABOUT DESIGNS REQUEST DECAL JOIN CONTACT F E AT U R E D S T U D E N T W O R K
User story 1: User Story 2: Eric loads the page. He wants to create a quick fmyer for his group, and Sheila is a new student interested in enrolling in Innovative all he really needs is the online tutorials from ID—to get a fmyer, he Design’s Photoshop DeCal class. Applications are due soon, so right scanned the top bar and clicked on the “Request” tab. He found, to his on the front page, she fjnds a huge slider image featuring exactly what dismay, that requesting a fmyer takes a minimum of 6 days: days that she’s looking for: “Take the Photoshop DeCal! Applications due Fri- he doesn’t have to spend. So Eric hovers over the “Decal” tab and fjnds day, January 11” . She clicks it, fjlls out the application, and sends it in. both ofgerings for online and in-person classes. Noting that taking Even if the slider image wasn’t there, she still would be able to an in-person class might be useful in the future, Eric clicks on the fjnd the “DECAL” button on the navigation bar with no trouble at all. “Online Tutorial” link featured under the “Decal” drop down tab, and If she gets into the DeCal, she’ll be accessing the DeCal section of the fjnds a whole array of online tutorials, ordered neatly from beginner website pretty ofuen. More specifjcally, she’ll use it to view online re- to advanced. Brushing ofg the idea that anyone would consider him a cordings of the tutorials shown in class, and also to post her work and beginner, he clicks on an intermediate level tutorial and gets to work. to see what other students have been making.
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