2020 OBIA Annual General Meeting
Agenda 1.Welcome & Introductions 2.Dinner 3.2019 Review/2020 Preview 4.2019 Preliminary Financial Report 5.2020 Budget 6.New Business/Question Period 7.Adjournment
Welcome & Thank You! Thank you to everyone for taking the time to attend tonight’s dinner meeting. We hope that you will find the evening both enjoyable and informative. Thanks to Gourmandissimo and Best Western Plus Orangeville for hosting us tonight. Special thanks to Orangeville Council members and Town staff for a joining us.
Hon. Sylvia Jones Welcome Address
Welcome Mayor Brown
OBIA Chair Welcome
OBIA Board of Management & Staff Introductions
Thank you to the Board of Management for their ongoing volunteer service: • Chair: Joe Sammut , Mortgage Architects • Vice Chair: Troy Brett , Mochaberry • Treasurer: Shawn Koroscil , Koros Games • Director: Heather Hochmeister, H & R Block • Director: Shokheen Singh , R & S Lawyers • Director: Mike Beattie , Mill Creek Pub • Director/Council Rep: Councilor Debbie Sherwood, Town of Orangeville
Board of Management Vacancies: 2 • Looking for a rewarding volunteer opportunity? • If you are interested in joining the BIA Board of Management, please contact the BIA office for information.
OBIA Staff • General Manager: Alison Scheel • Market Coordinator: Gary Skinn • Projects Lead: Simran Bhamu • Member Ambassador: Stay tuned! Outside Support • Administrative Support: Cara Ware • Marketing Support (Social Media & Website): Julie, Jess & Ian, Green Monkey
OBIA’s Mission: “ To unite & connect through collaboration and purposefulness.” Working smarter together.
Downtown welcomed the following new businesses in 2019: Sul Irmaos Kerry’s Place Wrist Check Kids Talk Wrinkle in Time Black Out Night Club Select Mortgage Edify Centre Top Hat Tea Room Sylvia Jones MPP Orangeville Tailoring Gemini Pools Branching Out Services Le Finis Orangeville Nails Orangeville Wellness Center Orangeville Laundromat Merakai Salon
OBIA’s 5 Strategic Pillars: • Member Engagement • Customer Attraction • Stakeholder Alignment • Beautified, Unique Space • Organizational Effectiveness • These pillars represent the BIA’s main areas of concentration and collectively inform Board decisions.
2019 Highlights
1st Pillar Member Engagement
Creation of Member Ambassador role Increased Information Sharing Improved Two-way Communication/Open Dialogue Increased Member Visits Improved Member Support Increased Social Media Sharing/Support Increased Member Event & Promo Participation Improved Welcome Packages for New Members Step Inside Social Media Profiles Theatre Orangeville Member Appreciation Night Member Morning Meet-Ups Digital Main Street Program
Digital Main Street (DMS) Program Spearheaded and administered by the Town of Orangeville’s Economic Development office and funded thanks to a grant from the Province of Ontario’s Digital Main Street initiative and the Ontario BIA Association. Coordinator serves as a FREE digital resource to help businesses by supporting their adoption of digital tools and development of their online presence. Eligible businesses could apply for a one-time grant of $2,500 to assist with the costs of adopting suggested technologies.
DMS Milestones 04 JAN - FEB 03 2020 OCT - DEC Individual business 2019 grants awarded and digital transformation Consultations take plans commence. place with 02 businesses from AUGUST across the region. SEPTEMBER 2019 2019 Regional Digital Main Street Digital Main Street 01 Service Grant Coordinator awarded. onboarded.
Local DMS Program Service Area Downtown Orangeville BIA Shelburne BIA Grand Valley BIA
Journey to receive a Digital Transformation Grant Implementation & Reporting Grant Awarded Application Trainin Onboarding g Assessment Videos
Services – Digital Technology Support Claim & Newsletter Social Platform Website set- Optimize set-up & Assistance/ up/ Business Distribution Troubleshooting Troubleshooti Profiles ng
Services – 360 Photos
Services – Digital Transformation Planning
Grant Funding Usage Digital Software Consulting Subscriptions Google Drone Ads Social Media Campaigns Newsletter $2,500 Tripod, Set-up Microphone & Ring Light Photography and Videography NEW POS Content Website System Photo Planning Light Ecommerce Box Platform iPad
Digital Main Street : Orangeville 27 Orangeville Businesses on-boarded (signed up for the program) 20 Orangeville businesses began training. $17,500 to date 16 Orangeville businesses completed training & submitted $40,000 potential applications for a Digital Transformation Grant. 08 Orangeville businesses approved for Digital Transformation Grants TO DATE… 16 360 degree photoshoots taken place at Orangeville businesses TO DATE… 42 Connections with Orangeville businesses TO DATE… 3
2 nd Pillar Customer Attraction
Blues & Jazz Festival, Farmers’ Market, Taste of Orangeville, Harvest Celebration, Moonlight Magic and 3 rd Party events (Celebrate Your Awesome, Indigenous Day, and Jurassic Park) attracted an estimated 100,000 people; Better Together Task Force was created and: Introduced Busker Sundays, Encouragement of public seating & activities, Sidewalk Saturdays was reinvigorated, Broadway Grande Fence was removed, TD Directory was updated; Financial support: Theatre Orangeville, Blues & Jazz Festival, Day of Poets, Indigenous Day, and Celebrate Your Awesome.
Orangeville Farmers’ Market (2019) • Total Estimated Sales: $524,296 • Average Weekly Sales: $21,845 • Average Weekly Attendance: 1400 • Average Purchase/Visitor: $15.60 Winter Market (to Jan. 25) Estimates: • Total Sales: $69,224 • Average Bi-Weekly Sales: $9,889 • Average Bi-Weekly Attendance: 642 • Average Purchase/Visitor: $15.40
DowntownOrangeville.ca • 18,727 Users (7.2% annual increase ) • 84% were New Users 33% from Orangeville, 41% from GTA (Caledon, Brampton, Miss., Toronto) 4% from Shelburne/New Tecumseth Social Media (Downtown & Market Combined) • 20% increase in Facebook Likes: 6621 • 5% increase in Twitter followers: 1947 • 34% increase in Instagram followers: 2903
T otalF a n s T otalE n g a g e m e n t A wa re ne ss 3,633 5,676 780 +1k% +1k % +12.7% 2019 Social CLICKS 2,840 MediaStats Im pre s s io ns 607k +1 .3k% +543%
T otalE n g a g e m e n t T otalFollowers A wa re ne ss 2,137 1,543 1 1 0 +0% * una va ila b le +39.5% 2019 Social MediaStats Impressions 1 . 3M -3.6 %
T otalFollowers T otalE n g a g e m e n t A wa re ne ss 1,360 2,745 225 +0% +0% +44% 2019 Social MediaStats IMPRESSIONS 109,202 +232%
Parking continues to be a BIA priority and it continues to implement/encourage the 2017 Parking Study Recommendations by: Educating and encouraging property & business owners: Encouraging property owners to improve o private parking stall markings; Requesting that employees and delivery o vehicles refrain from using ON-Street parking spaces;
o Improving Municipal Parking Signage: • Identified as a 2020 Action item as part of the sidewalk redevelopment o Encourage Non-Auto Transportation Modes: • BIA funds free event shuttles during large events; Mill/Church Street Parking Lot: • BIA requested new signage to better direct driver • Encourage Downtown staff to park here. Empty Lot at 27-29 First Ave.: • Lot is currently used most Saturdays as vendor parking for the Farmers’ Market and for Blues & Jazz Festival; Secured Broadway Grande as a temporary lot until development.
Pillar #3 Stakeholder Alignment
Members: Farmers’ Market Pancake Breakfast - Special thanks to Marlene Black & the ladies at Orangeville Insurance for hosting this event for 19 years! Harvest Celebration - Special thanks to Dennis at Mill Creek Gardens & Veronica at Readers’ Choice for their invaluable help in building the jack-o-lantern & scarecrow contest displays! Thank You to all our Members who host special events within their businesses! T hese special events often raise money for local non-profits & charities and always help raise the profile of our beautiful Downtown. Thanks to our Members that make the most of the Downtown events by participating! Event success depends on YOU!
Municipality & Community: • Representation on Committees and Boards creates an open dialogue and fosters a spirit of cooperation: Town of Orangeville: • Arts & Culture Task Force • Economic Development Committee • Heritage Orangeville Orangeville Blues & Jazz Festival
Pillar #4 Beautified, Unique Space
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